Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

AUGUST 25, 2015

The organization published a well-written press release that drew me in and pointed to one overarching conclusion: Most view their content marketing process as ad hoc, decentralized and driven by internal stakeholder interests. Content marketing is maturing slowly and steadily.

Survey 60

Survey Content Marketing Report Corporate 60

Sword and the Script

DECEMBER 30, 2017

3) Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]. Everyone is doing “more content” when what might actually make the budget go further is a little planning, creativity and even daring to be different. 4) Context in Marketing Campaigns, Mediums and Measurements [UML]. Proceed with Caution.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Crafting content that resonates with your ideal buyer personas is key to generating interest in your products and services.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

JANUARY 3, 2023

Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. If anything, AI tool that writes will make creative writing more important, because when everyone has the same tools to write content, it will all sound the same.

Interviews 99

Interviews Publicity Technology Social Media 99

Communications Conversations

SEPTEMBER 15, 2020

But, I’ve always tried to use and develop lists that are interesting, built on editorial curiosity and based on a mix of background and analysis (and sometimes, data). Kristina was doing content strategy before it was even a thing (at least, in the modern-day content marketing sense). She’s talented.

Agency 78

Agency Trends Social Media Local 78

Sword and the Script

OCTOBER 23, 2018

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. Those are among the top-level findings from an annual survey of content marketers by the Content Marketing Institute and Marketing Profs.

Content Marketing 107

Content Marketing B2B Study Marketing 107

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. .”

Writing 192

Writing Communications Marketing B2B 192

Contently - Strategy

NOVEMBER 27, 2018

Here are the seven tasks to focus on before you start creating content. A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. We’ve gotten a lot of mileage out of that in terms of thought leadership,” Fox said. Enter: Google.

Strategy 108

Strategy How To Content Marketing Analysis 108

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance. Click To Tweet.

Survey 71

Survey Trends Communications Storytelling 71

Sword and the Script

OCTOBER 29, 2016

With this simple framework, marketing organizations can avoid the analysis paralysis that plagues meetings and both build buyer personas and map content to each of those stages. Marketing is partly a process of analysis continuous improvement. Blogging vs. Press Releases vs. Coverage; Unscripted Marketing Links.

B2B 60

B2B Marketing Analysis Content Marketing 60

Buzzstream

MAY 2, 2024

Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative? But before I do, when I just throw out like a little icebreaker, I know you’re a man of content out there in the business, what do you like? He did this really interesting analysis of the, like 12 companies that.

Internal 118

Internal International Insurance Insurance 118

Contently - Strategy

JANUARY 9, 2019

For GE, however, it’s the culmination of a decade-long commitment to content marketing. As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products.

How To 108

How To Transportation Content Marketing Healthcare 108

Sword and the Script

DECEMBER 8, 2015

NPR produces this podcast and generally takes a sample of those 15-minute TED talks that center on a similar concept – leadership, creativity or overcoming adversity – and wrap them into an hour long podcast exploring the subject in depth. PNR: This Old Marketing. (~60 TED Radio Hour. (~60 60 minutes weekly program).

Radio 60

Radio Content Marketing Marketing Education 60

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

The Hoffman Agency

DECEMBER 7, 2017

Backed by my teams’ guidance and confidence in me, I later tracked media coverage, developed press releases and conducted competitive analysis. media landscape, leadership skills etc. In particular, I was intrigued by the China team’s creative cartoon infographics that tell interesting B2B tech stories.

Pitching 28

Pitching Analysis Local Case Study 28

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

DECEMBER 11, 2018

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. 8) Creativity over productivity. Also see PR and Storytelling; Off Script No.

Social Media 91

Social Media Marketing Media Creativity 91

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 168

Marketing Employee Content Marketing Training 168