Newsfile

JANUARY 30, 2024

Brands can enhance their social media presence by creating engaging content, actively interacting with their audience, leveraging SEO, utilizing analytics for strategy refinement and staying updated with new platforms and trends. Sentiment Analysis : Assesses whether mentions are positive, negative, or neutral. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: 3 Studies Branding and Marketing ).

Survey 176

Survey Marketing B2B Study 176

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Before starting any campaign, you need to carry out research on the type of content your target audience is engaging with and the online mediums they’re consuming content on.

Digital PR 62

Digital PR Analysis B2C Examples 62

Sword and the Script

JULY 19, 2022

Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report.

B2B 89

B2B Report Survey Marketing 89

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. Read more: The Top Complaints B2B Sales and Marketing Have about Each Other. The cost of B2B marketing content.

B2B 116

B2B Marketing Survey Software 116

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. Perform SEO analysis. Doing that successfully requires melding together some moving parts. Enter: Google.

Strategy 108

Strategy How To Content Marketing Analysis 108

Buzzstream

DECEMBER 13, 2023

Ahrefs is a robust suite for comprehensive SEO analysis and optimization, and it has a lot of features that aid in content ideation if you know where to look. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. The one that can get you closest is Ahrefs.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Ahrefs is a robust suite for comprehensive SEO analysis and optimization, and it has a lot of features that aid in content ideation if you know where to look. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. The one that can get you closest is Ahrefs.

Digital PR 62

Digital PR Tools Google Pitching 62

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Certainly marketing data analysis can help identify the targets.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Shift Communications

JANUARY 2, 2019

How do we establish an employer brand? Research informs the plan and should include a look at competitors, the state of the market, the consumer/business needs and much more. No plan is complete until a deep analysis of the results has been performed. How can we improve our search rankings? What channels should carry my message?

Analysis 95

Analysis Infographics Internal International 95

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

According to a study by Accenture , 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible. Personalized content can lead to higher transaction rates.

Engineering 99

Engineering Writing Mobile SEO 99

Cision

JULY 13, 2016

Attention spans have shortened, news cycles have sped up and many brands have come to believe that they must create more content to be seen. But does that work for your brand? Brands must establish what their goals are and who their target audiences include before bouncing ideas around and creating content.

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

Contently - Strategy

SEPTEMBER 21, 2018

No brand wants their content strategy to stall at Phase 0, a hectic and emotionally stressful state we call content chaos. Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit. Visual assets like infographics are more expensive.) Sound familiar?

Content Marketing 103

Content Marketing Print Analysis Data 103

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Brands spend large sums of money on content marketing. Money affects everyone.

Financial 83

Financial Industry Report Insurance 83

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Simply enter the target site into the Link Explorer or Domain Analysis tools. That’s why building a tool kit is essential.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Simply enter the target site into the Link Explorer or Domain Analysis tools. That’s why building a tool kit is essential.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Simply enter the target site into the Link Explorer or Domain Analysis tools. That’s why building a tool kit is essential.

Tools 62

Tools Blogging Pitching Google 62

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Facebook does this mechanistically, as those of you who operate Facebook Pages on behalf of your brand well know. Organic reach, the unpaid reach of your brand’s content on Facebook is probably close to zero. Christopher S.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Beyond PR

DECEMBER 12, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. Are you providing advice or analysis? The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand.

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. Are you providing advice or analysis? The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand.

Writing 79

Writing How To Infographics Pinterest 79

Sword and the Script

OCTOBER 21, 2014

I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. Infographic: Millennials and Social Commerce. Instead of simply regurgitating those statistics and then providing commentary, I’m going to blend the two here in simple and blunt analysis. For example: 13 Statistics from an Inc.

Social Media 117

Social Media Study Blogging Company 117

Sword and the Script

JULY 21, 2018

I’m afraid the data people will win, and it will all become a commodity if brand and creativity don’t matter anymore. The analysis found “far from robbing a brand of it soul,” analytics when combine with creative is “an essential part of the modernization of marketing to drive growth.”. Is Creativity a Skill or Talent?

Creativity 64

Creativity Marketing Analytics Measurement 64

PRSay

NOVEMBER 18, 2016

Consumers are becoming increasingly choosy about the messages they want to receive – some simply aren’t clicking ads while many have gone as far as enabling ad blocker s. Your mission from there will be to wow them with compelling messages, often enhanced by multimedia elements such as images, videos, infographics, etc.

Media 60

Media Leadership Enterprise Data 60

Buzzstream

MAY 9, 2018

Outreach is at the heart of any strategy geared towards getting links, building buzz, or increasing brand awareness. SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building.

Data 120

Data SEO Groups Pitching 120

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

PR 20/20

MAY 26, 2016

It might be time to re-evaluate your blog from top to bottom, and awaken a more stimulating, creative brand personality. Redefine your brand vision. Your consumers or clients? The most loveable brands have a purpose that we as consumers love to love. Below are five factors to consider for a comprehensive approach.

Blogging 51

Blogging Brand Branding How To 51

Contently - Strategy

APRIL 24, 2019

Brands are creating more content than ever before. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. Specifically to scale, you’ll definitely need to assess a few parts: new goals and KPIs (more on this in a few pages), SEO keywords, and an updated gap analysis.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Infographics. I love infographics. Infographics absolutely do the trick. million words.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

JANUARY 30, 2018

An infographic is included that shows how Cision Impact builds on the Cision Communications Cloud ® , to deliver the most complete PR workflow platform — from identifying influencers to reporting revenue generated. . The infographic below breaks down the five key steps to comprehensively manage earned media programs.

Measurement 75

Measurement How To B2C Infographics 75

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Infographics. I love infographics. Infographics absolutely do the trick. million words.

Infographics 72

Infographics Case Study Video Survey 72

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. In a communication or PR team, the PESO model is an excellent example to use as a foundation for your analysis. Your team needs to keep up with and swiftly respond to evolving consumer behavior.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115