ImPRessions - Crenshaw Communications

AUGUST 9, 2017

2017 has seen its share of public relations hits and misses, and staying on the “hits” side of the ledger is linked with maintaining brand trust. Brands keep finding ways to do well by doing good. Other brands, like United Airlines, have worked to repair a loss of trust. Companies like Yum!

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Brand Branding Film Internal 160

PR News

SEPTEMBER 7, 2017

Brands have… Continued. The post Airlines Get the Message Out About Capped Pricing and Cancellation Fees as Irma Approaches Florida appeared first on PR News Blog. As of 2:30 p.m. This will only intensify an exodus that was already in motion.

Airlines 54

Airlines Blogging Brand Branding 54

ImPRessions - Crenshaw Communications

JUNE 26, 2019

It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow. But most chief executives aren’t rockstars, and they don’t necessarily embrace a role as brand spokesperson. To manage a corporate transition. Many lack the time or commitment to deal with media.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

ImPRessions - Crenshaw Communications

JUNE 28, 2017

We admire brands that leverage good opportunities into great ones. The ultimate feel-good story: a baby was born mid-flight on Spirit Airlines. Best of all was the airline’s quick PR thinking as it announced that young Christoph Lezcano will fly free every year on his birthday for life. Now, that’s the Spirit. .

Airlines 147

Airlines Insurance Insurance Viral 147

ImPRessions - Crenshaw Communications

APRIL 21, 2017

The provocative mix is definitely food for thought for anyone responsible for brand reputation. The Fox News brand has taken some major reputation hits even before the departure of Roger Ailes last summer. Perhaps United can take some solace in a recent poll that found Americans like United Airlines more than our current president.

Airlines 136

Airlines Comparison Facebook Video 136

David PR Group

MAY 20, 2019

The planes have been grounded until further notice, and American Airlines, for example, has cancelled all 737 Max flights through August 19. (If When airlines have brand and image problems, they have a couple go-to solutions which won’t work for Boeing. See Two Seats Away From Not Hating Delta Airlines.

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Airlines Travel System Reputation 90

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. It’s not alone among social media companies, but the brand has suffered from its casual and misleading response to the situation. United Airlines.

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Airlines Reputation Journalism Crisis 180

Communications Conversations

NOVEMBER 19, 2021

But execs seem to be missing the point: We don’t want corporate statements from you on LinkedIn. And it’s why people like Spanx’s Sara Blakely, Target’s Laysha Ward, Walmart’s Doug McMillon and Delta Airline’s Ed Bastion are winning on LinkedIn. We want authenticity. It may not feel natural.

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LinkedIn Employee Airlines Corporate 88

Doctor Spin

MARCH 1, 2024

Corporate communications teams. Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles. Hotels, resorts, airlines, and tourism boards may have PR departments or hire PR professionals for communication roles. Government agencies. Media outlets. Public affairs firms.

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Publicity Public Affairs eBook Nonprofit 52

Business Wire

MARCH 20, 2017

Business Wire sought out, and found in Workiva a brand that comprehensively understands the needs of publicly-traded companies. Our version of an ideal partnership lies in two brands, already industry leaders, coming together to create something never before available. Why Workiva?

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Airlines Case Study Policies Financial 156

Shift Communications

DECEMBER 1, 2014

Your mission as a company or brand is the thing that you are fighting for or fighting against. If your mission is to be the airline that doesn’t abuse its customers, perhaps you become so popular that other airlines are forced to change their practices just to stay in business. First, let’s begin with definitions.

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Strategy Airlines Exercises Corporate 157

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 215

Blogging Company Engineering Airlines 215

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications? What are brands doing differently today that they didn’t do before? The business model is beginning to grow in the U.S.

Corporate 0

Corporate Airlines Financial Journalism 0

Shift Communications

OCTOBER 4, 2017

It often takes decades to build a strong, respected brand. United Airlines learned this the hard way; a PR disaster struck when video footage of a passenger being forcibly dragged off a flight created a media firestorm, which consequently damaged their brand reputation and impacted stock value. It Only Takes One PR Disaster.

Airlines 87

Airlines Financial Film Viral 87

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). Facebook page ) and.

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Instagram Crisis Local Privacy 98

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. After doing a phenomenal job of cleanup and caring for passengers, Carnival let its brand ambassadors to do the talking, as many passengers posted positively about the excellent responsiveness of the ship’s staff.

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Crisis Privacy Airlines Facebook 136

MaccaPR

JULY 10, 2014

Here’s a question for marketers – what’s the funniest place to be in America right now: in the audience of a Louis CK show, backstage at NBC-TV’s ''Saturday Night Live,'' or in mid-air during a Southwest Airlines 777 flight heading toward Houston? Delta Airlines’ Video Outtakes. Source: Virgin ).

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Travel Airlines Hotels Marketing 89

Cision

MARCH 11, 2016

Yesterday, CEO of Crescenzo Communications Steve Crescenzo kicked off the #RaganDisney Social Media Conference for PR, Marketing & Corporate Communications at Disney World in Orlando, Florida. Steve then gave the crowd words of advice based on lessons from real brands: the sinners and winners of social. Crescenzo #RaganDisney.

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Social Media Media Mobile Video 0

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. Oppe begins with branding and helps students craft their personal narrative.

Communications 116

Communications Case Study Training Reputation 116

5W PR

SEPTEMBER 7, 2017

“Authenticity” has become marketers’ favorite buzzword, and brands are now expected to always be honest and transparent in their efforts to connect with consumers. Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. What does it even mean for a brand to be authentic?

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Trends Airlines Social Media Crisis 108

5W PR

MARCH 6, 2020

If there’s corporate travel involved, TripActions is a must-use platform for managing the ins and outs. Compromised travel plans, affecting the entire trip, can become the most frustrating part of a trip, especially when it seems the airline is against you every step of the way. Trip Actions.

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Travel Technology Transportation Airlines 103

Communications Conversations

OCTOBER 22, 2014

But, there are a number of other ways brands are “distributing” content on the web today. And, one of those strategies that’s flying under the radar is brands using executives and their LinkedIn profiles to advance PR goals and organizational priorities. Goal: Raising awareness for the brand. Did it work?

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LinkedIn Case Study Airlines Employee 155

5W PR

AUGUST 27, 2018

Plenty of brands have been in trouble, then fought their way back to prominence with a combination of ingenuity and clever, well-planned messaging. When faced with customer apathy, look for ways to generate excitement and restore faith in your brand. One of the premier airlines in the country, Delta once ruled the friendly skies.

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Company Airlines Print Government 87

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

Including everything from how to communicate while the Russians invade your country to how to measure an entirely new way of branding, called “unbranding.” (Yes, You’ll have to read the story and watch the very moving film to find out how a campaign with no branding helps achieve communication goals. Yes, really!)

Measurement 40

Measurement Airlines Data Case Study 40

PRSay

APRIL 6, 2018

United Airlines. Brand misjudgments. Corporate malfeasance. Donnelly authored the opening chapter in a new e-book, “The New Rules of Crisis Management – Issues & Crisis Planning and Response in the Digital Age,” published by RockDove, with distribution support from PRSA Corporate Development. Wells Fargo.

Crisis Management 107

Crisis Management Crisis Airlines Viral 107

Mark My Words

MARCH 30, 2015

I would expect Lufthansa one of the largest airlines in Europe, both in terms of overall passengers carried and fleet size, to have invested in a substantial crisis provision. Sadly, for all corporations, things will go wrong in any given situation, we know this as Murphy’s Law. Read more expert opinion on the issue on The Drum.

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Crisis Communications Crisis Communications Airlines 60

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation?

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Reputation Viral Employee Customer Service 130

PR in High Definition

OCTOBER 23, 2019

In recent months, there has been an undisputed rise in discussions around corporate purpose. When a company’s purpose – and the corresponding behaviour – line up, customers will give the brand 47% ‘share of wallet’ (i.e. their spending on that category) than a non-aligned brand, which only receives 23% of ‘walletshare’.

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Airlines Local Wikipedia Travel 48

The Stalwart Blog

MAY 9, 2017

Moreover, the order of priority for communicating any corporate response in a crisis should be: Employees. First, employees work on the front lines as the primary brand ambassadors. The airline made many cardinal errors in dealing with this incident, but one of the main ones was forgetting to talk to all four audiences well.

Crisis 90

Crisis Airlines Employee Fashion 90

ImPRessions - Crenshaw Communications

MAY 30, 2017

Whether it’s your brand ambassador s pouting off offensively on social media or your airline behaving very, very badly to customers, knowing how to mitigate and repair has never been more important. while not brand new is a terrific resource for how to successfully build and leverage content. Content Inc. Content Inc.

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Film Crisis Writing Airlines 159

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner. Unfortunately, it happens all too often – sometimes even to brands that you’d never expect.

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Crisis Communications Crisis Communications Crisis Management 62

PR Matters

MAY 27, 2014

Instead, however, we have people in companies thinking and behaving in a corporate rather than an empathetic way, which not only dehumanises them, but it also alienates those with whom they wish to engage. They value their employees as much as those who value their brands. With them, there’s no room for cliché, double-talk and jargon.

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Airlines Advertising Advertising Customer Service 162

Sword and the Script

SEPTEMBER 23, 2014

It’s become a favorite tactic of some apparel brands. It seems a momentary stain on the brand is just what’s in order for that refresh. Most of the pundits say that in the long run stunts like these will ruin a corporate reputation. And then, suddenly, like the airliner itself, the story disappeared and we forgot.

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Company Apparel Airlines Crisis Communications 109

Bianchi Biz Blog

OCTOBER 3, 2022

Before the 2020 event, Automotive News called CES “… the venue of choice for brands to prove to consumers, and each other, that they are embracing the future of mobility.”. Every business these days is short-staffed – from the airlines to the hotels to the taxi companies. 839,000+ mentions of CES2020 across social media platforms.

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Automotive Mobile Technology Hotels 128

Cision

JUNE 8, 2015

Within minutes, the airline acknowledged the situation on Twitter and Facebook. The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Just like that airline, you may end up lauded for your transparency, and quick social response.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Cision

JULY 26, 2017

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

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Social Media How To Insurance Insurance 233

Critical Mention

OCTOBER 3, 2018

It puts your PR strategy ahead of the curve by showing corporate social responsibility while also generating positive publicity. The powerhouses also partnered with major brands, including Chrysler, Alaska Airlines and Coppertone. There are two takeaways here.

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Film Airlines Corporate Strategy 69