ImPRessions - Crenshaw Communications

JUNE 28, 2017

We admire brands that leverage good opportunities into great ones. The ultimate feel-good story: a baby was born mid-flight on Spirit Airlines. Best of all was the airline’s quick PR thinking as it announced that young Christoph Lezcano will fly free every year on his birthday for life. Now, that’s the Spirit. .

Airlines 147

Airlines Insurance Insurance Exercises 147

Doctor Spin

MARCH 1, 2024

In-house communications departments. Nonprofits often have PR departments or hire PR professionals to manage their communications and outreach efforts. Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Corporate communications teams.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. It’s not alone among social media companies, but the brand has suffered from its casual and misleading response to the situation. United Airlines.

Airlines 180

Airlines Reputation Journalism Crisis 180

Shift Communications

JANUARY 22, 2018

To develop a more effective crisis communications strategy, we need to understand trust. Many social media crises, such as brands saying something inappropriate, stem from failures of integrity. In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. But what do we respond to?

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

Mark My Words

MARCH 30, 2015

I would expect Lufthansa one of the largest airlines in Europe, both in terms of overall passengers carried and fleet size, to have invested in a substantial crisis provision. Sadly, for all corporations, things will go wrong in any given situation, we know this as Murphy’s Law. Read more expert opinion on the issue on The Drum.

Crisis Communications 60

Crisis Communications Crisis Communications Airlines 60

Cision

AUGUST 11, 2016

To communicate effectively with your audience, you not only need to ensure your message is heard, but also understood. Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications?

Corporate 0

Corporate Airlines Financial Journalism 0

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. The language fits the Tesla brand: aloof, calculated, and confident.

Crisis 136

Crisis Privacy Airlines Facebook 136

Communications Conversations

NOVEMBER 19, 2021

But execs seem to be missing the point: We don’t want corporate statements from you on LinkedIn. And it’s why people like Spanx’s Sara Blakely, Target’s Laysha Ward, Walmart’s Doug McMillon and Delta Airline’s Ed Bastion are winning on LinkedIn. We want authenticity. It may not feel natural.

LinkedIn 88

LinkedIn Employee Airlines Corporate 88

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”).

Instagram 98

Instagram Crisis Local Privacy 98

PRSay

APRIL 6, 2018

United Airlines. Brand misjudgments. Corporate malfeasance. Donnelly authored the opening chapter in a new e-book, “The New Rules of Crisis Management – Issues & Crisis Planning and Response in the Digital Age,” published by RockDove, with distribution support from PRSA Corporate Development. Wells Fargo.

Crisis Management 124

Crisis Management Crisis Airlines Viral 124

5W PR

SEPTEMBER 7, 2017

“Authenticity” has become marketers’ favorite buzzword, and brands are now expected to always be honest and transparent in their efforts to connect with consumers. Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. What does it even mean for a brand to be authentic?

Trends 108

Trends Airlines Social Media Crisis 108

Communications Conversations

OCTOBER 22, 2014

But, there are a number of other ways brands are “distributing” content on the web today. And, one of those strategies that’s flying under the radar is brands using executives and their LinkedIn profiles to advance PR goals and organizational priorities. Goal: Raising awareness for the brand. Did it work?

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

PR Matters

MAY 27, 2014

But while most of us won’t tolerate swearing in a civil conversation, we don’t seem to tire of tolerating clichés in communications. In our professional world of communications we have developed an endless appetite for jargon and use the casual language of exploitation and manipulation.

Airlines 162

Airlines Advertising Advertising Customer Service 162

The Stalwart Blog

MAY 9, 2017

Moreover, the order of priority for communicating any corporate response in a crisis should be: Employees. First, employees work on the front lines as the primary brand ambassadors. Give employees the confidence that you support and appreciate the help they will give to communicating this to others. Stakeholders.

Crisis 90

Crisis Airlines Employee Fashion 90

5W PR

AUGUST 27, 2018

Plenty of brands have been in trouble, then fought their way back to prominence with a combination of ingenuity and clever, well-planned messaging. When faced with customer apathy, look for ways to generate excitement and restore faith in your brand. One of the premier airlines in the country, Delta once ruled the friendly skies.

Company 87

Company Airlines Print Government 87

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

PR in High Definition

OCTOBER 23, 2019

In recent months, there has been an undisputed rise in discussions around corporate purpose. When a company’s purpose – and the corresponding behaviour – line up, customers will give the brand 47% ‘share of wallet’ (i.e. their spending on that category) than a non-aligned brand, which only receives 23% of ‘walletshare’.

Airlines 48

Airlines Local Wikipedia Travel 48

Sword and the Script

AUGUST 20, 2019

Today, she’s the vice president of Communications for the Society of Human Resource Management (SHRM). SHRM would have been a dream client because leadership is innovating across its products, events, member experience and communications, so it is a thrill to be in-house. When you have engaged employees, you have happy customers.

Employee 88

Employee Internal International Training 88

PRSay

SEPTEMBER 20, 2021

In August, United Airlines announced that all of its 67,000 employees must receive COVID-19 vaccines or risk losing their jobs. The airline, the first U.S. The airline, the first U.S. We know some of you will disagree with this decision to require the vaccine for all United employees,” the airline told its staff by email.

Airlines 172

Airlines Employee Communications Exercises 172

Frederik Vincx

MAY 2, 2016

Reading Time: 4 minutes Communication professionals are increasingly turning to the PESO model when planning their PR campaigns. This gives you a framework for maximizing opportunities or identifying gaps in your communication strategy. Read along to see how our team conceives and plans our communication campaigns.

Software 60

Software Airlines Corporate Construction 60

Cision

JULY 26, 2017

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

Social Media 233

Social Media How To Insurance Insurance 233

Critical Mention

OCTOBER 3, 2018

It puts your PR strategy ahead of the curve by showing corporate social responsibility while also generating positive publicity. The powerhouses also partnered with major brands, including Chrysler, Alaska Airlines and Coppertone. There are two takeaways here. Until next time! Critical Mention. Jolie Shapiro.

Film 69

Film Airlines Corporate Strategy 69

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Mark My Words

MAY 20, 2015

What happened on-board flight 9525 could have happened to any other airline. Yet two stories this week have demonstrated the persistence of the reputational tin ear at the rarefied high tables of corporate and geopolitical life. Cook has done nothing to counter the perception of an out of touch corporation. It sounds so simple.

Airlines 60

Airlines Crisis Corporate Financial 60

Communications Conversations

JANUARY 28, 2015

Current role: Corporate Communications, Wells Fargo. Current role: Social media community specialist, Medtronic. Former role: Senior manager-Communications, Cambria/Sun Country Airlines. Current role: Director, Communications & Change Management, Cargill. Sarah DuBois. Smart young woman. LeeAnn Fahl.

Social Media 60

Social Media Media Airlines Local 60

MaccaPR

SEPTEMBER 13, 2016

Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson. But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro.

Crisis 48

Crisis Airlines Reputation Corporate 48

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This guide is written to assist in every aspect of crisis communication. What is crisis communication? Why do you need crisis communication?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

wiredPRworks

JANUARY 16, 2018

NSA Illinois’ Speakers Academy focuses on how to develop and market to people at corporations, associations, and organizations who hire—and invest in—keynotes, workshops, consulting and training. At every session, students will learn the inside out from the best speakers in the business. Students will learn how to: • Refine business plans.

Airlines 40

Airlines System Local Training 40

Sword and the Script

OCTOBER 29, 2019

Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Some communicators on Prezly even use this for internal communications. Vertical markets include finance, airlines, gaming, and lifestyle brands, although any vertical market can use the tool.

Pitching 63

Pitching Analytics Enterprise System 63

MaccaPR

JUNE 8, 2017

Now approaching her five-year anniversary as a host at the CBS affiliate, Roshini is also a columnist for C-Level magazine, author of the book “Communicate That: Your Toolbox for Powerful Presence” and a regular contributor for KSTP-TV’s “Twin Cities Live” and KARE-TV’s “Breaking The News." You’re a “Presence Engineer” for corporate leaders.

Radio 89

Radio Instagram Pitching Interviews 89

Cision

MARCH 11, 2016

Yesterday, CEO of Crescenzo Communications Steve Crescenzo kicked off the #RaganDisney Social Media Conference for PR, Marketing & Corporate Communications at Disney World in Orlando, Florida. Steve then gave the crowd words of advice based on lessons from real brands: the sinners and winners of social.

Social Media 0

Social Media Media Mobile Video 0

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

Displayed on the laptop above are the presenters at the recent Summit on the Future of Communications Measurement. The Paine of Measurement, November 2022 Hello Measurement Fans, Welcome to the November issue of The Measurement Advisor , in which we review the presentations at the recent Summit on the Future of Communications Measurement.

Measurement 40

Measurement Airlines Case Study Data 40

Shift Communications

DECEMBER 1, 2014

As many of us in the marketing and communications world begin to plan for the next year, one of the most important things you can do in your own planning is to understand the differences among vision, mission, and strategy. Once you have that understanding, everything about your marketing and communications will improve dramatically.

Strategy 157

Strategy Airlines Exercises Corporate 157

Shift Communications

OCTOBER 4, 2017

It often takes decades to build a strong, respected brand. United Airlines learned this the hard way; a PR disaster struck when video footage of a passenger being forcibly dragged off a flight created a media firestorm, which consequently damaged their brand reputation and impacted stock value. It Only Takes One PR Disaster.

Airlines 87

Airlines Financial Film Viral 87

ImPRessions - Crenshaw Communications

MAY 30, 2017

Whether it’s your brand ambassador s pouting off offensively on social media or your airline behaving very, very badly to customers, knowing how to mitigate and repair has never been more important. while not brand new is a terrific resource for how to successfully build and leverage content. Content Inc. Content Inc.

Film 159

Film Crisis Writing Airlines 159

5W PR

MARCH 6, 2020

If there’s corporate travel involved, TripActions is a must-use platform for managing the ins and outs. Compromised travel plans, affecting the entire trip, can become the most frustrating part of a trip, especially when it seems the airline is against you every step of the way. Trip Actions.

Travel 103

Travel Technology Transportation Airlines 103

Sword and the Script

SEPTEMBER 23, 2014

It’s become a favorite tactic of some apparel brands. It seems a momentary stain on the brand is just what’s in order for that refresh. Most of the pundits say that in the long run stunts like these will ruin a corporate reputation. And then, suddenly, like the airliner itself, the story disappeared and we forgot.

Company 110

Company Apparel Airlines Crisis Communications 110