Agencies not responding to the technology needs of marketers
Agility PR Solutions
JUNE 9, 2021
The post Agencies not responding to the technology needs of marketers appeared first on Agility PR Solutions. The firm asked […]. The firm asked […].
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Agility PR Solutions
JUNE 9, 2021
The post Agencies not responding to the technology needs of marketers appeared first on Agility PR Solutions. The firm asked […]. The firm asked […].
ImPRessions - Crenshaw Communications
MAY 22, 2023
Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor.
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Ishmael's Corner
SEPTEMBER 15, 2019
I rarely use this real estate to talk about the Agency, much less brag about the Agency. The Holmes Report recognized our Asia Pacific team as the.more. The post Hoffman Asia Pacific Named “Best Technology Agency” in the Region appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
ImPRessions - Crenshaw Communications
JANUARY 24, 2022
Crenshaw Communications Reports Record Growth for 2021. New York, NY, January 24, 2022 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, today announced record increases for 2021 and personnel moves to support continued growth.
ImPRessions - Crenshaw Communications
JUNE 5, 2019
A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup. For a more mature technology business, they can help build a competitive advantage.
ImPRessions - Crenshaw Communications
APRIL 29, 2022
For a PR agency team, few things are more important than having media contacts at the ready. That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. they’re work.
Sword and the Script
JANUARY 19, 2021
Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Did you know? Check out our services.].
Wadds Inc.
OCTOBER 9, 2022
tool supports business planning for creative agencies. As professional advisers to creative agencies and comms teams, we have done some of the work here at Wadds Inc. Strategic planning and crisis preparedness: A guide for creative agencies. We’ve published a strategic planning tool for creative agencies. A new Wadds Inc.
Wadds Inc.
NOVEMBER 11, 2023
The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation.
Landis PR
OCTOBER 2, 2023
All relationships take effort, and that includes the one between client and communications agency. If both client and agency understand relationships, responsibilities and expectations, it’s usually smooth sailing. The goal is that no one from agency or client side ever has to wonder, “what’s going on this week/month/quarter.”
Wadds Inc.
APRIL 26, 2023
Some observations and suggestions for public relations agency managers from our wheelhouse. Public relations agencies have either narrowly hit Q1 business targets or missed them by a small margin. The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. The slowdown is impacting payments.
Stephen Waddington
MAY 24, 2021
The European Communication Monitor (ECM) 2021 reports on the adoption of technology in communications and the role of communication management. The report examines the impact of COVID-19 on the communication profession. The full report is available from the ECM website. This trend is expected to continue post COVID-19.
Deirdre Breakenridge
MAY 8, 2017
Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped.
Stephen Waddington
JUNE 29, 2021
Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. It is an incentive aimed at promoting innovation.
Wadds Inc.
SEPTEMBER 7, 2023
My analysis is consistent with the report. Leverage potential of data and tools Digitalisation is the most important trigger and backbone for the rapid transformation of agencies and public relations functions. The ECM 2023 Report concludes the successful phase of this transnational study based on a broad quantitative research design.
5W PR
OCTOBER 11, 2023
million in 2022, and companies need to be aware of the latest technological and regulatory trends to ensure a baseline organizational readiness to keep the company on strong footing and assuage the concerns of their many stakeholders, namely investors. The global average cost of a data breach was $4.35
Bianchi Biz Blog
JULY 1, 2021
ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. workforce wants companies to measure and report on their environmental impact. ESG Reports Lack Consistency, Transparency and Important Information.
Bianchi Biz Blog
FEBRUARY 17, 2022
As a PR agency that specializes in the B2B automotive and mobility technology space, we get that. No agency is, despite what they might tell you. In fact, the odds are that our PR agency is NOT a good match for most companies. So, truth be told, there are only a few companies that will find our agency a good fit.
Bianchi Biz Blog
APRIL 24, 2023
In a recent post , we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results. Why are these clues important?
ImPRessions - Crenshaw Communications
MARCH 16, 2021
Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Crenshaw Communications is seeking a paid intern to join our dynamic B2B technology PR team and to assist with our pro bono work for a leading marketing association. Help with social media content creation and report.
Onclusive
DECEMBER 1, 2021
If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. But have you also looked at their potential Return on Investment, or ROI?
Sword and the Script
JULY 7, 2020
Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.
Bianchi Biz Blog
JUNE 1, 2023
In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.
Bianchi Biz Blog
MARCH 17, 2022
Ranging in length from a few minutes to over one hour, the podcasts focus on topics that can help automotive and technology executives stay on top of leading industry trends and gain insight on the future of mobility, helping them keep up with this rapidly changing and competitive market. Top 10 PR Blog Posts of 2021.
Stephen Waddington
OCTOBER 20, 2020
The story of PR agency start-ups in the UK market is an uplifting one of innovation and new business models. It is easy to focus on the challenges that the pandemic has created in the industry but there have been more than 15 new PR agency launches in the UK alone in the past six months. Traditional agencies have always sold time.
Bianchi Biz Blog
MAY 8, 2023
I am a tech and innovation reporter at Automotive News. Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. Beyond AN, I was the lead reporter on a story about labor trafficking on U.S. I thought it was a thorough analysis of the state of the industry.
Agility PR Solutions
SEPTEMBER 30, 2019
As in many industries, marketing technology seems to be moving faster than marketers’ ability to stay on top of the advancements. In its first-ever Marketing Technology Survey Report, marketing-focused lead generation and biz-dev firm RSW/US confirms […].
Bianchi Biz Blog
DECEMBER 2, 2021
The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. Automakers are in it for the long haul, and they want suppliers that will be able to partner with them and to stand behind their technologies for years.
Sword and the Script
APRIL 23, 2019
The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report. Three question areas in particular – about goals, issues and technology – stood out to me. 3) PR Technology is about Customer Experience.
ImPRessions - Crenshaw Communications
MAY 13, 2021
Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. within a PR agency setting or in-house. . Daily client interaction to update, report on and discuss media relations.
Sword and the Script
JULY 6, 2021
OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Can your agency bring big ideas and execute? PR tech mentions.
PR 20/20
MAY 8, 2019
Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Are you ready?
Shift Communications
JANUARY 3, 2022
By Natalie Marinaro, VP, Technology. Remote work environments were concretely established with 81% of Americans using videoconferencing technology. As we enter 2022, SHIFT’s Workplace Technology Practice has the privilege of hearing from many leaders (our clients) about what’s next in the workplace.
5W PR
MARCH 26, 2020
Cannabis and CBD technology products have been on the rise in recent years, with many consumers using them daily thanks to CBD’s potential to provide medical and therapeutic benefits. To celebrate, we’re highlighting CBD technologies and products that are changing the industry, and the lives of consumers who use them.
ImPRessions - Crenshaw Communications
OCTOBER 21, 2016
In our occasional series, “A Public Relations Situation,” we examine real-life PR agency incidents and how our team has dealt with them. ” Media relations is the bread and butter of most PR agencies, and therefore cultivating and managing journalist contacts is key. When a media contact bypasses the agency.
ImPRessions - Crenshaw Communications
MAY 13, 2021
Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Daily client communication to update, report on and discuss media relations. Previous experience working in a PR agency.
Onclusive
OCTOBER 12, 2021
This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Improved technology is on the wish list, as well. Source: Ragan Communications, Communications Benchmark Report 2021.
Shift Communications
SEPTEMBER 14, 2017
Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do. These teams look similar across most agencies with a few cultural twists at various firms.
ImPRessions - Crenshaw Communications
JANUARY 12, 2016
If you’ve ever worked with a top technology PR agency , you know the business of developing public relations programs for hot tech companies or startups can be challenging. To be successful, there are some key things to keep in mind from the start of a PR agency relationship. Focus the team’s time. Streamline tools.
ImPRessions - Crenshaw Communications
JULY 20, 2020
Despite the consolidation that ad tech and the PR agencies that serve it have seen over the past several years, the space remains extremely crowded. Reporters love data and prospective clients are won by seeing interesting data pulls in the trade and business press. Build strong reporter relationships. Clients need to speak.
ImPRessions - Crenshaw Communications
OCTOBER 14, 2021
New York, NY, October 14, 2021 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B and SaaS technology brands, today announced key personnel moves in support of its growing ad tech PR unit. Caroline Yodice has been named Director of Ad Tech, reporting to Partner Chris Harihar.
Communications Conversations
JULY 26, 2018
I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. Brands don’t need to be purchasing more technology–they need to be purchasing less. Especially (sadly) on the agency side.
Sword and the Script
SEPTEMBER 3, 2019
And now, here’s this month’s PR technology summary…. Analytics – open rates and response rates – which is useful to know if a reporter even saw you pitch. To that end, I’d like to see a tool that analyzes coverage and helps introduce me to reporters I hadn’t considered. 1) Israeli vendor builds CRM tool for PR.
Sword and the Script
JUNE 8, 2019
How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. I’d imagine it most.
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