Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped.

Agency 223

Agency Survey SEO Social Media 223

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. It is an incentive aimed at promoting innovation.

Agency 171

Agency Enterprise Software Financial 171

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. within a PR agency setting or in-house. . Daily client interaction to update, report on and discuss media relations.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Daily client communication to update, report on and discuss media relations. Previous experience working in a PR agency.

B2B 203

B2B Policies Case Study Enterprise 203

Shift Communications

FEBRUARY 4, 2019

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. The solution seems to be to get more creative. Here are a few of the key points he made: The Challenge. The Solution. Amrit Gill.

Analytics 141

Analytics Google Creativity Publicity 141

ImPRessions - Crenshaw Communications

JULY 6, 2022

Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. Getting on the phone.

SEO 333

SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

JULY 20, 2020

Despite the consolidation that ad tech and the PR agencies that serve it have seen over the past several years, the space remains extremely crowded. Reporters love data and prospective clients are won by seeing interesting data pulls in the trade and business press. Build strong reporter relationships. Clients need to speak.

How To 241

How To Advertising Advertising Data 241

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. Reporters are experimenting with AI, whether as a “curiosity,” or to learn about misinformation and fake AI content.

Journalism 156

Journalism Public Affairs Ethics Technology 156

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. Brands don’t need to be purchasing more technology–they need to be purchasing less. Especially (sadly) on the agency side.

Technology 84

Technology Social Media Tools Trends 84

ImPRessions - Crenshaw Communications

JANUARY 12, 2016

If you’ve ever worked with a top technology PR agency , you know the business of developing public relations programs for hot tech companies or startups can be challenging. To be successful, there are some key things to keep in mind from the start of a PR agency relationship. Focus the team’s time. Streamline tools.

Agency 149

Agency Tools Technology Media Training 149

Wadds Inc.

MAY 17, 2023

Adoption of AI in public relations is slow, hindered by skills and organisational investment A USC Annenberg and WE Communications report - Fascinated and Frightened: How are communications professionals viewing the ai opportunity ahead? It reported that 15% of public relations leaders use AI frequently or fairly frequently.

Publicity 141

Publicity Case Study Privacy Ethics 141

5W PR

APRIL 10, 2023

Marketing your business and making meaningful connections continues to prove more challenging with the continued introduction of new channels, technology, data, and competition. To earn a Meta Business Partner badge, Meta evaluates agencies across a combination of criteria and ensures they can be deemed trusted experts.

Engineering 88

Engineering Advertising Advertising Agency 88

Konnect Agency

MAY 17, 2023

Influencer Marketing Agency Insight: Why Influencer Marketing is a Must-Have for Reaching Gen Z Gen Z represents a unique generation unlike any before them, characterized by their digital fluency and early adoption of mobile technology. It’s also important for brands to give influencers creative freedom when developing content.

Agency 52

Agency Marketing YouTube Video 52

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without. As HubSpot’s first-ever agency partner in 2007, we might be biased, but the data says it all.

Technology 65

Technology Marketing Tools Google 65

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Each reporter profile includes links to content, topics, social profiles among others.

Analysis 147

Analysis Tools Software SMB 147

Critical Mention

OCTOBER 14, 2018

With 120,000 agencies just in the United States, the competition is steep. If you’re knee-deep in agency life (or you want to be) here are some agencies that will inspire you and keep you up-to-date with the latest in PR around the world: Golin. Golin is the “Relevance Agency,” integrating PR, digital and content strategy.

Agency 72

Agency Twitter Conference Financial 72

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. This year the survey polled 1,300 reporters from around the world and a little more than 800 of those respondents are based in the U.S. Below are a few of the statistics that stood out to me in reviewing the report.

Survey 102

Survey Report Media B2B 102

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

What you see and what your PR agency sees could diverge — in a good way. Our facility to identify what’s of interest and effectively engage with the right reporters at the right tim, can be the difference between a stand-out success and an initiative that falls flat. Those are all desired outputs of a good PR campaign.

Leadership 182

Leadership Reputation Internal International 182

Sword and the Script

SEPTEMBER 19, 2022

The report highlights three including the following: 84% say the “perceived credibility of management team”; 81% say a “clearly articulated strategy and business plan”; and. Nearly three-quarters of the 200 corporate communicators surveyed for an October 2021 report by Edelman say businesses are looking at comms in a new light.

Survey 82

Survey Corporate Communications Financial 82

Shift Communications

SEPTEMBER 22, 2014

From the keynotes: Innovators who drive transformative change are: 1) open, creative; 2) conscientious; 3) disagreeable. About mobile: Marketers must focus less on mobile technology and more on mobile behavior. Instead, we’re going to focus on something more valuable: what we learned. Simon Sinek). Marketing Analyst.

Report 135

Report Mobile Pinterest Conference 135

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By By the way, the WSJ reporter on that byline used to write for PRWeek). So, what does this in-housing trend mean for PR agencies?

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

FEBRUARY 4, 2017

It’s far too easy to say that B2B technology is dull. Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves. 3) Creativity is the Soul of CMO.

Storytelling 60

Storytelling Creativity B2B Film 60

Sword and the Script

OCTOBER 1, 2020

That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half. While there’s always been a demand for marketers with marketing technology skills, the Coronavirus seems to have redoubled the emphasis. The survey polled, 2,400 senior managers (U.S.)

Survey 102

Survey Trends Marketing Creativity 102

The Hoffman Agency

SEPTEMBER 18, 2020

The social distancing rules and economic impact of Covid 19 seem to have hastened conversations about automation (from software to robotics), with many organisations including PR agencies and publications looking at where it can improve efficiencies. A hybrid approach for PR agencies and media companies. So what’s the solution?

Agency 74

Agency Industry Tools Software 74

The Proactive Report

MAY 27, 2018

The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Here’s the Cliff Notes version: PR Agency Forecast. Both agency and client-side PR pros point to. For agencies and clients: Look outside your usual pool of recruits.

Industry 113

Industry Measurement SEO Corporate 113

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. From major deals and mergers to revenue reports, there’s no shortage of ad tech coverage on the site. Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . AdExchanger.

Advertising 322

Advertising Advertising Privacy Television 322

The Proactive Report

MAY 27, 2018

The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Here’s the Cliff Notes version: PR Agency Forecast. Both agency and client-side PR pros point to. For agencies and clients: Look outside your usual pool of recruits.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Here’s the Cliff Notes version: PR Agency Forecast. Both agency and client-side PR pros point to. For agencies and clients: Look outside your usual pool of recruits.

Industry 100

Industry Measurement SEO Corporate 100

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

How To 257

How To Interviews Measurement Storytelling 257

The Resolution Blog

FEBRUARY 1, 2018

Born out from the simple idea that there must be a better way to do PR coverage reporting, using technology. The tool started life as a side project from our day jobs at the marketing agency Propellernet. So, 6 of us left agency work and committed to the cause full time. We dreamt of building our own software business.

Education 120

Education Technology Creativity Measurement 120

5W PR

MAY 24, 2023

Our team has managed to work with several companies from various industries, such as Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, and more. They have a dedicated team that’s incredibly organized, reliable, creative, resourceful, and available.

Industry 88

Industry Enterprise Fashion Financial 88

The Resolution Blog

FEBRUARY 2, 2018

What You’ll Do You’ll work direct with some of the most interesting and creative PR teams in the world and help them be a success in their roles with the use of CoverageBook. We experienced a problem in PR reporting and built technology to solve it. So, 6 of us left agency work and committed to the cause full time.

Education 136

Education Tools Creativity Writing 136

Shift Communications

OCTOBER 26, 2022

By Amanda Munroe, SVP, Technology. Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness.

Communications 78

Communications Analysis Leadership SEO 78

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Some startups think an agency can work miracles without help or input from them.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Marty Swant is an experienced advertising reporter who went to Forbes this summer after spending four years at Adweek covering emerging tech, agencies, brands, and the growing intersection of Silicon Valley and D.C. When I started working in PR, Sahil was a reporter at VideoInk. He’s a great follow. It’s great stuff.

Twitter 177

Twitter Advertising Advertising Report 177

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. And in B2B marketing it already does.

Interviews 100

Interviews Publicity Technology Social Media 100