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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal.

Marketing 107
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All About Ads – July Roundup

Prohibition

Yet another month full of ad updates, from Meta creating ‘voice prints’ to Twitter trying to become YouTube with long-form content. We are here to keep you updated on all things ads. Everyone already thinks their phones are listening to them, and now they actually will be doing just that.

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5 Tips For Launching A PR Program In APAC

ImPRessions - Crenshaw Communications

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries.

Mobile 156
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Top PR Takeaways For The Year

ImPRessions - Crenshaw Communications

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. YouTube has over a billion users, almost one-third of total internet users. 45% of people watch more than an hour of Facebook or YouTube videos a week. 2017 PR Takeaways.

YouTube 136
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The Evolving Relationship Between PR and the Media

Critical Mention

As a result, it’s important to be tracking online news , print, social media and broadcast sources constantly to see which journalists and influencers are most trusted and widely-read in a given subject area. . Social Media is an invaluable Resource for Pitching. Trending Topics Can Work Both Ways .

Media 104
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Future of PR: 2020 edition

Stephen Waddington

Agencies are trying to improve recruitment practices or partnering with organisations such as The Taylor Bennett Foundation , a charity that exists to encourage black, Asian and minority ethnic (BAME) graduates to pursue a career in communications. This is followed by LinkedIn (76%), YouTube (69%), and Instagram (63%).