ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. From business to technology to media, Axios delivers the news in a way that’s quick and painless for PR pros to take in. The best are succinct, informed, and tailored to deliver the freshest content.

Company 203

Company Trends Case Study Crisis Management 203

The Hoffman Agency

OCTOBER 20, 2023

Technology PR was particularly fascinating to me, as it is such a critical part of our world. Technology continues to shape and redefine so many aspects of our lives, and I wanted to be a part of communicating the latest innovations and solutions that would make an impact on society.

Agency 36

Agency Training Technology Internal 36

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. The results present a stark contrast to the number of marketers that are using AI.

Survey 152

Survey Software B2B Pitching 152

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. Presented by Twitter, the Association of National Advertisers’ annual conference focuses on topics such as brand management, purpose, brand activation and more. ANA Brand Masters. In recent years, that has included adtech.

Conference 156

Conference Privacy Advertising Advertising 156

The Hoffman Agency

JULY 27, 2022

How do we as students prepare for agency life? Here are some key points we took away from the experience: Sarah Matlick, rising senior studying PR at the University of Oregon: Leaving The Hoffman Agency office this past week, I felt excited, motivated and inspired. What makes an impactful story?

Agency 36

Agency Study Case Study Pitching 36

Waxing UnLyrical

JULY 10, 2013

With changing technology and the advent of social media, the way we communicate with the media has also changed to some extent. We love following up with them after pitching an interview/story idea. Recently at my workplace (I work at a PR agency in India), I gave a presentation on the importance of social media for our work.

Pitching 88

Pitching Twitter Social Media Agency 88

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. In the review process, my client was presented with two such headlines: one that I wrote and one that ChatGPT re-wrote.

Software 85

Software Media Relations Media Pitching 85

Bianchi Biz Blog

MARCH 31, 2022

In an ideal world, the best pitch, the best ideas presented, would win. Media interviews or media coverage would depend solely upon the quality or novelty of the pitch. Though they might like to, most journalists don’t have time to sift through all the pitches they get … or to vet new, unproven sources. Of course not.

Automotive 78

Automotive B2B Pitching Agency 78

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. agency, media and. Are you comfortable pitching yourself and your skills?

Travel 281

Travel Technology Conference LinkedIn 281

Shift Communications

JANUARY 23, 2017

Crafting the Data-Driven Pitch. How do we take this statement, as well as the supporting data, and transform it from a simple sentence to a data-driven pitch? Before we begin the pitch construction, we must understand what the broad story of our hypothesis is in three parts: why , what, and how. We can’t pitch without them.

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

Sword and the Script

SEPTEMBER 24, 2019

An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision. From there, he parlayed that experience into helping agencies with sales and business development. I specifically wanted to ask him about sales in the agency world.

Agency 64

Agency Software Enterprise Marketing 64

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. On the bright side, GDPR has presented opportunities for data privacy and security thought leaders to build visibility and reputation through insights and expert commentary. 5 tech PR trends. On the blockchain gang.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

JANUARY 3, 2023

The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. What are some examples of public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

5W PR

APRIL 13, 2022

However, companies in the SaaS industry don’t always have the privilege of working with PR professionals and partnering with agencies. Companies in the SaaS industry can use all of this data to provide insights into their target market or predict industry trends, which can then be pitched to relevant outlets or journalists.

Company 88

Company Strategy Viral Data 88

The Hoffman Agency

AUGUST 23, 2023

Mastering Photography in Tech Communications So how do you incorporate images and photography into pitches, press releases and any other piece of content to ensure the effectiveness of the communication effort? The post World Photography Day 2023: Framing Tech Stories appeared first on The Hoffman Agency.

Storytelling 69

Storytelling Internal International Pitching 69

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. Adoption was swift: 100 million users in two months. Understand its bias.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. Adoption was swift: 100 million users in two months. Understand its bias.

Publicity 78

Publicity Guidelines Training Transportation 78

Sword and the Script

JANUARY 31, 2023

The earnings release presented an “adjusted EBITDA margin of 8.6% Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. The company sells services and was using proprietary technology to assist in the delivery of those services. Q3 2022 total revenue grew year-over-year 6.6%

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JUNE 27, 2020

The UML is an occasional series on Saturday, I review three links, summarize the findings, wrap them insight, and present them here for your perusal. About: Ragan surveyed 315 PR professionals across organizations including corporations, agencies, non-profits and government. Click any image for a higher resolution. >>>

Study 133

Study Publicity Survey Internal 133

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 130

Case Study Study Company B2B 130

Bianchi Biz Blog

MARCH 6, 2023

I’m Craig Cole, senior editor at EV Pulse, a site dedicated to covering electric and electrified vehicles as well as alternative fuels and future automotive technology. How does the technology work and what benefits does it provide? What advice do you have for PR people that want to pitch you? What is this topic about?

Meeting 79

Meeting Automotive Media YouTube 79

Deirdre Breakenridge

MAY 1, 2017

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. So naturally, when Facebook’s Live feature debuted we immediately knew the potential for businesses, brands and our agency. Build and Establish Thought Leadership.

Video 283

Video Facebook Social Media Creativity 283

Polaris

NOVEMBER 17, 2015

Why technologies developed for space exploration impact growing practices on earth. Space technologies: Plants in space: how exploration is driving innovation here on earth. This occasion presented an unusual challenge for the brand: it’s the one time of year when men purchase greeting cards. Consider Crayola.

Agency 100

Agency Newspapers Radio Interviews 100

The Hoffman Agency

AUGUST 10, 2021

During my studies I have written various pieces relating to artificial intelligence, 5G and other forms of technology as these are my areas of interest. With this in mind, it felt right to reach out to a Tech PR agency for insight into what they do and advice on what I could do to get into the field.

Journalism 36

Journalism Internal International Agency 36

The Hoffman Agency

SEPTEMBER 3, 2020

I have already picked up so much and am excited to continue learning and growing with the agency. The most memorable part was presenting a PR proposal to a potential new client with the team. I can’t believe how fast my internship has gone by — it feels like I just started yesterday!

Storytelling 69

Storytelling Internal International Instagram 69

5W PR

MARCH 16, 2019

When you’re sending out pitches to journalists, it’s important that your pitch is accurate and error-free. PR is a constantly evolving and industry, involving changes in technology, PR tactics and approaches, and trends. If you make a mistake, people will notice and point it out. Team player. Adaptability. Relationship building.

Pitching 68

Pitching Storytelling Analytics Writing 68

Shift Communications

SEPTEMBER 5, 2017

Along with NATIONAL Vice President of Marketing Technology Jonathan Litwack, I had the privilege of learning from Google where state of the art marketing measurement will be headed in the months and years to come. The Present. We use Google Cloud to turn audio into indexed text for pitching and content creation. Christopher S.

Analytics 143

Analytics Google Data Technology 143

Ethical Voices

DECEMBER 18, 2023

We talk about being an agency for change makers. I’ve been an agency guy pretty much my entire professional life. Inkhouse is the fourth agency I’ve been at and I dare say my favorite one. I like helping B2B tech companies with really arcane technology tell stories that people care about. I agree with you.

Ethics 105

Ethics Data Training Agency 105

The Hoffman Agency

FEBRUARY 14, 2024

The country’s position as the leading manufacturer and exporter of electronics underscores the significance of technology and equipment collaborations. Foreign companies should actively engage with government officials, agencies and industry associations to strengthen relationships and foster open dialogue.

Local 36

Local Government Banking Policies 36

Ethical Voices

MARCH 14, 2022

I spent the last 30+ plus years, mostly in agency PR. I worked for multiple agencies over the years and eventually found my way back to New York. Back in 2010, I left what is now HAVAS as their CEO of North America and I started something called Kwittken, a PR agency. And I’m chair of the agency today.

Ethics 52

Ethics Publicity Data Agency 52

Cision

AUGUST 2, 2016

The PR industry is constantly changing, with new technology, platforms and trends emerging every day. Stay present and prepared. Basically, you want to pitch appropriate items to the appropriate people at the appropriate times – and if you do this well, you end up building great relationships with the media because they trust you.

Fashion 120

Fashion Apparel Pitching Consumer 120

Shift Communications

AUGUST 8, 2016

Four reasons: For sales pitches. Sales Pitches. If you’re a truly data-driven PR professional, you want to showcase your analytics chops in every new business/sales presentation. Most PR professionals run into a serious problem every time we go to use Google Analytics in a sales presentation: We’re showing someone else’s data.

Analytics 0

Analytics Google Data-Driven PR Training 0

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

The Hoffman Agency

FEBRUARY 28, 2018

PR: “What are the chances that you’ll write about this pitch?”. The primary reasons that journalists ignore PR pitches today is the same reason they ignored pitches 25 years ago: The pitch is generic. Pete gave me the OK to share his example of a bad pitch and a good pitch. Let’s start with the bad pitch.

Pitching 28

Pitching Media Local Writing 28

Deirdre Breakenridge

AUGUST 21, 2015

When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. I was the president and acting CFO at my agency for about seven years; a job that I loved to hate. For years, PR was the intangible service questioned by so many CFOs.

Company 150

Company Meeting Crisis Management Government 150

Deirdre Breakenridge

AUGUST 21, 2015

When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. I was the president and acting CFO at my agency for about seven years; a job that I loved to hate. For years, PR was the intangible service questioned by so many CFOs.

Company 150

Company Meeting Crisis Management Government 150