Bianchi Biz Blog

MARCH 2, 2023

So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? If a buyer picks the agency with the lowest rate, they think they can get more hours from the budget, and therefore, more or better results. Some of the blame falls upon the PR agency industry itself. And why is that?

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Wadds Inc.

APRIL 26, 2023

Some observations and suggestions for public relations agency managers from our wheelhouse. There’s a recurring theme to almost every meeting I’ve had in the past month. Public relations agencies have either narrowly hit Q1 business targets or missed them by a small margin. It leaves agencies working hard to find opportunities.

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Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

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Bianchi Biz Blog

JUNE 5, 2023

About 70% of my reporting focuses on trucking technology, specifically startups, electrification and autonomy. Like most of our editorial staff, I work remotely. In my case, home is in West Michigan. Can you tell us what types of stories, trends or issues are on your radar now?

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ImPRessions - Crenshaw Communications

MARCH 16, 2021

Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Crenshaw Communications is seeking a paid intern to join our dynamic B2B technology PR team and to assist with our pro bono work for a leading marketing association. Prior PR agency internship experience is a plus .

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Bianchi Biz Blog

FEBRUARY 17, 2022

As a PR agency that specializes in the B2B automotive and mobility technology space, we get that. No agency is, despite what they might tell you. In fact, the odds are that our PR agency is NOT a good match for most companies. So, truth be told, there are only a few companies that will find our agency a good fit.

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Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.

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Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

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ImPRessions - Crenshaw Communications

JULY 6, 2022

Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Although in-person meetings were all but shut down as a result of COVID-19, they had already been slipping out of vogue by 2000. Yet for all the benefits of Zoom, an in-person meeting is still the best way to build rapport.

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Bianchi Biz Blog

MARCH 6, 2023

I’m Craig Cole, senior editor at EV Pulse, a site dedicated to covering electric and electrified vehicles as well as alternative fuels and future automotive technology. How does the technology work and what benefits does it provide? What elements or characteristics do you look for in a story, and why? What is this topic about?

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Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan.

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Bianchi Biz Blog

MARCH 21, 2022

I’m a senior editor and writer for Laser Focus World , which focuses on all-things photonics—my role allows me to learn about new and emerging technologies and their implications for the future for researchers, developers, and real-world applications. Is a PR Agency Trying to Get You Fired?

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Stephen Waddington

OCTOBER 20, 2020

The story of PR agency start-ups in the UK market is an uplifting one of innovation and new business models. It is easy to focus on the challenges that the pandemic has created in the industry but there have been more than 15 new PR agency launches in the UK alone in the past six months. Traditional agencies have always sold time.

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Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. Automakers are in it for the long haul, and they want suppliers that will be able to partner with them and to stand behind their technologies for years.

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Deirdre Breakenridge

JULY 30, 2018

Having just written “ A Client’s Guide to Hiring PR & Communications Agencies ,” we’ve turned the lens around to provide insights into getting hired in a PR Expanded world. On our journeys we’ve hired agencies, fired agencies, been hired by companies as communications agencies and consultants, and been rejected.

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Bianchi Biz Blog

MAY 13, 2022

Government agencies usually require them. And many PR agencies simply hate them. Most agencies have been burned in the RFP process. Sometimes, it was a case of a sham RFP process, conducted only to leverage the incumbent agency into lower pricing. You won’t share pertinent information relating to your agency outreach.

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Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. For one, agencies (particularly large ones) tend to be slower than in-house teams. This makes sense for a few reasons. A View From the Other Side.

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ImPRessions - Crenshaw Communications

JULY 26, 2022

Over the last three years remote work capabilities have transitioned from a work perk to an industry-wide expectation, especially among PR agencies like ours. Suddenly you’re writing a press release from a foreign country, having a real French press instead of a k-cup at your house, and taking meetings with new cityscapes in the background.

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Bianchi Biz Blog

MAY 8, 2023

Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. I am a tech and innovation reporter at Automotive News. I just started at AN in February, so I am still getting acquainted with the ins and outs of this very exciting beat.

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Bianchi Biz Blog

SEPTEMBER 26, 2022

We create content— written, social and video— about all things automotive through the lens of how women live their lives in cars: Reviews, news, technology, maintenance, travel, family, car gear, style, and stories about the people, especially women, who engineer, design, build and sell cars. You can follow Scotty on Twitter at: @scottyreiss.

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Meeting Automotive Media Journalism 74

Shift Communications

SEPTEMBER 14, 2017

Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do. These teams look similar across most agencies with a few cultural twists at various firms.

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Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan.

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Mobile Technology Automotive Meeting 52

Solo PR Pro

AUGUST 9, 2022

Today, though, Ebony owns Above Promotions , a digital marketing and PR agency based in her native Tampa, Florida. Through Above Promotions, Ebony is able to combine her interests and has one key goal in mind: to be a leader in the market for implementing science and technology into storytelling and customer experiences.

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Bianchi Biz Blog

JANUARY 7, 2021

Company B already serves a wide range of other industries with its technology-related services and is headquartered far from the Motor City, and its executives recognize the huge revenue opportunity in the automotive mobility space. Having been in the PR agency business for more than three decades, I can guess what happened.

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Agency Automotive Company Mobile 96

Solo PR Pro

OCTOBER 5, 2021

After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology. In 2000, he jumped the fence to take a communications-focused role at global PR agency FleishmanHillard. The post Spotlight on a Solo PR Pro: Meet Doug Levy appeared first on Solo PR Pro.

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Bianchi Biz Blog

DECEMBER 15, 2022

This year, the posts that seemed to resonate the most with our visitors revolved around automotive and mobility podcasts, CES 2023, journalists’ advice for PR people and tips for finding the best agency fit. 9 Reasons Our PR Agency May Not Respond to Your RFP. Swipe Left – Why We’re Probably Not the Right PR Agency for You.

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Automotive Blogging Mobile Technology 104

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

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5W PR

APRIL 10, 2023

Marketing your business and making meaningful connections continues to prove more challenging with the continued introduction of new channels, technology, data, and competition. To earn a Meta Business Partner badge, Meta evaluates agencies across a combination of criteria and ensures they can be deemed trusted experts.

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Bianchi Biz Blog

APRIL 11, 2024

Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES. Nothing can replace these moments of serendipity.”

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Automotive Mobile Government Technology 99

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Previous experience working in a PR agency. Why you’ll love working here: -Top award-winning B2B tech PR agency.

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B2B Policies Case Study Enterprise 203

The Hoffman Agency

NOVEMBER 13, 2023

These are the four technologies the EU wants to protect, especially from China — Euronews Electric vehicles: yet another battleground between China and the West — Verdict Spies will be called in to keep Britain safe from hostile Chinese AI — The Telegraph You’ll notice our coverage focuses a lot on competition with China.

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Local Agency Government Travel 36

ImPRessions - Crenshaw Communications

JUNE 15, 2017

It’s inspiring to meet freshly minted public relations or communications grads looking to crack that first job in their chosen field. My personal bias is for a small or midsize agency, but it’s really more about the classic agency structure and what it offers for team members. Agencies offer a path to promotion.

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Bianchi Biz Blog

DECEMBER 14, 2023

One major exception was a perennial favorite, about the process every PR agency and client seems to hate, the dreaded RFP. The Top 9 Reasons to Participate in CES 2024: Accelerating Success for Automotive Suppliers and Mobility Technology Start-ups 4. The Best Public Relations Agency RFP is No RFP. What Do Journalists Want?

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Automotive Blogging Mobile YouTube 102

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Dates: March 19, 2020.

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ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

By staying aware of where the viewers are, brands are able to adjust campaign strategies to meet the market. . With many turning to AVOD channels to meet their entertainment needs, brands are fighting it out to capture these highly competitive ad spots. The increase has in turn sparked new innovations in the technology.

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ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

By staying aware of where the viewers are, brands are able to adjust campaign strategies to meet the market. . With many turning to AVOD channels to meet their entertainment needs, brands are fighting it out to capture these highly competitive ad spots. The increase has in turn sparked new innovations in the technology.

Trends 170

Trends Advertising Advertising Video 170

Stern + Associates

FEBRUARY 1, 2024

Last month, global thought leaders convened in Davos, Switzerland at the 54 th Annual World Economic Forum (WEF) Meeting, bringing industry, academia and government leaders together to discuss the present – and future – of business and society. One of the dangers of last year was that people started to lose their faith in technology.

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Technology Policies Government Community 111