ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. As the power of digital and social media has soared, they see new opportunities. Many have paid-media envy, because it looks easy. Positive press drives SEO.

SEO 227

SEO Agency Reputation Policies 227

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Is it truly a terrible pitch from an inept PR pro, or is a backlink ploy from an SEO programmer? ” Why do SEO people always mention they are a content writer?

SEO 100

SEO Pitching Small Business Agency 100

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. In the past, evaluating ROI for media monitoring was much more challenging than, say, for demand generation or even SEO. Why technology ROI matters.

How To 397

How To Software Media Analytics 397

Doctor Spin

OCTOBER 16, 2023

Digital PR is not link-building for SEO. The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach. You need an SEO professional.

Digital PR 83

Digital PR SEO Engineering eBook 83

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

ImPRessions - Crenshaw Communications

JULY 6, 2022

Given our regular sticker shock over the cost of newswire distribution, more businesses and PR agencies are moving away from posting announcements on the wire. It should never be the sole distribution method, but it’s an efficient way to put out key announcements and can sometimes offer an SEO boost.

SEO 333

SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. And public relations in particular simply doesn’t lend itself to sudden starts and stops. Media relations results can lag activity by three months or more. Dropping proactive media relations can also pose a reputation risk.

Comparison 296

Comparison Advertising Advertising Reputation 296

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. Is SEO hard? Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Full report: The Role of Media Relations in the Sales Cycle by ARPR (reg. Paid Social: Cliff Notes to 3 Social Media Studies.

Study 140

Study Media Relations Media Measurement 140

Critical Mention

SEPTEMBER 19, 2019

Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area.

Agency 79

Agency Marketing Media SEO 79

Cision

JULY 25, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.”

Strategy 257

Strategy How To SEO Engineering 257

The Resolution Blog

OCTOBER 26, 2017

I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate digital marketing. I know how many specialist agencies there now are offering communications. Here’s how, in three steps. They are specialists.

How To 180

How To SEO eBook Measurement 180

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Here are some of the most useful ones for working in public relations. . Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. Improve client comms – Throughout a PR agency career, no two clients will be the same.

Writing 310

Writing LinkedIn Social Media SEO 310

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. What is newswire distribution?

SEO 279

SEO Print Financial Product Launch 279

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. Europe is more satisfied with PR agencies than the U.S. Globally, nearly half (45%) of the 427 in-house commutators polled by PRWeek in late 2023 employ an outside agency.

Report 106

Report Publicity Marketing Pitching 106

Remote PR Jobs

SEPTEMBER 25, 2023

PR drives SEO. PR’s role goes beyond earned media coverage, but it’s still an essential piece of many PR campaigns. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO.

Mobile 100

Mobile SEO Reputation Web 100

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. Top-tier earned media articles are terrific, and they’re often a highlight of the research, relationships and media strategy that goes into a good media relations campaign.

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. See these related posts: Media Relations: Proven Ways to Get More Out of It.

SEO 65

SEO Tools Engineering Web 65

Ishmael's Corner

JUNE 2, 2015

The typical process that guides a company in evaluating PR agencies and ultimately choosing a winner is broken. In the vast majority of PR agency reviews, the process puts a premium on showmanship and presentation skills — secondary traits when it comes to an Agency’s ability to execute a campaign month after month after month.

Agency 60

Agency Real Estate Mobile LinkedIn 60

PR in High Definition

AUGUST 21, 2018

And it often makes me think that choosing an agency and running a pitch process can be a bit like a game of tennis. In the same way, picking the right longlist and shortlist of agencies is important – and if you haven’t played before, get a coach. In short, sweaty and exhausting but thoroughly rewarding when it’s done right.

Agency 48

Agency Pitching SEO Comparison 48

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR drives SEO. PR’s role goes beyond earned media coverage, but it’s still an essential piece of many PR campaigns. Beyond earned media, typical PR tactics guild relationships, engage influencers, and even help change public perception and behavior. But does it scale?

Mobile 244

Mobile SEO Web Journalism 244

ImPRessions - Crenshaw Communications

AUGUST 1, 2019

As the influence of digital and social media has soared, PR agencies who focus primarily on earned media (once known as publicity) are often warned that they’re falling behind. There are regular calls for PR services to include paid media and other offerings. Earned Media Beats Paid And Native Ads.

Media 186

Media Study Agency Consumer 186

Sword and the Script

DECEMBER 29, 2020

Journalists Love Twitter, and if Your Job is Media Relations, You Should too. 28 Plus Public Relations Resources to Brush up and Stay Sharp in Comms. The median public relations salary in the U.S. Sorry, Press Releases Do Not Help Your SEO Anymore. I found the product to be impressive and promising.

SEO 101

SEO Software Resources Newspapers 101

Bianchi Biz Blog

SEPTEMBER 7, 2023

With fewer reporters than ever covering the supplier beat, those that are left are being asked to do more in terms of covering broader beats, filing more frequent stories across traditional and digital platforms, doing social media promotion, and creating blog posts, videos, webinars and other content.

Automotive 73

Automotive Media Mobile B2B 73

The Proactive Report

MAY 27, 2018

Here’s the Cliff Notes version: PR Agency Forecast. Most PR agency executives feel positive about the future – they predict a substantial growth in the agency business over the next five years. ($14 Both agency and client-side PR pros point to. Social Media (75%). Media Relations (55%).

Industry 113

Industry Measurement SEO Corporate 113

5W PR

MAY 6, 2022

Media Relations. For this, PR needs to find the target audience for the product and promote the product on media channels where the potential customers are likely to be. SEO and Content Marketing. These high-quality backlinks help the website’s SEO and how high they appear on SERP.

How To 88

How To SEO B2C Content Marketing 88

ImPRessions - Crenshaw Communications

JUNE 11, 2020

One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. A release shouldn’t be distributed strictly for SEO purposes, but it should be a consideration. Quality writing rises to the top.

SEO 221

SEO Data B2B Writing 221

Landis PR

AUGUST 1, 2022

By using PR tactics such as media relations and social media marketing, brands will form a consistent brand identity that goes beyond the product or service they are selling—almost taking on a persona of its own. A Note on SEO: Though SEO is important, it shouldn’t be the driving source for your PR efforts.

Publicity 98

Publicity Brand Branding SEO 98

The Proactive Report

MAY 27, 2018

Here’s the Cliff Notes version: PR Agency Forecast. Most PR agency executives feel positive about the future – they predict a substantial growth in the agency business over the next five years. ($14 Both agency and client-side PR pros point to. Social Media (75%). Media Relations (55%).

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

Here’s the Cliff Notes version: PR Agency Forecast. Most PR agency executives feel positive about the future – they predict a substantial growth in the agency business over the next five years. ($14 Both agency and client-side PR pros point to. Social Media (75%). Media Relations (55%).

Industry 100

Industry Measurement SEO Corporate 100

Sword and the Script

SEPTEMBER 8, 2020

An annual survey by PRWeek found the median public relations salary in the U.S. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ?

Survey 96

Survey Industry Leadership Study 96

Shift Communications

OCTOBER 26, 2022

Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness.

Communications 78

Communications Analysis Leadership SEO 78

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. A related feature Muck Rack offers is the “relationship owner” designation. Did you know? Check out our services.].

Technology 169

Technology Publicity Software Pitching 169

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

What’s more, a brand or personal reputation that is built through executive speeches, user reviews, bylined content, and earned media coverage will enjoy the credibility that comes from implied endorsement from authoritative sources, not just self-promotion. Earned media boosts SEO. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. At the top of the funnel, in the awareness phase where leads are generated, engagement, and the delivery of compelling information are critical. An intangible, yet essential, aspect of PR’s impact is brand recognition.

Leadership 105

Leadership SEO Measurement Reputation 105

Prohibition

SEPTEMBER 27, 2022

This is where working with a PR agency comes in – by collaborating with PR professionals to create a robust crisis plan, your company will be well equipped to respond quickly and effectively to any situation or event that may negatively impact your brands reputation. SEO can be improved through PR.

Publicity 62

Publicity Brand Branding SEO 62