Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts. An intangible, yet essential, aspect of PR’s impact is brand recognition.

Leadership 105

Leadership SEO Measurement Reputation 105

ZudePR

FEBRUARY 22, 2016

You work in PR but you’re finding it increasingly hard to persuade clients that media relations and a bit of social media dabbling cuts the mustard. And invest money in your SEO. One last stat: SEO leads have a 14.6 It is also a great citation for your local SEO. Per Cent of Your Local SEO.

Social Media 75

Social Media SEO Media Local 75

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. It’s more of a journey.

Agency 59

Agency Internal International Meeting 59

ZudePR

JANUARY 21, 2016

You’re a public relations practitioner. You want to learn more about digital marketing and SEO. It was like being at digital marketing finishing school but my lecturers were world leaders in their field. Friends said nice things: “You’re all over social media Dave.” Digital PR.

Digg 104

Digg SEO System Reddit 104

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Getting to the heart of the matter.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Bianchi Biz Blog

DECEMBER 2, 2021

Today, online success starts with search engine optimization (SEO). 3) We don’t need PR, we only have 15 automaker customers, and they know our salespeople. 7) One PR firm or integrated marketing agency is as good as another. 7) One PR firm or integrated marketing agency is as good as another.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Landis PR

JANUARY 22, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. For the original blog, please visit here. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. Are you kidding?

Software 122

Software Case Study Advertising Advertising 122

Landis PR

DECEMBER 11, 2023

Speak to your PR agency – it’s what we do. Whether it’s social media, email, or traditional media, choosing the right platforms is crucial for maximizing reach and impact. Again, speak to your PR agency – we live and breathe by it. Your PR agency will be able to guide you.

Strategy 59

Strategy Company Communications Construction 59

Rock the Status Quo

FEBRUARY 9, 2015

Building Personal Brands As Part of Your Digital PR Strategy As PR professionals, we all tend to focus on corporate news, churning out those press releases and madly pitching… but how often are we focusing on individuals within the company and building their personal brands? Gotta love that!) Content Marketing'

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

FEBRUARY 29, 2020

A long time ago an agency owner called me into her office. I was pretty good at media relations and I was confident I’d be able to turn things around. That’s according to a data analysis by Brian Dean of Backlinko , who founded the company to provide SEO training. We needed to get the client some coverage.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

5W PR

JUNE 25, 2018

The following tips could help any PR agency make the most out of their content plan. Use a Range of Media. While the days of written press releases aren’t over just yet – there are plenty of different ways that agencies can share content with the public in the modern age. Maximize Content.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Burrelles Fresh Ideas

JUNE 13, 2023

Optimizing all elements of your digital footprint (such as landing pages or social media) is critical for increasing organic traffic — make sure you have taken the necessary steps towards enhanced SEO performance where possible. However, you may want to consider hiring an experienced PR consultant or freelancer to help.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. I think so. Ask The Experts. “How?

Communications 81

Communications How To Blogging Content Marketing 81

The Hoffman Agency

JUNE 22, 2020

By Mark Pinsent, Managing Director, Hoffman Europe. In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences.

Trade Shows 36

Trade Shows B2B eBook Marketing 36