The Resolution Blog

JANUARY 31, 2020

Know the basics Mary Whenman : “Advice for entrants: Learn the difference between objectives, strategy and implementation; and link the measurement and evaluation to the objectives.” Then Make Sure Your Entry Matches Michael White : “As an occasional judge, I read backwards from measurement. But Whatever You Do, Don’t Retrofit It!

Measurement 156

Measurement Case Study Creativity Course 156

The Hoyt Organization

APRIL 11, 2024

Amplified awareness : Influencer marketing utilizes social media’s inherent shareability to increase brand visibility and buzz, potentially leading to viral content. Conversion tactics : Strategies such as discount codes and shoppable posts to drive sales and measure campaign effectiveness, benefiting both brands and influencers.

Social Media 63

Social Media Video Viral Brand 63

Solo PR Pro

JULY 21, 2020

But this isn’t a story of how ‘things just fell into place’, this is evidence of the power of PR and how good storytelling and authentic stories can go viral. Prior to joining CARMA, Yoo Mee gained diverse marketing experience working both client and agency-side at Ketchum, Estée Lauder Companies and Christie’s. .

Viral 71

Viral Analysis Television Radio 71

ImPRessions - Crenshaw Communications

MARCH 11, 2020

What measures are in place to protect those at risk? For PR agencies like ours, we can work from home offices and conduct business as usual, adapting our plans to the news story of the day. Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. Which operations can continue over the next six weeks?

Employee 156

Employee Leadership Viral Small Business 156

ImPRessions - Crenshaw Communications

MAY 26, 2016

More measurement, metrics, and quantifying value. In the age of data insights, nothing will escape the reach of precise measurement tools. Paying for content won’t make it go viral or inspire the public — only the spark of imagination and creativity will be able to do that. Imagination and creativity will rule.

Viral 136

Viral Creativity Advertising Advertising 136

PR in High Definition

APRIL 25, 2022

Positive content is more viral. Brandon Stanton, the creator of the viral storytelling account Humans of New York, emphasises when writing his personal profiles that he does not describe people in adjectives, but rather describes actions of their life. Positivity engages audiences, and shines your reputation.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

Barokas

DECEMBER 5, 2019

now want to know, “How can we go viral?”. Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, make sure you ask these questions among your team to spur the development of a comprehensive and executable media relations program in the new year. How do you measure success?

Strategy 78

Strategy Media Storytelling Pinterest 78

Shift Communications

APRIL 11, 2018

Have a plan in place – Transparency is a golden rule, especially if you have an agency on the frontlines dealing with the media. Measure level of impact – The best way to assess if a piece of news is going to “blow up” is to do due diligence on the level of influence of the reporter/publication. Kevin Mejia, Account Executive.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

Shift Communications

JANUARY 12, 2018

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. The post 2018 Predictions: Consumer PR Edition appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Account Manager.

Consumer 83

Consumer B2C Viral Fashion 83

PR in High Definition

JULY 28, 2022

Needless to say, the crisis of loneliness and social disconnect was only further exacerbated during the height of the pandemic with strict isolation and social-distancing measures being implemented. The good news is that from 9 th July- 1 st August 2022, it is Free Hugs Month. Even a snappy slogan or retweet can go a long way. Human element.

Brand 62

Brand Branding B2C Viral 62

NewsWhip

MARCH 31, 2021

He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. Follow Bryan on Twitter: @bryanpedersen.

Advertising 131

Advertising Advertising Data Reputation 131

MaccaPR

JANUARY 15, 2019

“From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. As an agency that’s performed our share of branded publicity stunts (from carving then-Gov. 2 - Surprise!

Marketing 78

Marketing Viral Consumer Brand 78

Mark My Words

DECEMBER 11, 2014

They did : in the form of a viral hashtag that has seen The Sun ridiculed for the premise of its campaign, #TheSunLogic. Where once power could be measured in viewing figures and sales, today, real currency is contained in our ability to maintain people’s attention against a backdrop of information-overload.

Brand 122

Brand Branding Newspapers Media 122

MaccaPR

JANUARY 15, 2019

“From a branding and marketing perspective, the Fiji Water Girl Photo Bombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. As an agency that’s performed our share of branded publicity stunts (from carving then-Gov. 2 - Surprise!

Marketing 48

Marketing Viral Consumer Brand 48

Shift Communications

JANUARY 26, 2015

Serial , the This American Life spin-off podcast phenomenon, debuted in October 2014 and went viral. As a form of digital media, we are able to measure podcast listenership with more accuracy than non-digital audio. The explosive popularity of the podcast was surprising to non-podcast listeners, but it shouldn’t have been.

Radio 60

Radio Viral Content Marketing Study 60

Waxing UnLyrical

APRIL 13, 2016

Being able to measure and assess influencer marketing ROIs accurately (44%). Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. The campaign went viral and was promoted by everyone and their brother, including Mark Zuckerberg! ALS #IceBucketChallenge.

Marketing 40

Marketing Viral Fashion Product Launch 40

5W PR

OCTOBER 21, 2019

When it comes to companies seeking out influencers to bolster a marketing campaign, employing the help of an influencer marketing agency can help amplify the voice of the brand and extend its reach. An influencer marketing agency is dedicated to the connecting of businesses and brands with influencers or viral platforms.

Agency 74

Agency Marketing Analysis Viral 74

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. And, we also have opinion pieces from Aflac’s Katherine Hernandez-Blades on monitoring and measuring media activity, and much much more.

Media 202

Media Storytelling Technology Data 202

Shift Communications

MAY 24, 2022

The Charlotte Tilbury contour wand was sold out for months after going viral on TikTok! The days of measuring influencer marketing strategy efficacy by engagements and impressions are over. It’s important to set up a solid measurement infrastructure upfront. Create open-ended briefs. Creators are (as in their name) creative.

Strategy 97

Strategy Marketing Guidelines Creativity 97

Stephen Waddington

JUNE 28, 2017

Advertising Equivalent Value (AVE) has mutated into a new form of measurement for the digital and social age called Earned Media Value (EMV). You can trace its roots via a viral-like mutation back to AVE. But they fail to provide clients with any measure of whether the campaign is actually working.”.

Measurement 0

Measurement Advertising Advertising Viral 0

Cision

JULY 5, 2016

That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results. All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

MaccaPR

NOVEMBER 30, 2017

To start, the launch of 'Fearless Girl' by agency McCann New York for its financial client, State Street Global Advisors (SSGA), generated 4.6 Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. Maybe yes, but maybe no.

Marketing 76

Marketing Consumer Measurement Viral 76

Melissa Agnes

FEBRUARY 24, 2015

The fact that we’re never quite sure when something may or may not go viral against us in a negative way makes us feel as though we’re not in control, it makes us feel vulnerable and exposed, and it’s one of the biggest setbacks resulting in a lack of proactive action that needs to take place. What makes something go viral?

Social Media 113

Social Media Viral Crisis Management How To 113

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were.

Digital PR 170

Digital PR Industry Strategy Film 170

NewsWhip

MAY 12, 2021

And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. So, really I look at measuring the performance of our content and then trying to find trends to inform our content strategy. I love our bigger agency team. It’s a very creative, cool place to be a part of.

Trends 78

Trends Brand Branding Reddit 78

Buzzstream

DECEMBER 17, 2020

To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

Cision

AUGUST 26, 2015

Digital Marketing Agency. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Co-CEO of V3 Broadsuite, a marketing agency specialising in the digital space. Social Media Measurement 101 for Small Business [link] via @divahound | One to read! CEO of Evolve!

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

MARCH 15, 2022

This also works for viral content – like a retweet on Twitter. So, if you work for an agency, or your company has multiple business units, you can have a separate workspace for each one. This is an important point, because you want to be able to measure and compare results over time. Workspaces.

Tools 162

Tools Media Software Analysis 162

Prohibition

DECEMBER 17, 2021

This is a phase in which the corrective measures adopted by the public relations team to resolve the crisis have defused the problem and hopefully brought the company or organisation out of damage control mode. Domino’s Viral Staff Video. How can a PR agency help? A PR agency is essential in this type of situation.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Buzzstream

MARCH 13, 2024

In contrast, traditional PR has broader metrics to measure public perception and sentiment. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. Brands can also measure the lift in organic traffic due to higher domain authority and better rankings.

Digital PR 71

Digital PR Construction Case Study SEO 71

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. But our clients and agency quickly learned that generating followers, likes, video views and downloads was only half the battle.

Social Media 97

Social Media Media YouTube Facebook 97

MaccaPR

JANUARY 6, 2015

We divulged " 4 Marketing Secrets for Viral Guinness World Records " from our firsthand experience setting Guinness World Records for clients, including Kemps'' Largest Scoop of Ice Cream. There you have it - your top 10 list of the most popular MaccaPR blog posts thanks to your engagement by way of views and social media engagement.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2016

How is a PR agency engagement like the Iowa caucus? When it comes to public perception, it’s all about expectations , and whether the reality measures up. The same principle holds true in a relationship between a client and their PR agency or team. Take a look at the GOP field. Set expectations for deliverables.

Agency 120

Agency Company Measurement Viral 120

Norton's Notes

SEPTEMBER 25, 2015

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio , newspaper , and television. [3]

Marketing 28

Marketing Employee Wikipedia Data 28

Konnect Agency

JANUARY 17, 2020

In order to be successful, companies and social media agencies must strike a balance between analyzing social data while also finding new ways to engage with customers through the use of these new tools and platforms. The post 2020 Social Media Trends appeared first on Konnect Agency. Reevaluate the metrics that matter most.

Social Media 87

Social Media Trends Media Instagram 87

Konnect Agency

MAY 15, 2020

Never before have brands been able to create virality on such a massive scale. Content creators can use popular sounds and hashtags to join in on these TikTok challenges or trends, further increasing a brand’s likelihood of landing on the FYP and extending potential reach and virality of videos. Engaging Content.

Viral 52

Viral Video Social Media Creativity 52