Prohibition

JULY 7, 2023

Understanding the role of a food PR agency While some food and beverage businesses may have an in-house PR team, many choose to collaborate with specialised food PR agencies to maximise their PR efforts. Food PR agencies are experts in the field, with a deep understanding of the industry’s nuances and trends.

Agency 62

Agency Case Study How To Crisis 62

Flack's Revenge

JANUARY 25, 2023

I was in that frame of mind when I spoke with Renée Warren ,who launched and runs We Wild Women , an agency that helps female entrepreneurs turn vision into impact. As we look ahead to 2023, there is no better time for PR pros to resolve to do a better job delivering and proving value. It was great chatting with her.

Case Study 156

Case Study YouTube Measurement Interviews 156

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. a) Results may vary.

Study 139

Study Media Relations Media Measurement 139

Onclusive

AUGUST 9, 2021

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Media Measurement. Messaging & Positioning. Internal Communications. Crisis Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

Agility PR Solutions

MAY 31, 2020

You’ll find a raft of research about organizations committed to representation across gender, race and personality, and the measurable business advantages they have as a result. Case in point, recent studies reveal that more inclusive organizations have as much as three times the revenue growth of their less […].

Agency 78

Agency Google Study Measurement 78

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

We’ve toiled to measure the impact of strategic public relations, and to prove its outcomes are worth the investment. The fruits of a quality PR campaign aren’t always easily measurable or even obvious, but we’ve made great strides in demonstrating the power of good PR. Edelman under pressure.

Policies 309

Policies Creativity Reputation Groups 309

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. PR Week Measurement Conference – UK.

Conference 329

Conference Marketing Case Study Measurement 329

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. Companies Lag Europeans on ESG Reporting.

Automotive 95

Automotive Study Report Transportation 95

Sword and the Script

APRIL 13, 2019

This is true whether you are in-house or work for an agency. Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. 17% more likely to be expanding beyond traditional agency partners.”. “18% 1) What CMOs that outperform peers do differently.

Study 114

Study Survey Infographics B2B 114

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. The HBS study looked at the big picture. Already, Facebook parent company Meta has warned of an advertising slowdown.

Comparison 296

Comparison Advertising Advertising Reputation 296

PRSay

MAY 9, 2019

In a Muck Rack survey of 800 communicators, ranging from boutique agency coordinators to chief communications officers at global brands, 72 percent said that the top challenge they face is “measuring business impact,” with the second most prominent challenge (at 65 percent) overcoming the “lack of quantifiable measurement.”

Survey 67

Survey Measurement Communications Advertising 67

Stephen Waddington

NOVEMBER 20, 2018

AMEC has launched a free tool to enable public relations practitioners to benchmark and improve their measurement approach. The AMEC Measurement Maturity Mapper, or M3 for short, is a new tool that benchmarks an organisation’s approach to measurement and makes recommendations for areas of improvement.

Measurement 62

Measurement Tools eBook Education 62

Sword and the Script

FEBRUARY 15, 2020

43% of respondents said growing brand awareness was their top concern; measurement followed next at a distant 24%. 63% said external advertising media and digital agencies. CMOs report the top three measurements of success in the eyes of their CEO are awareness (51%), sales/revenue (31%) and media ROI (29%).”. Talk to Us !

Study 78

Study Marketing Brand Branding 78

Buzzstream

MARCH 13, 2024

In contrast, traditional PR has broader metrics to measure public perception and sentiment. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Several studies, like this one from Ahrefs , have proven their impact.

Digital PR 71

Digital PR Construction Case Study SEO 71

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Iterative PR Measurement. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. Frank said studies and surveys are another way to get earned media coverage.

Media 97

Media Nonprofit Pitching Analytics 97

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. The company’s measures are based on the pitches sent through their systems. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Is that good?

Report 106

Report Publicity Marketing Pitching 106

Stephen Waddington

APRIL 10, 2021

As part of an ongoing project exploring start-up agencies during the pandemic, Wadds Inc. is investigating the impact of the pandemic on the tools used by agencies and communication teams. We identified more than 250 tools used in practice and published two crowdsourced books of case studies. The Wadds Inc.

Case Study 160

Case Study Analysis Tools Agency 160

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. An interesting study seems to confirm that high-value content like op-ed pieces in reputable publications are indeed persuasive. Earned media offers credibility.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

NOVEMBER 28, 2017

That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. It’s the fourth consecutive year the agency has conducted the survey. Don’t miss these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. They write quality posts. They do this consistently.

Study 79

Study B2B Marketing Survey 79

ImPRessions - Crenshaw Communications

MARCH 1, 2024

If it asks for a case study, the judges want to see a business case study, rather than, say, a description of what a tech platform delivers to its broader marketplace. You don’t sound excited In B2B PR, marketing, and communications, we often make an effort to sound calm, measured, and cool-headed.

Industry 170

Industry Case Study B2B Resources 170

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III. Retainer PR agency.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Waxing UnLyrical

JULY 16, 2014

I like studying results-based information from social media experts. But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible.

Social Media 96

Social Media Measurement Media Groups 96

PRSay

MAY 30, 2023

A recent study, jointly conducted by our firms, BRANDthrō and The Axis Agency, uncovered current views on diversity and multiculturalism among 180 millennials. BRANDthrō uses data science to score and measure emotion. Armando Azarloza is the CEO and co-founder of The Axis Agency, an award-winning U.S.

Data 127

Data Marketing Survey Consumer 127

Sword and the Script

FEBRUARY 16, 2019

Reporting on the same study, Erica Sweeney noted for Marketing Dive that: “Most marketers, or 91%, think creative input is just as important as data in digital campaigns.”. 2) Marketing leaders add creative headcount and build in-house agencies. It’s not the only study to point to this trend. Meanwhile, 84 percent say A.I.

Creativity 77

Creativity Study Survey Advertising 77

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. Today in America, we face a crisis of incivility in society and in our public discourse.

Employee 155

Employee Crisis Reputation Creativity 155

Sword and the Script

NOVEMBER 11, 2017

If a publisher is looking at pageviews and bounce rates, they are definitely measuring it all wrong.”. Of course, it does, and there’s been a number of studies that show this over the years. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success. Can your agency bring big ideas and execute? Talk to Us !

Study 64

Study Marketing B2B Apparel 64

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. Organizing events and webinars: PR agencies can help coordinate webinars, seminars, and workshops focused on cybersecurity topics.

Education 111

Education Employee Measurement Agency 111

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. In advance of this meeting, study the landscape, key competitors, the plan or proposal (if it exists), and key assets for the client.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. In advance of this meeting, study the landscape, key competitors, the plan or proposal (if it exists), and key assets for the client.

How To 203

How To Case Study Meeting Pitching 203

Wadds Inc.

SEPTEMBER 7, 2023

These include the business model of public relations functions, measurement and evaluation, and benchmarking public relations practices. The study identifies key insights and drivers of success for the next decade. The ECM and related studies in other continents have researched these aspects in detail to identify drivers of success.

Report 116

Report Publicity Study Analysis 116

Sword and the Script

APRIL 27, 2019

Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. In the last few weeks I’ve stumbled upon a hat trick of studies that can help you do that – and it’s the common denominator for this week’s Unscripted Marketing Links (UML). So, what’s PR to do about it?

Survey 91

Survey Journalism Study Pitching 91

Sword and the Script

APRIL 2, 2019

The most significant was a study an in-house association commissioned the research firm, Forrester, to conduct. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Big PR agencies do the same thing.

Agency 93

Agency Trends Marketing Survey 93

Agility PR Solutions

DECEMBER 2, 2019

in the latest Brand Intimacy 2019 Study, the largest study of brands based on emotion, from marketing intimacy agency MBLM. Brand Intimacy is defined as the emotional science that measures the bonds we form with the brands […]. Which brands do women have emotional connections with in 2019?

Brand 109

Brand Branding Study Measurement 109

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. Here’s the Cliff Notes version: PR Agency Forecast. 14 billion to $19 billion) This means they’ll be hiring – the headcount at PR agencies is expected to increase by 26%.

Industry 113

Industry Measurement SEO Corporate 113

Wildfire

AUGUST 1, 2018

As PR agencies go, Wildfire is unashamedly nerdy. So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. Measurement by output — pretty useless for the most part.

Measurement 49

Measurement Analytics Google Agency 49

PRSay

OCTOBER 27, 2023

According to numerous recent studies, anxiety and depression rates are surging nationwide, affecting individuals across all age groups, genders and backgrounds.

Healthcare 164

Healthcare Government Tools System 164