Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Because these external award announcements have an effect on employees!

Study 141

Study Media Relations Media Measurement 141

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Training 397

PR in High Definition

JANUARY 23, 2019

All through this strange period in my life, I was clinging on to my comfort zone (work) and drawing parallels: how the dating game compares to a client/agency selection process or a potential new hire process. You want to start a trusting relationship, and that’s where employee advocacy can help in seducing the best new talent.

Employee 48

Employee Case Study Measurement Leadership 48

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. The company’s measures are based on the pitches sent through their systems. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Is that good?

Report 106

Report Publicity Marketing Pitching 106

PR for Anyone

JANUARY 28, 2024

In-person connections are still important, and there is value for companies bringing their employees back to the office—but making that commute needs to be worthwhile. Employees of all ages have expressed a desire to not be in the office five days a week. ACEing Flexibility So, what is ACE?

Employee 130

Employee Policies Creativity Company 130

Buchanan PR

APRIL 12, 2023

The EPA (Environmental Protection Agency) defines sustainability as attempting “to create and maintain the conditions under which humans and nature can exist in productive harmony to support present and future generations.” These two disciplines are becoming increasingly important to businesses, employees, and consumers.

Publicity 77

Publicity Meeting Policies Employee 77

Sword and the Script

OCTOBER 1, 2020

The study notes: “Employers are interested in a candidate with experience using marketing automation and demand generation software, customer relationship management systems, search engine optimization (SEO) and search engine marketing (SEM) tools, and other e-commerce platforms.” >>> Can your agency bring big ideas and execute?

Survey 100

Survey Trends Marketing Creativity 100

Sword and the Script

SEPTEMBER 19, 2022

Internal communicators are striving to better inform employees – and improve engagement rates. Top internal comms goals: 74% said “keeping employees better informed with targeted/relevant content”; and. 70% said “improving employee retention and engagement.”. How will that be measured? In-house vs. agency.

Survey 81

Survey Corporate Communications Financial 81

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. It’s also throwing $20 million in Cloud services to researchers studying COVID-19 vaccines and therapies.

Brand 284

Brand Branding Small Business Retail 284

Sword and the Script

AUGUST 17, 2019

req.) – by BMV a digital agency in Boston. Yes, according to the study: “Over 58% of consumers say they at least sometimes trust what a company says about itself on its owned channels more than what a reporter says about that company in a news article.”. I’d say this study still largely supports that perspective.

Study 61

Study Survey B2B Advertising 61

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. About the study. About the study.

Media Relations 100

Media Relations Report Industry SEO 100

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Bianchi Biz Blog

JULY 1, 2021

We’ve all seen the headlines … read the articles … review the studies … and spoken to clients about this hot topic. attitudes about corporate sustainability, a key component of ESG standards and practices being implemented and measured by organizations. According to this article , the study revealed the current and future U.S.

Automotive 97

Automotive Technology Communications Mobile 97

The Proactive Report

JULY 27, 2015

If your company or agency is one of this 50%, now is the time to invest in a digital strategy and align all your activities to that strategy. The lack of digital skills is an item that is mentioned as a barrier to digital marketing and PR success in several studies. Measurement. Panda is all about the quality of content.

Marketing 100

Marketing Strategy Resources Employee 100

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

DECEMBER 31, 2019

The median salary breaks down across corporate, agency and non-profit sectors of PR as follows: corporate communications median salary was $127,100; PR agency median salary was $96,000, and non-profit communications salary was $85,000. . 3) Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology.

Blogging 80

Blogging Publicity Marketing Survey 80

Sword and the Script

APRIL 6, 2021

Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. The two-minute video nearby is a solid case study that provides a quick overview of Linkfluence. PRophet shares roots with its agency as the founder of both companies is the same person. Articles, blog posts and content picks.

Media 106

Media SEO Analytics Analysis 106

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. In many cases, I’ve included a graphic from the original post or study.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

JANUARY 31, 2023

Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. Next is article abstracts or story pitches (13%), press kits (9%), contributed article by a subject matter expert (6%), and case studies (5%).” If you enjoyed this post, you might also like: PR measurement.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

MAY 29, 2018

5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”. 13) “They don’t understand how important it is to have good digital communications tools in an effort to reach all employees in the company.”. 16) “That one tactic isn’t king.

Corporate 75

Corporate Communications Survey Employee 75

Sword and the Script

FEBRUARY 23, 2016

The cost of replacing an employee is “higher than it seems,” according to a recent piece on Marketplace. Citing studies, the report says “the cost of replacing an employee can be 1.5 Those are just the hard costs of physically replacing an employee. 6 Ways to Get More from your PR Agency. But that’s not all.

Education 60

Education Corporate Employee Agency 60

Waxing UnLyrical

MAY 15, 2018

“Look, corporate communicators have done so much, with so little, for so long, they can practically do anything with nothing, so we know this has been a ‘thing’ for a while,” noted Sword and the Script Media, LLC Founder Frank Strong, the primary architect of the study. Measurement is always tricky and always has been.

Survey 74

Survey Industry Communications Corporate 74

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. Broom, David M.

Government 103

Government Education Print Ethics 103

Sword and the Script

JULY 6, 2021

Can your agency bring big ideas and execute? Owler provides business information on companies that’s crowd-sourced on “ranging from private company revenue estimates, strength of competitors, CEO approval ratings, employee headcount, growth trends, corporate hierarchy, rate of innovation, diversity, culture, employee trust, and more.”.

Pitching 89

Pitching Report Software Survey 89

Stephen Waddington

MAY 7, 2019

Overworked and underpaid Salaries have been deflated by an average of 8.75% and are down in all areas of the market including freelance, agency and in-house. The survey reports that the industry is moving quickly to address these issues through employee wellbeing and mental health initiatives. It has grown 8% in the past 12 months.

Industry 60

Industry Survey Analysis Exercises 60

Ethical Voices

AUGUST 22, 2022

She is a strategist and futurist who has dedicated her career to closing the gap between the study of the mind and the business of engaging it. After my time there, went on to Ogilvy, a very large global PR agency specializing in tech, before I founded Volume PR. My team and I, as we study the science, recognize the common theme here.

Ethics 75

Ethics Communications Agency Technology 75

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

DECEMBER 30, 2017

Subsequently, many employees, including me, were let go and granted severance pay. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. The measure of “best” in this case is unique page views. Which is better: reach or time?

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Bianchi Biz Blog

MARCH 18, 2021

One of the reasons why first-time reporters build walls of text with fluffy words is because the data for measuring progress is difficult to obtain. Also, quality data requires the company to be measuring the right things in the first place. As a result, the standard of disclosure and level of transparency in the report are lower.

Report 80

Report Company Data System 80

Prohibition

JANUARY 7, 2022

According to one study, 80 per cent of consumers said a product recall would affect their perceptions of a company. Further, the same study found that customers who have had a bad experience with a product or service are significantly less loyal than those that haven’t. The likelihood of making repeat purchases drops significantly.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

SEPTEMBER 26, 2017

Whether organic or paid, you’ve got to have a rent-to-own engine in place if you want to get measurable value out of social media. Don’t miss these related posts: Paid Social: Cliff Notes to 3 Social Media Studies. 7) Activate your employees. Can your agency bring big ideas and execute? 3) Share on the native platform.

Social Media 117

Social Media Brand Branding Media 117

Sword and the Script

JULY 19, 2016

The study found the vast majority of the 219 respondents to the June 2016 survey were fairly upbeat on content marketing effectiveness. Ascend2 makes a range of studies from conversion rate optimization to marketing automation trends freely available in an online research library with registration.

Survey 60

Survey Content Marketing Marketing B2B 60

Prohibition

DECEMBER 13, 2021

You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. Most crises go unrecognised even as early warning signals appear, submerged in the flood of the everyday operation of an agency or obscured by prejudices, preconceptions, and blind optimism. Man-made disasters.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Sword and the Script

JUNE 30, 2020

Meanwhile, some of the respondents from government agencies cited various Under Secretaries – or senior administrators at the municipal level. The survey solicited respondents from 300 executives in UK-based businesses with 1,000+ employees. And so it is with the question of PR structure: the answer depends on who you ask.

Report 118

Report Publicity Survey B2B 118

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. Among the many reasons for occupational stress, studies cite a lack of control. My other thought relates to whether and how we could – or should – measure happiness. Dr. Heather Yaxley. David Sawyer.

Communications 104

Communications Community Measurement Study 104

Reputation Us

MAY 1, 2019

A 2019 survey conducted by DHM Research and ReputationUS (RepUs) indicates that 85% of responders feel positive about Oregon companies that are involved in their communities, and have an even higher positive impression when: Employees receive paid time-off to volunteer in the community. agency Hal Riney & Partners.

Nonprofit 60

Nonprofit Corporate Reputation Community 60