Onclusive

MAY 24, 2017

In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement. Recently, Fletcher gave a presentation about what […].

Measurement 220

Measurement Data Analytics Technology 220

PR Conversations

JUNE 28, 2020

I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ). A McKinsey Quarterly article in November 2010 identifed Paid, Earned and Owned as traditional media types, with Hijacked and Sold presented as new media types.

Measurement 133

Measurement Social Media Blogging Mobile 133

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. First, Who Should Be Involved in the Strategy?

Measurement 166

Measurement Strategy Media Analytics 166

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

This presented a prime newsjacking opportunity for SOCi , a marketing platform for multi-location brands across online platforms. Lotame’s Take on the Impact of the Writers’ Strike As the writers’ strike dragged on, it presented an ideal newsjacking opportunity for companies in ad-supported entertainment content.

Brand 323

Brand Branding eBook Advertising 323

Cision

OCTOBER 18, 2017

Read on to learn more about how PR can bring measurement into the digital era. The presentation of metrics from different channels together is referred to as a “cross-channel” view of marketing performance. The Benefits of PR Measurement Across Channels. Bringing PR Measurement Together.

Measurement 198

Measurement System Data Technology 198

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

Measurement 145

Measurement Pharmaceuticals Nonprofit Leadership 145

Onclusive

AUGUST 16, 2020

We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media? Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking and presenting the output and its outcomes? Speaker Info.

Media 370

Media Measurement Reputation Examples 370

Melissa Agnes

JULY 3, 2018

While the allure is understandable—from the outside, I realize it can look like a fast-paced, exciting career filled with adventure and heroism—what I’m seeing more and more is that this image and allure is presenting a high-risk scenario to many organizations. Know the risks, take them seriously, and put measures in place to mitigate them.

Crisis Management 166

Crisis Management Crisis Viral Media Training 166

Onclusive

MAY 24, 2017

In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement. Recently, Fletcher gave a presentation about what data science looks like at AirPR so our team could get a greater window into how his expertise makes our PR analytics software possible. Why share it with you?

Measurement 150

Measurement Analytics Data Product Launch 150

NewsWhip

OCTOBER 20, 2021

But our contention is that there are times when understanding engagement to content is crucial, and a key to perception of your brand in the media and public spheres, especially when it comes to earned media measurement. In fact, it’s one of the only ways to do earned media measurement outside of active partnerships with publishers.

Measurement 78

Measurement Media Crisis Crisis Management 78

5W PR

FEBRUARY 27, 2020

While this is increasingly self-evident, many brands continue to struggle with how to measure the effectiveness of their digital PR campaigns. There are several different metrics brand managers, digital PR pros, and marketing reps can use to measure the performance of a digital marketing campaign. Site Traffic.

Digital PR 88

Digital PR Measurement How To Tools 88

Cision

MARCH 18, 2016

You’ll never find out if you aren’t measuring your social ROI. Here are three reasons why your brand should be measuring it: 1. You need to set measurable goals, and then determine the best ways to track those goals. Measuring social ROI isn’t just a one-time action. Want more tips on measuring your social ROI?

Measurement 120

Measurement Meeting Social Media Analytics 120

PRSay

JANUARY 9, 2018

The gig economy presents an opportunity for companies to bring in talent and modernize models to work more efficiently. Measure and win: We’re under more pressure to prove PR’s value through measurement. This will only intensify in 2018; I predict that whoever masters measurement, wins.

Measurement 125

Measurement Creativity Analytics Groups 125

HMA Public Relations

JUNE 6, 2023

Success for your client could range from the cover story of a magazine to a popular social media post. Rayna Burgett covers the benefits of PR plans and breaks down how to evaluate success for a client in this blog post.

Measurement 71

Measurement Social Media Blogging Media 71

Stern + Associates

DECEMBER 1, 2022

Developing a Measurable Approach to Collaboration. Hardly a “soft” topic, it can and should be measurable,” Dr. Gardner emphasizes. “As The post Collaborate Better: Measurable KPI’s that Benefit the Bottom Line appeared first on Stern Strategy Group. Achieving Greater Margins and Loyalty with Collaboration.

Measurement 62

Measurement Automotive Employee Financial 62

Flack's Revenge

JUNE 22, 2015

PR measurement has evolved, with the addition of solutions such as SeeDepth and AirPR. Yet there is one thing that is impossible to measure – and is ignored at our own peril. Yet there is one thing that is impossible to measure – and is ignored at our own peril. You can’t measure this kind of impression.

Measurement 120

Measurement Pitching Internal International 120

Solo PR Pro

MAY 14, 2019

Measuring results begins with the discovery process where you identify the problems they are trying to solve and agree on how you will track the solutions you propose. What you measure and report on will vary depending on the client, but there are guidelines that will apply to all. This is a key element of PR measurement.

Measurement 52

Measurement Analytics Google Guidelines 52

PRSay

DECEMBER 20, 2023

no measurable objectives or budget figures). Objectives should be SMART (specific, measurable, attainable, relevant and time-bound). I still remember my APR panel presentation in front of three Accredited practitioners. He presently serves as ethics chair for PRSA’s North Carolina Chapter.

Publicity 177

Publicity Case Study Ethics Study 177

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. Here, you can meet senior level marketing professionals who are tackling the challenges present in delivering ROI. PR Week Measurement Conference – UK. Dates: Feb 25 – 26, 2020. PRWeek Awards.

Conference 329

Conference Marketing Case Study Measurement 329

PRSay

JANUARY 29, 2018

We are in an age with exogenous challenges, such as social and political complexity, forceful and rapid shifts in the dynamics of business and economics, technological and media disruption, and financial constraints.

Survey 134

Survey Ethics Leadership Financial 134

Shift Communications

NOVEMBER 17, 2014

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. If you don’t already have measurement tools and dashboards in place, these questions commonly asked by clients and brand management alike can be a good indicator that it’s well past time to get started.

Measurement 140

Measurement Tools Analytics Data 140

Cision

SEPTEMBER 10, 2015

Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerging trends are present but not yet widespread and are just now becoming important. Right now, the biggest focus is on writing and presenting content for mobile consumption.

Trends 120

Trends Mobile Web System 120

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

Its focus on real-time conversations and sharing presents an opportunity to showcase industry expertise through engaging content. Still, Threads offers communications professionals a fresh opportunity to interact and reach new users who were otherwise not present or felt disenfranchised from other social media platforms.

B2B 170

B2B How To Instagram Reddit 170

PRSay

MAY 9, 2019

In a Muck Rack survey of 800 communicators, ranging from boutique agency coordinators to chief communications officers at global brands, 72 percent said that the top challenge they face is “measuring business impact,” with the second most prominent challenge (at 65 percent) overcoming the “lack of quantifiable measurement.”

Survey 67

Survey Measurement Communications Advertising 67

Prowly

DECEMBER 15, 2021

You spent hours discovering the client’s PR needs, presenting your agency’s benefits, talking the client though their concerns, and sharing your agency’s measurable value to their overall PR & marketing strategy. Signing on a new client is the result of significant work. But once they’ve signed (success!), Now […].

How To 193

How To Measurement Strategy Marketing 193

Onclusive

APRIL 27, 2020

Metrics such as Power of Voice , Reader Engagement, Brand Impact and PR Attribution are not just useful for PR teams alone to measure their own effectiveness, influence communications strategy and quantify impact to executives. . Clarissa Horowitz. VP of Marketing, BitGo.

Data-Driven PR 286

Data-Driven PR Measurement Data Report 286

Agility PR Solutions

JULY 8, 2019

The research from integrated B2B and healthcare agency PAN Communications is presented in the firm’s sixth annual Content Fitness Report, which continues to […]. The post Content fitness—nearly 70% of marketers lack confidence in content measurement appeared first on Agility PR Solutions.

Measurement 70

Measurement Healthcare Marketing B2B 70

Onclusive

OCTOBER 19, 2021

Using a robust media monitoring and measurement solution can help you extract a lot of the data and insights that you need, such as the current industry trends, what has worked or not worked well for your audience, and what the competitors are doing. Step 5: Write the business case. Sara Eberle. If so, we’ve got you covered.

How To 396

How To Measurement Data Writing 396

PR 20/20

APRIL 29, 2023

Measuring the effectiveness of a content strategy requires defining goals and key performance indicators (KPIs) that align with your organization’s objectives. Social reach : Measure the reach and engagement of your content on social media platforms. How Do I Know if My Association’s Content Strategy is Effective? We’re here to help.

Tools 70

Tools Measurement Strategy Analytics 70

Cision

MAY 11, 2015

While the setup and maintenance is more involved than the initial set-up of Google Analytics, Google Tag Manager has the power and versatility to measure your PR activity with a lot more detail. Using out-of-date measurement techniques? Get tips for replacing AVE with modern PR measurement tactics in our free tip sheet!

Measurement 120

Measurement Tools Analytics Google 120

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. The same can be done for measuring internal communications’ effectiveness. Results are what matter.

Internal 188

Internal International Data Communications 188

Remote PR Jobs

AUGUST 31, 2022

It’s often nuanced, layered with soft skills, and doesn’t always have the most linear measurement to track progress. Presenting strong narratives often wields the power to create a strong customer base, as the audience feels a sense of relatability and connection to the brand.

Publicity 208

Publicity How To Storytelling Construction 208

The Resolution Blog

DECEMBER 13, 2017

Not only that you can generate amazing visual charts for presentations too — another bonus with the C-Suite. Steph is an independent freelance measurement consultant and she has been using excel for data analysis in PR for years. Check out Steph Bridgeman’s blog post on analysing PR data in excel. Happy new year indeed.

Measurement 120

Measurement Data Analytics Tools 120

Onclusive

DECEMBER 28, 2021

How do you use data and measurement to inform and shape your earned media strategy? Using data and measurement for earned media strategy is a topic we’re always interested in exploring. How do you currently get executive buy-in for investment in PR and communications?

Industry 221

Industry Crisis Management Measurement Data 221

Landis PR

APRIL 8, 2024

Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app.

Company 59

Company Report Government Local 59

HMA Public Relations

JUNE 28, 2017

Sara "attended" a virtual summit recently called "Measurement Demystified." Three presenters talked about how to get the most out of social analytics. The post Measurement Demystified Recap appeared first on HMA Public Relations. Click below for more].

Measurement 40

Measurement Analytics Publicity How To 40

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 243

Media Analysis Measurement Advertising 243