5W PR

MARCH 29, 2023

Companies should take these differences into account when marketing products and services. It also includes pharmaceutical and medical device businesses. Marketing Strategies for Health Brands Companies in the health sector must focus on earning trust and credibility with patients.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

ISEBOX

OCTOBER 26, 2016

And the flow of information from pharmaceutical enterprises is streaming at speeds never before seen. Round 1- Mobile Responsive: We never know where, or how our audience is going to receive our pharmaceutical campaign content. And more frequently, it’s viewed on mobile devices. Providing a mobile responsive experience is critical.

Pharmaceuticals 70

Pharmaceuticals Enterprise Mobile Analytics 70

PRSay

FEBRUARY 25, 2022

Communicators can’t do their jobs if they don’t reflect their clients, the markets they seek to serve and the communities in which they operate, said panelist Sheryl Battles, vice president of global diversity, inclusion and engagement for Pitney Bowes in Stamford, Conn. Still, it takes work to find the right hires.

Pharmaceuticals 130

Pharmaceuticals Groups Storytelling Education 130

ISEBOX

NOVEMBER 9, 2016

There aren’t many pharmaceutical PR executives who would accuse the FDA of having a sense of humor. But one look at the agency’s Guidance document on correcting misinformation posted on independent, third-party resources, and you really have to wonder. The agency isn’t just trying to make life difficult for pharmaceutical PR teams.

Pharmaceuticals 70

Pharmaceuticals Healthcare Conference Social Media 70

ISEBOX

OCTOBER 13, 2016

We’ve already talked about how pharmaceutical communications must equally balance risks and benefits in order to avoid being false or misleading. While it’s taking the FDA awhile to issue regulations on healthcare PR and marketing efforts online, the Agency did release lengthy Guidance on compliance in January 2014.

Pharmaceuticals 70

Pharmaceuticals Healthcare Social Media Analysis 70

ISEBOX

DECEMBER 14, 2016

It’s not every day the FDA issues a statement that amounts to pretty good news for pharmaceuticals communications teams. But that’s just what the agency did with its recent on “ General Wellness: Policy for Low Risk Devices. ” The question may come down to how the app is marketed and to whom. Read Time: 2 minutes.

Mobile 70

Mobile Pharmaceuticals Healthcare Product Launch 70

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

PRSay

OCTOBER 11, 2019

After meeting a decade ago at an agency where we ranged in seniority (or lack thereof) from assistant account executive to vice president, we reconnected and now gather regularly to talk shop. There are always main clients if you’re on the agency side of the business, and oftentimes, marketing colleagues if you’re in-house.

Measurement 135

Measurement Pharmaceuticals Nonprofit Leadership 135

Prohibition

NOVEMBER 17, 2022

Most notably, a fake Eli Lilly (pharmaceutical giant) account with the grey tick tweeted that ‘insulin is free now’ – instantly dropping their stock prices by 11.4%! This was intended to signify that the accounts were authentic, when in fact they were parody accounts. Get in contact today to find out how we could help you.

Instagram 62

Instagram Social Media Twitter Pharmaceuticals 62

ISEBOX

JANUARY 5, 2017

Reality TV star Kim Kardashian had partnered with the company to promote its morning sickness drug Diclegis, but didn’t follow agency regulations on properly balancing risks and benefits when posting her experience with the medication on Twitter. Duchesnay responded by following the FDA letter’s action items immediately.

Social Media 70

Social Media Pharmaceuticals Strategy Instagram 70

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Some observations we noted: Marketing and PR aren’t making significant use of the new character limits. Vice President, Marketing Technology. Marketing and advertising. Pharmaceutical companies.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? 1) What are the top challenges facing law firm marketers today?

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. A good public relations agency can make you stand out amongst others in your industry and be seen as the go-to business or expert in a particular field or niche. You might ask yourself what this industry could possibly do with a PR agency but look around.

Industry 52

Industry Real Estate Healthcare Tourism 52

Cision

DECEMBER 30, 2015

Since 23 state laws contradict the federal law (which labels marijuana a Schedule I drug), pharma brands may be reluctant to invest in medical marijuana because the move could rankle the federal and state agencies that police the industry. Pharmaceuticals are subject to significant oversight by the FDA. Emphasize quality testing.

Chemicals 120

Chemicals Pharmaceuticals Analysis Local 120

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. A good public relations agency can make you stand out amongst others in your industry and be seen as the go-to business or expert in a particular field or niche. You might ask yourself what this industry could possibly do with a PR agency but look around.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. A good public relations agency can make you stand out amongst others in your industry and be seen as the go-to business or expert in a particular field or niche. You might ask yourself what this industry could possibly do with a PR agency but look around.

Industry 52

Industry Real Estate Healthcare Tourism 52

Ethical Voices

JULY 24, 2023

Big global agencies provide amazing opportunities to travel, see the world, and work on everything from Super Bowl ad clients to the G8 summit. But one of the challenges is in Washington working for foreign governments and deciding whether that’s something that you want to do as an individual and as an agency. Let me pivot a bit.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Cision

MAY 5, 2016

You’ve worked with some of the world’s largest pharmaceutical companies. The convergence of marketing, communication, PR and policy continues to have more of a collaborative voice in the overall audience-touch mix is the goal. PR people, advertisers and marketers all talk about market disruption. What do you do the same?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

ISEBOX

JANUARY 26, 2017

They do awful things to organizations across every industry, not just pharmaceutical companies. Read Time: 2 minutes. Hackers are nasty. Infecting your technology with ransomware is among the foulest things a hacker can do.

Pharmaceuticals 70

Pharmaceuticals Healthcare Enterprise Policies 70

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. Launched in June 2014, “Not Sorry” from agency Grey in New York asks: Why are women always apologizing?

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

PR Conversations

DECEMBER 11, 2014

Zikmund and Babin (see, Essentials of Marketing Research ) warn against such pseudo-research, advising the practitioner to, “Walk away from the project if it appears that management strongly desires a predetermined opinion.” ” Making the case for a helping hand for public relations research.

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108

ISEBOX

OCTOBER 26, 2016

And this is truly a scary story for marketing pros trying to get a grasp on global compliance issues related to pharmaceutical communications: You’re about to meet the FDA’s not-quite-mirror-image twin, the European Medicines Agency (EMA). If granted, the centralized marketing authorization is valid in all EU member states. .

Pharmaceuticals 70

Pharmaceuticals Meeting Agency Healthcare 70

Cision

OCTOBER 8, 2015

Drug Enforcement Agency as a Schedule I narcotic — an illegal drug with “no currently accepted medical use and a high potential for abuse.” Developing different personas can help guide the communications and marketing messaging more effectively. Yet, marijuana is still classified by the U.S. Research and testing in the U.S.

Company 120

Company Newspapers Transportation Measurement 120

MaccaPR

SEPTEMBER 16, 2014

Every once in a great while, a client will ask our Minneapolis PR agency to "spin" some topic for his or her company. The trend continued well into our own times, when, in 1991, a Hill & Knowlton agency executive notoriously reminded staff that, "We’d represent Satan if he paid." Souce: IMDb ). Source: PRNewser ).

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

ISEBOX

MAY 6, 2016

But the victor in this match soon becomes apparent when you take a deeper dive into ISEBOX’s enhanced tools for pharmaceutical and life sciences PR. With the click of a button, it can hide your microsite from search engines and turn off social sharing – often critical features for pharmaceutical campaigns. .

Tools 70

Tools Pharmaceuticals Communications Mobile 70

ISEBOX

MAY 6, 2016

But the victor in this match soon becomes apparent when you take a deeper dive into ISEBOX’s enhanced tools for pharmaceutical and life sciences PR. With the click of a button, it can hide your microsite from search engines and turn off social sharing – often critical features for pharmaceutical campaigns. .

Tools 70

Tools Pharmaceuticals Communications Mobile 70