PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

Measurement 145

Measurement Pharmaceuticals Nonprofit Leadership 145

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Some observations we noted: Marketing and PR aren’t making significant use of the new character limits. Vice President, Marketing Technology. Marketing and advertising. Pharmaceutical companies.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? 1) What are the top challenges facing law firm marketers today?

Marketing 62

Marketing SEO Pharmaceuticals Google 62

ISEBOX

JANUARY 26, 2017

They do awful things to organizations across every industry, not just pharmaceutical companies. Read Time: 2 minutes. Hackers are nasty. Infecting your technology with ransomware is among the foulest things a hacker can do. What does all this mean for manufacturers of medical devices?

Pharmaceuticals 70

Pharmaceuticals Healthcare Enterprise Policies 70

Cision

MAY 5, 2016

You’ve worked with some of the world’s largest pharmaceutical companies. The convergence of marketing, communication, PR and policy continues to have more of a collaborative voice in the overall audience-touch mix is the goal. PR people, advertisers and marketers all talk about market disruption. What do you do the same?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120