Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Executive Thought Leadership. Managing PR Agencies. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

JULY 9, 2021

In today’s PR agency world, with its seemingly endless permutations of team structures and hierarchies, there are several scenarios in which younger workers might help guide their more experienced counterparts. Input for agency pitches or campaign planning is another area where younger professionals can shine.

Nonprofit 218

Nonprofit Employee Internal International 218

PRSay

JUNE 16, 2023

Generative artificial intelligence, such as ChatGPT or Google’s Bard chatbot, can generate text, images and other content derived from the data on which the AI software is trained. Many PR agencies and departments are already using generative-AI tools to improve their efficiency and productivity. Connect with him on LinkedIn.

Technology 146

Technology Crisis Management Social Media Training 146

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Hunter.io .

Tools 232

Tools Radio Trends Pitching 232

Tribe Builder Media

OCTOBER 10, 2019

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re back at it!

Agency 40

Agency Consumer Media Software 40

Tribe Builder Media

OCTOBER 10, 2019

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re back at it!

Agency 40

Agency Consumer Media Software 40

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Individual recognition for thought leadership is also an excellent way to build visibility for executives looking for a higher profile. Who should I enter?

B2B 295

B2B Industry Company Case Study 295

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Dates: March 19, 2020. Location: New York, NY. Location: Austin, TX.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 123

Case Study Study Company B2B 123

Sword and the Script

JUNE 2, 2015

He seemed willing to give us a go (where the CMO playbook usually involves switching agencies after the second down), and there’s no doubt we were enthusiastic about it, but there was one big problem: a lack of everything. 6 Tips for Getting the Most out of your PR Agency. Treat your PR Agency as an extension of your team.

Agency 60

Agency Construction Leadership Corporate 60

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. The small B2B software provider Basecamp set out to be different from the moment is began in 1999. Aspirational or emotional?

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

MAY 2, 2023

For example, typing in “thought leadership topics in the retail sector” will produce a host of new ideas that can be used for byline pieces along with pitch angles. Create short social posts Generating social media content can sometimes be more difficult than it seems, especially if there is minimal news a client or agency can share.

Retail 156

Retail Video Pitching Technology 156

Sword and the Script

JUNE 7, 2022

There’s another factor at play here too – and that’s the track record of M&A in PR software. It’s worth noting, that several prominent PR software providers white label TVEyes in their own solutions. Is this the start of a new business model for PR agencies and consultants? It’s possible that Onclusive did too at one time.

Software 85

Software Internal International Pitching 85

ImPRessions - Crenshaw Communications

OCTOBER 5, 2018

There are far too many tired, empty words used in news announcements and other content prepared by PR agencies or their clients. When it comes to business software, customers may expect to hear about “end-to-end solutions” or a “suite of scaleable offerings.” Building buzz without the buzzwords: ban these terms.

Real Estate 225

Real Estate Software Leadership Advertising 225

ImPRessions - Crenshaw Communications

MAY 15, 2017

Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. We’d like to make the case for agency work for any aspiring PR strategist. PR Agencies Offer Breadth of Experience.

Skype 147

Skype Agency Meeting Software 147

Sword and the Script

AUGUST 17, 2021

The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”. Among agencies, “92% of agencies say that client expectations of creativity have risen since the onset of the pandemic.”. Nearly 70% of respondents said creativity is a higher priority in the era of Covid.

Creativity 96

Creativity Study Ethics Publicity 96

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

A study by event success software provider Bizzabo indicates that 62% of senior marketers plan on investing more in live events in 2019. Agencies that do a lot of tech PR have executed plenty of research, so they generally have a lot of data lying around ready to be collated or reinterpreted. Get experiential. Dig into your data bank.

Video 160

Video Banking Data Software 160

Stephen Waddington

OCTOBER 13, 2020

Communication as a strategic management and leadership function Communication has been a critical management priority for organisations throughout the crisis. Agile management techniques, originating from the software development industry were used to manage teams.

Report 144

Report Communications Government Crisis 144

Flack's Revenge

APRIL 2, 2019

Sure, if you offer an app or software that can hitch a ride to another’s user base – more power to you. As I said in my post about PR myths , sure an agency can claim great relationships and maybe get you into a major media article. Not to dismiss growth hacks. PR-ing your way to rapid growth? And then what?

B2B 120

B2B Strategy Case Study Interviews 120

Sword and the Script

OCTOBER 1, 2020

Indeed, the pandemic has shown businesses, that with a little bit of leadership, it can do things it wasn’t sure it could do. >>> Can your agency bring big ideas and execute? CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19. Those are the 50th and 75 th quartile, respectively. Give our services a try.

Survey 100

Survey Trends Marketing Creativity 100

Critical Mention

APRIL 8, 2018

PRNews Online is on our same page: “I f your PR agency lacks an automated PR measurement solution, a good portion of your investment likely is spent on an account executive charging for countless hours of combing through media coverage and social channels. Remember, PR is a client-driven business—leadership is keenly aware of this fact.

Media 64

Media Software Leadership Customer Service 64

PRSay

OCTOBER 30, 2020

If you have the skills and are proficient in that adaptive software, you can work at home just like a sighted co-worker would. I don’t have to buy another software package. The technology that I use didn’t change between working in the office and working at home. I use JAWS , a screen reader for Microsoft Windows.

Software 182

Software Nonprofit Technology Education 182

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. What are some examples of technology vendors developing public relations software? This is reflective of a traditional view of public relations.

Interviews 99

Interviews Publicity Technology Social Media 99

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated.

Company 88

Company Strategy Publicity Advertising 88

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 72

Automotive Mobile Technology Trade Shows 72

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. These are tools that can make us better, not take our jobs.”

Communications 73

Communications Guidelines Technology Tools 73

ImPRessions - Crenshaw Communications

MARCH 17, 2017

It’s not enough to research the agency you’re applying to – that’s your baseline. For thought leadership campaigns, PR teams put together interesting content like blogs, white papers or bylined articles for clients on subjects as varied as clean energy and construction. Think you’re up to the challenge?

Training 159

Training Pitching Writing Video 159

Barokas

APRIL 16, 2019

In interviews, Hoffman explains that while this approach comes with some downsides – high capital burn, hiring issues and possible dilution of company culture – he believes it is the only way for startups to stay competitive in software development today. Either way, scaling, blitzscaling, (or not) can be hard on PR and marketing teams.

How To 102

How To Crisis Internal International 102

The Resolution Blog

MAY 24, 2017

Bright HR is a people management software company that enables HR managers and small business owners to effortlessly manage staff absence. We tracked Daily/weekly/monthly for hits whilst spotting opportunities for further PR thought leadership activities (speaking opps etc). By outsourcing we remove ay client concerns over this.

Measurement 136

Measurement B2B Google Financial 136

Sword and the Script

MARCH 1, 2022

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. Cision has cycled through most of its leadership team under the current equity holders. Are you kidding?

Software 119

Software Case Study Advertising Advertising 119

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

Some public relations agencies make these claims, and they’re often true. A PR program that focuses on thought leadership and executive visibility is often a very effective way to align an individual – and a brand – with a specific type of expertise. Yet it’s a tricky question. Educate Prospects.

Education 120

Education Leadership Viral Consumer 120

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend.

How To 182

How To Employee Survey Exercises 182

PRSay

DECEMBER 21, 2017

Edelsburg, chief operating officer of Muck Rack , a PR and communications-software company based in New York, is a third-generation PR professional. In the mid-1980s he originated the QuickStart district-leadership training concept that is now used by many PRSA Districts. Professional heritage. Marilyn earned her Accreditation in 1989.

Publicity 151

Publicity Radio Technology Sports 151

PRSay

AUGUST 31, 2021

That means scanning the headlines, turning on social-listening software to monitor mentions of our brand on social media, watching user comments and keeping tallies of customer phone calls and emails. She is now head of PR and social media at Bozell, a full-service strategic and creative marketing agency in Omaha, Neb.

Crisis 166

Crisis Crisis Communications Nonprofit Social Media 166

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Does a startup business always need to hire a PR agency ? I’m a Cuban fan, but like many PR agency owners, I disagree on this score. But there’s a whole lot more that goes into the typical startup-agency relationship, like research, strategy, and message development. What irksome problem does it solve?

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Bianchi Biz Blog

OCTOBER 28, 2021

CES2020 reported 6,517 verified media, while virtual CES2021 reported 5,535 verified media; a 15% decrease … which, again, is remarkable when you consider that while virtual events are better than nothing, there’s nothing like meeting newsmakers and sources in person and experiencing hardware and software in real life. Strong female voices.

Data 75

Data Automotive Transportation Mobile 75