Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. The publication cites Cision Chief Product & Technology Officer Jay Webster as saying: “Factmata’s unique expertise is helping brands and organizations identify risky narratives earlier and more reliably than a human can.

Software 78

Software Case Study Technology Tools 78

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Improved technology is on the wish list, as well. Using data & technology to support your business case.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. can show an inclusive and progressive environment through awards in the DEI and women in technology spaces. If you have a PR agency, definitely get them to do it!

B2B 295

B2B Industry Company Case Study 295

PRSay

JULY 9, 2021

In today’s PR agency world, with its seemingly endless permutations of team structures and hierarchies, there are several scenarios in which younger workers might help guide their more experienced counterparts. An example that immediately comes to mind involves technology. This is just the tip of the iceberg.

Nonprofit 218

Nonprofit Employee Internal International 218

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

MAY 2, 2023

Input text-to-video technology – artificial intelligence that creates videos automatically from written or typed text. Natural language processing technology enables dynamic and visually appealing videos that can capture the audience’s attention. Video content is often more engaging and memorable than text or images alone.

Retail 156

Retail Video Pitching Technology 156

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. And in B2B marketing it already does.

Interviews 106

Interviews Publicity Technology Social Media 106

Tribe Builder Media

OCTOBER 10, 2019

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re back at it!

Agency 40

Agency Consumer Media Software 40

Tribe Builder Media

OCTOBER 10, 2019

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re back at it!

Agency 40

Agency Consumer Media Software 40

Sword and the Script

JUNE 7, 2022

There’s another factor at play here too – and that’s the track record of M&A in PR software. It’s worth noting, that several prominent PR software providers white label TVEyes in their own solutions. Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues.

Software 85

Software Pitching Internal International 85

PRSay

OCTOBER 30, 2020

To mark National Disability Employment Awareness Month in October, Carver talked to PRsay about her work-from-home challenges during COVID-19 and how technology has evolved for blind and visually impaired people. How has the technology you use for work evolved? I don’t have to buy another software package. several times a week.

Software 183

Software Nonprofit Technology Education 183

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 132

Case Study Study Company B2B 132

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. Relatively speaking, [AI] is still very new.

Communications 74

Communications Guidelines Technology Tools 74

5W PR

JUNE 27, 2022

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated.

Company 88

Company Strategy Publicity Advertising 88

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. Aspirational or emotional?

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

OCTOBER 5, 2018

There are far too many tired, empty words used in news announcements and other content prepared by PR agencies or their clients. When it comes to business software, customers may expect to hear about “end-to-end solutions” or a “suite of scaleable offerings.” Building buzz without the buzzwords: ban these terms.

Real Estate 225

Real Estate Software Leadership Advertising 225

Sword and the Script

OCTOBER 1, 2020

Indeed, the pandemic has shown businesses, that with a little bit of leadership, it can do things it wasn’t sure it could do. While there’s always been a demand for marketers with marketing technology skills, the Coronavirus seems to have redoubled the emphasis. >>> Can your agency bring big ideas and execute?

Survey 101

Survey Trends Marketing Creativity 101

Bianchi Biz Blog

OCTOBER 28, 2021

The audited data from the virtual CES2021 show offered a number of data points that may be helpful to the automotive and mobility technology companies who plan to leverage PR at CES2022. For PR practitioners looking to place their female leaders in highly visible thought leadership positions, CES is one of the world’s largest stages.

Data 77

Data Automotive Transportation Mobile 77

Barokas

APRIL 16, 2019

Most entrepreneurs – especially in technology – don’t set out with a vision of building a low or slow growth business. There are countless technology companies that have grown slowly, or not reached the billion-dollar mark, but will still stick around for the long haul. They dream big – and aim high. Everyone wants to be a unicorn.

How To 102

How To Crisis Internal International 102

PRSay

DECEMBER 21, 2017

Edelsburg, chief operating officer of Muck Rack , a PR and communications-software company based in New York, is a third-generation PR professional. He interned at a company that builds technology applications for PR professionals, and enjoys showing colleagues how technology can help them accomplish their goals. “In

Publicity 151

Publicity Radio Technology Sports 151

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

MARCH 1, 2022

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. Here’s a roundup of other news and links from the world of PR technology. NOT an editorial placement.

Software 129

Software Case Study Advertising Advertising 129

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

SEPTEMBER 29, 2020

As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. Unpacking the Challenge: How to Help Marketers Understand & Apply AI.

Case Study 92

Case Study Study Brand Branding 92

Mindful Marketing

FEBRUARY 16, 2017

The group will discuss how PR pros can show tangible results for their efforts using meaningful data and helpful technologies. The panel will be monitored by John Federico , Co-Founder of Eventhero. This is sure to be a very informative, hands-on event. We hope to see you in Austin March 8! More details and a full schedule are here.

Meeting 50

Meeting How To Analytics Measurement 50

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Does a startup business always need to hire a PR agency ? I’m a Cuban fan, but like many PR agency owners, I disagree on this score. But there’s a whole lot more that goes into the typical startup-agency relationship, like research, strategy, and message development. Tell, don’t sell. Embrace competition.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. Vice President, Marketing Technology. Could HAROLD exist? Yes – and sooner than you think.

Employee 60

Employee Data-Driven PR Communications Software 60

Shift Communications

MAY 1, 2015

For marketers who don’t have massive budgets or huge website traffic, you may need to think outside the box for leveraging LinkedIn’s network without using their Marketing Solutions software. Vice President, Marketing Technology. For unpaid results, look to LinkedIn Groups. Christopher S.

LinkedIn 60

LinkedIn Marketing Advertising Advertising 60

Communications Conversations

DECEMBER 5, 2019

She’s spent time at the largest PR agency in Minneapolis (Weber Shandwick). We were nimble and maximized our resources by teaming up with amazing pro bono partners, like StoneArch, Software for Good and Intercross. You spent much of your 20s working in media and agency environments. She’s a former media member.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Sword and the Script

MAY 8, 2018

This latest survey polled 362 senior marketers and I’ve culled through the 95-page report to review the data from B2B product segment and the technology vertical, which are the markets I serve. In the technology vertical, budget growth is expected to grow even more – to 12.4% As a vertical, technology companies invest 9.7%

Survey 63

Survey B2B Marketing Mobile 63

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 200

Writing Communications Marketing B2B 200

Sword and the Script

AUGUST 21, 2018

Those experiences will be useful later, when you may earn a leadership position. The CMO points to her early experiences at PR agency as a foundation for her current leadership role in marketing. As I was doing that, the agency was rapidly growing, and they needed someone to do marketing for the agency.

Marketing 67

Marketing Data Interviews Agency 67

Sword and the Script

FEBRUARY 4, 2017

It’s far too easy to say that B2B technology is dull. Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves. If you focus solely on the film, you’ll be a couple minutes into the story before you realize there’s a virtualization software company behind it. Talk to Us!

Storytelling 60

Storytelling Creativity B2B Film 60

Shift Communications

JANUARY 22, 2016

Agile is a best practice for the software development industries. Skills such as Lean Six Sigma (LSS) and Agile might seem off target to digital marketing, and at one point they would have been, but Marketing Technology as an industry and profession is becoming more widely accepted and understood. Manager, Marketing Technology.

Marketing 60

Marketing How To Analytics Google 60

Shift Communications

JANUARY 22, 2016

Agile is a best practice for the software development industries. Skills such as Lean Six Sigma (LSS) and Agile might seem off target to digital marketing, and at one point they would have been, but Marketing Technology as an industry and profession is becoming more widely accepted and understood. Manager, Marketing Technology.

Marketing 60

Marketing How To Analytics Google 60

Sword and the Script

DECEMBER 30, 2017

The median salary at PR agencies rose to $90,000 from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000. The consumerization of IT was notable because if forced business software vendors to up their game. 6) Thought Leadership Actually Requires Thought and Leadership.

Blogging 74

Blogging B2B Content Marketing Trade Shows 74

Waxing UnLyrical

FEBRUARY 26, 2014

Disclosure: HCL is a client of my agency, Six Degrees PR. Recently HCL Technologies (NSE: HCLTECH), India’s fourth largest software services firm, started a global recruitment campaign on Twitter. The winner will also receive a US $75,000 prize and have access to an HCL leadership mentor in his or her particular field.

Interviews 91

Interviews Twitter Social Media Google 91