The Hoffman Agency

MARCH 21, 2024

New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming. This commitment builds trust and a positive reputation with both the public and policymakers.

Leadership 69

Leadership Biotechnology Policies Local 69

Ishmael's Corner

JANUARY 8, 2020

The Art Of Storytelling In Business Communications And Public Relations. 6) Thought Leadership versus Thought Followship The communications industry has wakened to.more. 6) Thought Leadership versus Thought Followship The communications industry has wakened to.more. Techniques For Effective Business Communications.

Storytelling 78

Storytelling Leadership Reputation Communications 78

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. But the impact of public relations is most relevant to those in that C-suite – or at least, it should be. The role of public relations may not be top of mind. Here are some key areas where public relations can make a difference.

Leadership 182

Leadership Reputation Internal International 182

PRSay

JANUARY 29, 2024

In an era that values authenticity, John Elsasser, editor-in-chief of Strategies & Tactics and host of the webinar series, asked: Should aspiring leaders embrace their real strengths, rather than try to embody every type of leadership quality? Top of the list: Write a manifesto about your leadership values.

Energy 122

Energy Leadership Meeting LinkedIn 122

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. They both are storytellers. The media marketplace is also changing.

Communications 190

Communications Sports Journalism Fashion 190

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Executive Thought Leadership. later as our roles evolve.

Training 370

Training Media Training Reputation Crisis Communications 370

Ishmael's Corner

AUGUST 6, 2017

The Art Of Storytelling In Business Communications And Public Relations. Every PR agency with a pulse touts its storytelling chops. The post Do PR People Get Storytelling? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 74

Storytelling Agency Communications Publicity 74

ImPRessions - Crenshaw Communications

JULY 28, 2023

Here are three main barriers to consider: A limited media universe There is a glaringly obvious shortage of traditional “sales-focused” reporters and publications for earned media. Adtech brands have publications like Adweek and AdAge, for example, but there is no equivalent Salesweek or SalesAge. and LinkedIn.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Training 397

Ishmael's Corner

NOVEMBER 8, 2017

The Art Of Storytelling In Business Communications And Public Relations. I speak at the Mumbrella Conference in Singapore tomorrow, charged with answering the question, “Does PR Get Storytelling?” Techniques For Effective Business Communications. Obviously, I have my views on the topic. What do they think?

Storytelling 114

Storytelling Conference Survey Communications 114

Ishmael's Corner

MARCH 29, 2017

The Art Of Storytelling In Business Communications And Public Relations. Communicators have picked up the thought leadership religion. The post Breaking Down the Failure of Thought Leadership appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Leadership 60

Leadership Storytelling Communications Publicity 60

Bianchi Biz Blog

JANUARY 7, 2021

After talking with Mark to learn more about Company B, its business and its goals, we recommended an ongoing PR program, which would meld storytelling, publicity, media relations and thought leadership, and would work in concert with, and amplify, the company’s growing in-house social and digital media and communications efforts.

Agency 96

Agency Automotive Company Mobile 96

Onclusive

FEBRUARY 11, 2021

At this point, I recommend that early startups initially hire a PR contractor who can develop a relationship with the business and manage the smaller amount of work that may not be financially viable for an agency. Understand How Different Publications Engage Different Audiences. Asses “Bad” Coverage and Handle Appropriately.

How To 221

How To Media Training Storytelling Financial 221

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

Ishmael's Corner

FEBRUARY 22, 2017

The Art Of Storytelling In Business Communications And Public Relations. Since we entered the European market in the late 1990s, the Agency’s experience had resembled a roller-coaster ride.more. Since we entered the European market in the late 1990s, the Agency’s experience had resembled a roller-coaster ride.more.

Leadership 60

Leadership Storytelling Communications Marketing 60

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. There’s no buy-in at the top . And they’re worth it.

SEO 178

SEO Storytelling Product Launch Measurement 178

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As Greg Beaubien is a frequent contributor to PRSA’s publications. Remaining authentic. Photo credit: Brian mcGowan.

Agency 91

Agency Crisis Communications Consumer 91

5W PR

JANUARY 3, 2024

Public relations in the beauty industry has always been dynamic, and it continues to evolve rapidly. Storytelling with purpose Craft narratives around a brand’s commitment to sustainability. The post Navigating the Evolving Beauty PR Landscape in 2024 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Product Launch 78

Product Launch Consumer Community Interviews 78

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Public Relations Society of America (PRSA) International Conference.

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. The post 10 Networking Events for PR Professionals appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Conference 78

Conference Nonprofit Education Healthcare 78

Ishmael's Corner

FEBRUARY 26, 2019

The Art Of Storytelling In Business Communications And Public Relations. The post How Does GDPR Impact PR Agencies? Media Relations Under The New European Data Protection Law appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Media Relations 63

Media Relations Data Agency Storytelling 63

Shift Communications

AUGUST 29, 2023

adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. The corporate leadership opportunity right now is big. The corporate leadership opportunity right now is big. The set of target publications is unique. Here is what our survey of 1,000 employed U.S.

Survey 60

Survey How To Storytelling Corporate 60

Shift Communications

SEPTEMBER 23, 2022

The executive leadership team has yet to signal their willingness to help bring the message to market in interesting ways. Having ‘the story’ is only half the battle — trying to espouse why the company alone is great is boring and will likely only garner attention from minimally impactful tier two trade publications. One hiccup.

Communications 78

Communications Leadership Energy Storytelling 78

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. How to Pick the Right B2B PR Agency For You.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Landis PR

AUGUST 22, 2022

Carl Sagan, the renowned cosmologist and science evangelist, used the above quote to illustrate the order of existence – but it can also easily be applied to public relations. As a strategic communications agency, we spend a lot of time working with clients to articulate the “why” of what they do. Photo courtesy of Pexels.

Strategy 98

Strategy Product Launch Storytelling Agency 98

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. 17 million views later, Momondo has a permanent piece of precise thought leadership and CSR.

Creativity 174

Creativity Small Business Storytelling Travel 174

Ishmael's Corner

MARCH 1, 2020

The Art Of Storytelling In Business Communications And Public Relations. The reality is most PR agencies aren’t.more. The post The Secret Sauce Behind Our Global Offering appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 118

Storytelling Course Agency Communications 118

Ishmael's Corner

AUGUST 28, 2018

The Art Of Storytelling In Business Communications And Public Relations. The Holmes Report recently shorted-listed our Asia Pacific team as Tech Agency of the Year in the region. As an agency that competes against companies 50+ times larger, this type of industry recognition is important.

Industry 127

Industry Storytelling Agency Report 127

Ishmael's Corner

MARCH 4, 2018

The Art Of Storytelling In Business Communications And Public Relations. The two agencies pen literally thousands of news releases for their clients each year, many addressing M&A. As a public service, I’ve addressed the news release distributed over Business Wire.more.

Storytelling 123

Storytelling Course Agency Communications 123

Sword and the Script

SEPTEMBER 8, 2020

Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales.

Survey 94

Survey Industry Leadership Study 94

5W PR

JULY 15, 2023

Use storytelling techniques to engage and connect with customers on an emotional level, ultimately building brand loyalty. Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy.

Corporate 78

Corporate Industry Communications Ethics 78

Stephen Waddington

NOVEMBER 27, 2020

He used the organisation’s 216-strong membership to share stories and intelligence with the public via the media. Patient care and privacy needed to be balanced with public health. It’s the start of a lovely relationship and an important piece of storytelling. COVID-19 has driven the adoption of technology.

Healthcare 131

Healthcare Privacy Print Community 131

Prohibition

OCTOBER 12, 2023

But despite the brewing industry’s historically male-dominated nature, more women are breaking barriers and assuming leadership roles. Social media is not just a tool for promoting new beer releases; it’s a platform for storytelling, engaging with customers, and showcasing the behind-the-scenes operations of a brewery.

Brand 71

Brand Branding Marketing Retail 71

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no. Embrace competition.

B2B 232

B2B Agency Energy Media Relations 232

Victorious PR

APRIL 4, 2023

Public relations helps companies in the crypto space build and maintain their brand image while keeping their investors and stakeholders informed about their latest developments. A top pr agency should be able to develop a comprehensive and effective plan that aligns with the client’s business objectives and goals.

Agency 52

Agency Storytelling Financial Groups 52

Ishmael's Corner

MAY 31, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post This Experiment Proves SEO Extends the Reach of a Corporate Blog appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Google used the Hummingbird.more.

SEO 152

SEO Corporate Blogging Storytelling 152