Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Relationship building takes time. This work is critical to building a strong brand with a consistent message.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. PRovoke sheds light on the latest and greatest PR campaigns, agency mergers, shifts in industry direction, and emerging trends. The best are succinct, informed, and tailored to deliver the freshest content.

Company 203

Company Trends Case Study Crisis Management 203

Sword and the Script

DECEMBER 1, 2020

There’s a recurring story in PR that goes like this: A long-time agency executive grows weary of expensive PR software that overpromises and underdelivers. >>> Can your agency bring big ideas and execute? Reporters get pitched – a lot. State of Tech Journalism | Muck Rack. “31% Give our services a try.

Pitching 86

Pitching Report Tools Software 86

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required.

Media Training 397

Media Training Crisis Communications Conference Training 397

Remote PR Jobs

SEPTEMBER 25, 2023

FuturePRoof Podcast The #FuturePRoof Podcast, now in its second series, is a conversation between agency owner and management consultant Sarah Hall and Stephen Waddington , the UK managing director at Metia Group, a marketing agency with offices across the globe. The Pitch Pitching is part of the day-to-day job for many communicators.

Pitching 100

Pitching Interviews Trends Journalism 100

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. The results present a stark contrast to the number of marketers that are using AI.

Survey 152

Survey Software B2B Pitching 152

Sword and the Script

APRIL 27, 2019

As I’m wont to do on the occasional Saturday, below is a roundup of three ideas, wrapped in insight and present them here for your perusal (you can click the graphics for higher resolution). 1) The top challenges in journalism. A deluge of pitches. “75% How does PR find influencers? Are influencers important to PR success?

Survey 96

Survey Journalism Study Pitching 96

PRSay

FEBRUARY 28, 2023

Know who you pitch. In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people. You might not go with whatever they’re pitching you,” she said, “but it might spark a bigger conversation about that story.” Understand newsworthiness.

Report 170

Report Local Media Pitching 170

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. Can your agency bring big ideas and execute? Talk to Us!

Journalism 65

Journalism Brand Branding Advertising 65

Stephen Waddington

JULY 3, 2022

The event was pitched as a reboot of internal and external communication for stakeholders. Communication warfare The conference opened with a powerful and emotional keynote by Dmytro Oltarzhevskyi, a professor at the Institute of Journalism, National Taras Shevchenko University of Kyiv. It’s an original perspective.

Communications 129

Communications Software Internal International 129

PRSay

FEBRUARY 15, 2018

On one hand, there’s a top agency exec with many mega-wins under his belt who can secure million dollar budgets for his campaigns. Get more media pitching knowledge from Michael here. Check out his Secrets of Media Relations Masters workshop or his Crafting the Perfect Pitch online course.

Media Relations 119

Media Relations Media Web Pitching 119

The Hoffman Agency

FEBRUARY 16, 2021

As with any new job, I have learned new skills and developed a better sense of self and meaning during my time at The Hoffman Agency. I’m lucky enough to be at an agency where growth opportunities are endless, and resources are everywhere. And with that, the agency has helped me to become a better storyteller.

Creativity 69

Creativity Storytelling Agency Journalism 69

Cision

JUNE 29, 2017

He has also led “media for media” communications for investigative journalism non-profits. I want Fenton to be the go-to agency for advocacy organizations, non-profits, foundations and sustainable brands. Send the extra couple of pitches. What opportunities does digital present for Fenton? Go to the party.

Public Affairs 0

Public Affairs Nonprofit Pitching Video 0

Bianchi Biz Blog

MARCH 6, 2023

In this role, much of my time is dedicated to video work, preparing scripts and presenting, though I perform myriad other tasks, from reviewing vehicles to writing news and feature stories. How long have you been in journalism and how did you get started? I have a bachelor’s degree in journalism with a minor in political science.

Meeting 79

Meeting Automotive Media YouTube 79

The Hoffman Agency

OCTOBER 11, 2022

While working as a communication consultant with a cloud-native SaaS product, I came across the internship program at The Hoffman Agency; I was looking forward to working in an agency environment. The pitch drafts, curation, personalization, updating media lists and blog drafting can take quite a bit of time, initially.

Internal 36

Internal International Agency Pitching 36

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

It covers everything from productivity and presentation tips to super practical nuts and bolts advice on email and correspondence. For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Wadds Inc.

JULY 3, 2022

The event was pitched as a reboot of internal and external communication for stakeholders. Communication warfare The conference opened with a powerful and emotional keynote by Dmytro Oltarzhevskyi, a Professor at the Institute of Journalism, National Taras Shevchenko University of Kyiv. It’s an original perspective.

Communications 59

Communications Software Internal International 59

Sword and the Script

SEPTEMBER 22, 2020

>>> Can your agency bring big ideas and execute? Sixty-six respondents wrote in answers, a sample of which is presented below (click image for higher resolution). But to slap the word embargo on a pitch or press release and send it out without first getting the reporter to agree is not an effective tactic.”

Media Relations 162

Media Relations Survey Media Report 162

The Hoffman Agency

AUGUST 10, 2021

It was in my second year of studying multimedia journalism and I had returned home from university campus following all my classes being moved online. There are many similarities between PR and journalism, such as the need for communication and writing skills. By Reanna Griffith, Intern.

Journalism 36

Journalism Internal International Agency 36

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services. Give our services a try.

Survey 98

Survey Industry Leadership Study 98

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Stu didn’t know much about PR, but had a vague understanding of media relations, having been on the receiving end of pitches during his time producing talk shows. Jeff, however, had different ideas.

Meeting 131

Meeting Radio Sports Telecommunications 131

The Hoffman Agency

SEPTEMBER 3, 2020

I have already picked up so much and am excited to continue learning and growing with the agency. The most memorable part was presenting a PR proposal to a potential new client with the team. I can’t believe how fast my internship has gone by — it feels like I just started yesterday! A glimpse at my work-from-home setup.

Storytelling 69

Storytelling Internal International Instagram 69

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Finding inspiration for ideation can be incredibly tricky. Prospecting.

Digital PR 161

Digital PR Tools Pitching Film 161

MaccaPR

APRIL 14, 2015

With thousands of new college grads hitting the pavement looking for work in public relations, we thought this month would be a good time to share what our Minneapolis PR and online marketing agency considers to be the most critical components of a persuasive resume. But the real world of agency PR is messy. You need to mediate.

Agency 48

Agency Real Estate Social Media Writing 48

Journalistics

SEPTEMBER 13, 2021

These quid pro quo arrangements are never in writing, and typically are communicated over lunch with a publisher or sales rep who, with a smile or a wink, assures the client or agency that, “I have no influence over editorial…but I’ll see what I can do.” Do you completely disagree and believe journalism ethics are alive and well today?

Advertising 52

Advertising Advertising Ethics Conference 52

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Learning what type of content to pitch is essential to getting your pitch covered.

Construction 62

Construction How To Media Google 62

Shift Communications

JANUARY 28, 2019

Don’t just think about top tier (New York Times, Wall Street Journal, etc.), What should you be pitching them exactly? Make yourself present and be an active member of your industry. How to Stay Top-of-Mind Post-Launch appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

How To 89

How To Case Study Conference Web 89

Landis PR

OCTOBER 25, 2021

Whether you’re an agency serving healthcare clients, an in-house team or a vendor to the industry, you’re understaffed. There’s never been a better time to present an organization as a collective of smart and thoughtful people. The rise of “good news journalism” presents another opportunity for media outreach.

Healthcare 98

Healthcare Communications Measurement Resources 98

Bianchi Biz Blog

SEPTEMBER 26, 2022

I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. We had phone call to discuss how to present our awards and the question was asked, if we live stream our awards ceremony, who can help?

Meeting 75

Meeting Automotive Media Journalism 75

5W PR

JUNE 26, 2020

Oftentimes, working in legal PR and then sending pitches and stories to journalists is a bit like trying to find the light switch in pitch-black darkness. Everyone already knows that journalism is an old trade. It’s always best to use plain English which can simply and clearly convey the story that’s being presented.

Pitching 88

Pitching Strategy Reputation Publicity 88

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

Often in PR, an agency employee transitions to an in-house job and, with that, the ability to hire a PR firm. ” A former colleague of mine made a smooth transition to print journalism years ago and has remained a great source for story pitches and interviews. Make all your contacts feel special.

Employee 120

Employee Print Meeting Financial 120

Landis PR

APRIL 25, 2022

As the one-year anniversary of the crash approached, we interviewed Luke, created a pitch package with b-roll, put together a media list that covered local media, Texas media and media that covered the crash and helped CNS develop a case study for their website. Not only the act of cooking but also the presentation of food.

Local 52

Local Case Study Nonprofit Healthcare 52

Mora Communications

MAY 15, 2017

On Thursday, May 25 th , Ann Convery, creator of Speak Your Business™, will be a featured panelist at the event How to Find and Retain New Customers , presented by American Marketing Association (AMA) Los Angeles. Ann’s system focuses on targeting the Lizard Brain, the part of the brain that makes decisions. ALL MARKETING CHANNELS.

How To 56

How To System B2C Training 56

Ethical Voices

AUGUST 1, 2022

I’ve been practicing public relations for 34 years now, both the agency and in-house side. That caused others to come knocking on the door, which is great for agency growth, but where the ethical conflict comes in is having the same person working on both pieces of business if their goals and objectives are the same.

Ethics 72

Ethics Agency Journalism Corporate 72

5W PR

FEBRUARY 4, 2019

It is also important to be more careful to who you are pitching to. However, credible outlets that adhere to ethical journalism standards are out there and can be trusted. He/she is knowledgeable and will present balanced coverage.”)”. Making sure the facts are straight and delivered to the public on time are key.

Consumer 68

Consumer Ethics Measurement Journalism 68

Ethical Voices

DECEMBER 18, 2023

We talk about being an agency for change makers. I’ve been an agency guy pretty much my entire professional life. Inkhouse is the fourth agency I’ve been at and I dare say my favorite one. What are some other things we can do beyond if the media pitches aren’t landing? We owe it to them.

Ethics 105

Ethics Data Training Agency 105