Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. This is reflective of a traditional view of public relations.

Interviews 99

Interviews Publicity Technology Social Media 99

The Proactive Report

NOVEMBER 3, 2022

While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both. Trained in both Fine Art and Graphic Design, he’s worked in large agencies and consulted for Inc 500 and Fortune 1000 clients. Connect with Mike on LinkedIn.

Digital PR 246

Digital PR Reputation Employee Energy 246

5W PR

MARCH 26, 2024

Explore industry magazines, make the company’s presence felt at relevant conferences, and put platforms like LinkedIn to good use to pinpoint the movers and shakers in the company’s market. Foster relationships with media outlets by offering them exclusive interviews, newsworthy press releases, and insightful industry commentary.

B2B 78

B2B Strategy Communications Case Study 78

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns. There’s MediaDailyNews , Digital News Daily , MAD (not the satire magazine!),

Advertising 322

Advertising Advertising Privacy Television 322

Ethical Voices

APRIL 22, 2024

So, in the fall of 2023, my business partner and I made some changes to our agency structure, and I acquired his half of the agency that we’ve been running together for 13 years. Before starting B2 Communications, I’ve always been in the agency world. She worked for a statewide magazine.

Report 90

Report How To Ethics Nonprofit 90

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes What technology PR agencies do is not rocket science. The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content.

Technology 100

Technology Publicity Pitching Trade Shows 100

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. The agency specializes in B2B financial services industries. Drew also owns and runs Agency Management Institute (AMI), which offers agency management training and consulting.

Interviews 50

Interviews Marketing Financial Insurance 50

Polaris

NOVEMBER 17, 2015

Initial interviews with their communications team revealed the Centre was up to some interesting things: • How researchers are making plants more tolerant to drought. • Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2

Agency 100

Agency Newspapers Interviews Radio 100

Konnect Agency

AUGUST 2, 2022

What is Thought Leadership and How Can a PR Agency Help. A PR agency can assist with crafting this valuable content, building relationships with key media in the industry space and more. This can include trade, business, consumer, and regional — whether it’s for a national newspaper or reputable business magazines.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Mark My Words

DECEMBER 3, 2020

After she launched her talent agency in 2016, Kate said: “I want people who can sing, dance and act. Kate Moss Agency is now worth around £1.7million and has pop star Rita Ora, 30, and Lila Grace — Kate’s 18-year-old daughter with Dazed magazine founder Jefferson Hack — on its books. She doesn’t often do interviews.

Banking 60

Banking Fashion Interviews Instagram 60

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. I also produce audio and video content for our online and multimedia channels. That works both ways. Any pet peeves with PR people?

Transportation 99

Transportation Meeting Newspapers Media 99

Konnect Agency

NOVEMBER 26, 2019

There are many things that are indicative of a strong public relations agency , but one of the telltale signs is the number of years they have kept their clients. Similar to having an employee for years, agencies strive to have clients for years, but what is the key to doing this? Never losing momentum. Lauren (Frances).

How To 80

How To Print Agency Social Media 80

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

For PR agencies, set realistic client expectations. This is where some targeted media training right before interviews is highly recommended. We like to see experts who have published guides to enjoying the eclipse safely such as this one from Sky & Telescope Magazine which was a total PR coup for this obscure pub.

Hotels 200

Hotels Local Interviews Viral 200

Stephen Waddington

AUGUST 14, 2018

It developed from my own need as a practitioner: a tool for my own PR agency, something that would allow me to create functional, up-to-date press releases, manage contacts, optimise media distribution and deliver better results each day. It’s how Prowly Magazine was born - our educational community.

Tools 112

Tools Education Film Local 112

PRSay

FEBRUARY 20, 2020

Just ask Reed Pence, host and producer of the award-winning national radio magazine Radio Health Journal. “An An embargo can be very helpful if I get the release early and have the opportunity to do interviews well in advance of the embargo date,” he said. Connect with Lisa on Twitter: @LisaArledge.

Radio 197

Radio Tools Journalism Interviews 197

PRSay

AUGUST 6, 2019

In interviewing Gen Zers, ages 13-22, nationwide for my book, “Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media,” I detail six degrees of Gen Z which reinforce the comment of the MTV chief marketer. They do not read newspapers and magazines or watch traditional television.

Television 158

Television Instagram Consumer Newspapers 158

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. National magazine cover story. Want more tips to help executives prepare for the next big interview? Now that’s a coverage report,” he would say. “Now

Print 120

Print Interviews Pitching Conference 120

PRSay

AUGUST 8, 2018

If the date for that TV interview you arranged weeks ago finally arrives just as a major earthquake strikes California, then your big moment might be rescheduled — or axed altogether. Agencies, corporate communicators and larger teams typically use these. Also, when pitching print magazines, consider the necessary lead time.

Pitching 135

Pitching Interviews Video Report 135

Deirdre Breakenridge

AUGUST 26, 2014

If it’s a sizeable business, you would be part of a large communications team that almost operates as an agency and the brands or service areas assigned to you are like your clients. If so, the agency route might be the best for you. And don’t neglect the old fashioned “information interview.” Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. There is an element of keeping a pulse on culture and identifying what’s next – while introducing your brand or your magazine editor’s voice into the media conversation in a meaningful way.

Fashion 120

Fashion Pitching Journalism Social Media 120

5W PR

DECEMBER 19, 2018

News…” Read the full interview below! I started my full-time career at a boutique agency in New Jersey. Scanning newspapers, magazines and online publications is still a thing! The post 5W Spotlight: Kelsey O’Connor appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Newspapers 68

Newspapers Survey Interviews Agency 68

Action PR

MAY 29, 2019

As a full-service agency, we get involved with all parts of the marketing mix. This week’s highlight is the release of issue two of Keepers’ Union magazine , the newest football publication that offers exclusive insight on all things in the world of goalkeeping. search for Keepers’ Union Magazine in the App Store or Google Play.

Banking 40

Banking Print Interviews Google 40

Prohibition

MAY 7, 2021

Retail giant Waitrose has decided to ban any magazines that feature a free plastic toy across their stores. Waitrose is now banning any magazines that come with a plastic toy. To announce that the Queen was saddened by the things discussed in the interview and that any comments about race would be talked about privately as a family.

Retail 62

Retail Interviews B2C Travel 62

PRSay

JULY 21, 2017

Our discipline has evolved in many ways since I entered the profession (such as the role social media plays in our world), but this mix of natural and acquired skill remains critical for anyone engineering a career in public relations — especially at the agency or corporate level. The work paid off. Keep your interests diverse.

Sports 122

Sports Agency Interviews Travel 122

ImPRessions - Crenshaw Communications

MAY 18, 2017

It may sound creepy to hear that PR agencies keep a “dossier” on key reporters, but it’s all about knowing the territory. Magazine story. In stories where journalists are interviewed about PR pet peeves, persistent follow-up is always highly ranked. Our timely pitch resulted in a great Inc.

Media 212

Media Pitching Report Interviews 212

5W PR

AUGUST 19, 2019

In times past, the goal of a publicist was to get their clients featured in media like newspapers, magazines, radio, and television. Digital PR agencies, then, now combine the best of traditional PR with a focus on emerging trends in content marketing and social media marketing- and more. What Does Digital PR Involve?

Digital PR 76

Digital PR Print Construction Television 76

5W PR

JUNE 22, 2018

One of the most important parts of any PR agency’s job is finding the right media coverage for their clients. Whether it’s a television slot or an interview in a magazine, the right PR placements are a critical part of building brand awareness for any business. Get on Social Media. Make the Most of Email.

Publicity 79

Publicity How To Television Agency 79

MaccaPR

APRIL 18, 2017

I was amused at how agencies were sending me press releases that were of no interest to me. What’s most intriguing for PR agencies might be the insights that Muck Rack can provide that are, shall we say, contrary to what you might expect. Q & A with the editor of Martha Stewart Living. Another great example is. clippings.me.

How To 121

How To YouTube Pitching LinkedIn 121

Shift Communications

MARCH 24, 2017

With his compelling story in mind, I sought every newspaper and broadcast outlet in the metro-NY region including fitness magazines like Runner’s World. Two Bronx-based outlets also published his story on their websites, including one in which I helped coordinate an interview. Kevin Mejia. Account Coordinator.

Pitching 110

Pitching Television Newspapers Financial 110

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. It’s frustrating when they take days to return a call regarding an interview with a client you are desperate to get a hold of.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Communications Conversations

DECEMBER 13, 2019

Ryan posted interviews with key PR leaders. He posted an agency list that up until just recently, I was still referencing. He posted agency and corporate PR news. Who would have thought we’d all miss legendary marketing reporter Bob Geiger, with his prickly coverage of the agency scene!)

Blogging 78

Blogging Agency Community Local 78

PR Insiders

APRIL 13, 2021

I often talk to people who know they need publicity and want professional help to get it but find hiring PR agencies to be a confusing and daunting task. Most PR firms specialize in print media (getting editorial coverage in newspapers and magazines, both online and offline), and many focus on social media. That’s understandable.

Radio 78

Radio How To Public Affairs Print 78

The Hoffman Agency

FEBRUARY 1, 2021

The client was desperate to get some exposure in it (for himself, I’d add — he was expecting an interview with the publication), but had little to no regard to the editorial integrity involved. Importantly, the PR agency and client work closer together on landing these pieces. I might even have some savings.

Publicity 36

Publicity How To Agency Pitching 36

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. The pitch has to tantalize and intrigue, telling just enough to whet the reporter’s appetite to learn more — ideally, through an interview. Print magazine? The “too creative” pitch.

Pitching 149

Pitching Sports Print Creativity 149

Mora Communications

OCTOBER 23, 2017

Too often people get stuck on the immediate gratification of landing a TV segment or magazine article and view that as the end game. If they’ve been covered in a radio or magazine interview, or on TV, many simply wait for sales to materialize right after the fact. Share links of interview, features and stories.

Marketing 40

Marketing Radio Interviews Newspapers 40

Critical Mention

NOVEMBER 9, 2018

This PR firm also provides invaluable tips on how to build your PR career and behind-the-scenes insights on what it takes to run an international agency. Publishing as many as three posts a week, Ketchum shares its knowledge from the perspective of an international, award-winning agency. Holmes Report. holmesreport. Entrepreneur.

Blogging 61

Blogging Resources Internal International 61

Ethical Voices

OCTOBER 24, 2022

She has spent her career in PR agencies with a penchant for crisis communications. I started my PR career interning at The McCray Agency in San Diego and ended up graduating early to start my PR career there. I then moved to another PR agency and ended up being a product of the Great Recession and was laid off.

Ethics 50

Ethics Interviews Advertising Advertising 50