ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. .

Leadership 295

Leadership Industry Conference Trade Shows 295

5W PR

JANUARY 29, 2024

Cosmoprof, the renowned beauty and cosmetics trade show, once again provided a front-row seat to the future of the beauty industry. The post 5W Unveils the Top Trends from Cosmoprof 2024 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Trade Shows Travel Mobile 78

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. .

Leadership 170

Leadership Industry Conference Trade Shows 170

Shift Communications

NOVEMBER 4, 2016

Maybe you’ve never worked at a PR agency. Or perhaps you started your career at an agency, moved client side, and are now considering a return to agency life. Either way, making a move to a top PR agency can have a tremendously positive impact on your career growth, but there are also a few things to consider.

Agency 60

Agency Healthcare Trade Shows Measurement 60

5W PR

FEBRUARY 22, 2023

There are both free and paid press release services that will distribute your press release to various news agencies. Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. You can find templates for creating press releases on the web.

Strategy 88

Strategy Product Launch Brand Branding 88

Burrelles Fresh Ideas

MARCH 5, 2024

Another recent report showed a full one-third (33%) of comms and PR pros said their overall media strategies rely on earned media the most — making it the highest PR priority over owned, paid and shared (in that order). This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever.

Media 99

Media Nonprofit Pitching Analytics 99

5W PR

NOVEMBER 16, 2020

It seems like just about every week another trade show, conference, or convention is canceled due to COVID-19. But here’s the rub… while brands can and should have active and engaging social media accounts, trends show that influencers tend to offer better results on these platforms.

Trade Shows 88

Trade Shows Conference System Social Media 88

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes What technology PR agencies do is not rocket science. The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content.

Technology 100

Technology Publicity Pitching Trade Shows 100

Flack's Revenge

FEBRUARY 20, 2018

When I finally landed in PR ( at the agency where I still work today), I learned I was good at this. One time I was at a dinner with the client team following a day a trade show. If that is all that you care about, perhaps a PR agency is not the right place. Does getting results from what some might call B.S.

Pitching 149

Pitching Trade Shows Software Engineering 149

5W PR

JULY 31, 2023

This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry. The post What to Expect at the North American International Toy Fair appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Internal 78

Internal International Retail Trade Shows 78

Bianchi Biz Blog

JUNE 29, 2023

This would be the perfect time to align with your PR and marketing agency partners that have significant experience with trade shows, especially with CES. When you have your answers, and your messaging and objectives have been defined, you can start creating your public relations, advertising and social media strategies.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends.

Trends 119

Trends Publicity Communications Marketing 119

The Hoffman Agency

JULY 18, 2023

An exciting part of being at The Hoffman Agency is that at any level — from junior to senior — you’ll have opportunities to attend trade shows and events, from the niche to the grand scale. Trade show events can be a truly fascinating experience. appeared first on The Hoffman Agency.

Trade Shows 36

Trade Shows Meeting LinkedIn Big Data 36

MaccaPR

FEBRUARY 7, 2022

With so many elements out of our control, how can brands still make an impact with media outlets and their target audiences at trade shows and other events? Based upon my time on the floor of CES (yes, that’s me behind a mask above), here’s three tips any brand can apply from this most recent trade show.

Conference 62

Conference Trade Shows Brand Branding 62

5W PR

JULY 13, 2023

Organized by the Specialty Food Association, the Fancy Food Show, is a highly anticipated trade show that brings together specialty food companies, buyers, and media outlets. The post The Top Trends We Saw at Fancy Foods Show 2023 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Trade Shows Nonprofit Consumer 78

MaccaPR

AUGUST 10, 2020

Mission-critical trade shows have ceased. We know of B2B marketers who had planned on attending 100+ trade shows this year, but thanks to COVID-19 that was put on hold. What’s your take on virtual trade show events? For more information on Chris Schermer’s Minneapolis agency, visit www.schermer.co

B2B 71

B2B Interviews Crisis Trade Shows 71

Bianchi Biz Blog

OCTOBER 9, 2023

I really enjoy attending all sorts of industry trade shows and conferences all over the country and even in other parts of the world. Finish this sentence: If I am not reporting, I am … Most likely reading children’s books to my 2-year-old daughter or catching a flight to the next trade show I’m covering.

Transportation 99

Transportation Meeting Newspapers Media 99

Flack's Revenge

JUNE 13, 2022

Now I was in NYC at an audio trade show and basking in all the gear. From there I moved on to roles with GE, IBM, several startups, to where I am today – at Fusion PR, a tech PR agency that I helped grow from its earliest days. So, I switched majors, transferred schools and pursued an EE degree at B.U.

Engineering 156

Engineering Trade Shows Local Interviews 156

5W PR

DECEMBER 18, 2019

There are both free and paid press release service that will distribute your press release to various news agencies. Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. You can find templates for creating press releases on the web.

Strategy 133

Strategy Marketing Trade Shows Video 133

5W PR

SEPTEMBER 27, 2017

You’re Participating in a Trade Show. This year 5W had the honor of representing Indie Beauty Expo , the largest trade show for independent beauty brands. The post 5 Ways PR Can Maximize Your Next Marketing Move appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. See our recap here.)

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. Photo by Foto Sushi on Unsplash. But when should the CEO of a major company serve as its public spokesperson? To launch a key product.

Leadership 271

Leadership Trade Shows Airlines Corporate 271

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. Attend industry events – trade shows, webinars, conferences, etc. – The Niche Knows: Five Key Benefits to Working with a B2B PR Agency. Can Your Company Afford a PR Agency?

Publicity 105

Publicity Automotive Transportation Trade Shows 105

Konnect Agency

AUGUST 2, 2022

What is Thought Leadership and How Can a PR Agency Help. A PR agency can assist with crafting this valuable content, building relationships with key media in the industry space and more. These expert interviews can include email/phone interviews, podcast interviews, and even speaking engagements through trade show events.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Solo PR Pro

OCTOBER 16, 2018

You might even unearth some new opportunities in the process, such as a new trade show, or new opportunities in the digital landscape. Some of the big holding companies are experiencing turmoil, brands are cutting down the number of agencies or bringing work in-house. It All Starts with a Plan.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. I also like to use any possible conference hashtags in a headline in advance of a show. Talk to Us!

Trade Shows 83

Trade Shows B2B Marketing Conference 83

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Flack's Revenge

NOVEMBER 12, 2019

Now I was in NYC at an audio trade show and basking in all the gear. From there I moved on to roles with GE, IBM, several startups, to where I am today – at Fusion PR, a tech PR agency that I helped grow from its earliest days. So, I switched majors, transferred schools and pursued an EE degree at B.U.

Engineering 149

Engineering Trade Shows Local Interviews 149

Sword and the Script

NOVEMBER 6, 2018

See these related posts: How B2B Marketing Can Get More out of Trade Shows. Looking for an agency partner that can both bring creative ideas and. In addition, the theme of the documentary can be seen woven into other marketing assets including, a report and webinar. How to Generate Media Referenceable B2B Customers with a Blog.

B2B 64

B2B Creativity Film Trade Shows 64

Shift Communications

FEBRUARY 17, 2015

Prepare for a marathon, not a sprint – We know how taxing trade shows can be in and of themselves, and the work leading up to them is nothing short of exhausting. Instead start thinking about your long-term communications strategy beyond HIMSS, and even beyond that next sizable trade show (ahem, ANI 2015 ). Don’t do it.

Healthcare 60

Healthcare Trade Shows How To Conference 60

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Does a startup business always need to hire a PR agency ? I’m a Cuban fan, but like many PR agency owners, I disagree on this score. But there’s a whole lot more that goes into the typical startup-agency relationship, like research, strategy, and message development. Prepare before you pitch.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Communications Conversations

DECEMBER 17, 2014

One thing I learned pretty quickly when I worked on the agency side is that when the client asks if you can do something, you say “yes” and figure it out later. That means a LOT of over-delivering–sometimes to the chagrin of our agency owner partners (and ourselves, as solo consultants!). To agency sites.

Corporate 148

Corporate Fashion Agency Travel 148

5W PR

APRIL 13, 2020

However, there’s always the possibility to buy reprints, which can be used as part of a press kit, at trade shows or even in customer mailings. Most of the time, after an article is published, it becomes copyrighted material to the publication that published it, which is why it’s important to follow their copyright rules.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. A theatrical product unveiling works best within a trade show that offers a captive audience of working journalists, like CES. In most cases there’s sufficient lead time to schedule each element carefully.

Product Launch 120

Product Launch Trade Shows Government Comparison 120

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. I think this video speaks for the impact it had on attendees. Aren’t all of those plausible? I think the answer is yes.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Sword and the Script

MARCH 27, 2018

How B2B Marketing Can Get More out of Trade Shows. It’s always been dirty little secret in PR (and editorial) that advertisers get better coverage in the trade publications. Last week I got a list of media registered to attend a popular trade show. Need a PR agency that can both bring ideas and execute on them?

Media Relations 74

Media Relations Media Trade Shows Journalism 74

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure.

Social Media 128

Social Media Agriculture Marketing Media 128

Konnect Agency

FEBRUARY 1, 2021

With in-person events, trade shows and conferences non-existent in 2020 Clubhouse has allowed humans to connect on a level that was no longer possible in a COVID world. Clubhouse is showing us a future where brands and individuals alike can become thought leaders and build an online network without the need of being face-to-face.

Marketing 52

Marketing Instagram Consumer Facebook 52