Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Media Training. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Social Media & Community Management.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top. For a real dash of schadenfreude, check out these examples of what not to do.

Media Relations 120

Media Relations Agency Media Training Training 120

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. We offer communication spokesperson training support.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Offleash

NOVEMBER 1, 2023

By Robin Bulanti and Julie Tangen Twenty years ago, Joanna Kulesa made her mark on Silicon Valley, launching a unique high tech PR agency model unbound by convention. Like this industry, our business is dynamic. We’ve weathered the ups and downs, the economic pressures and headwinds inherent to the tech industry.

Skype 122

Skype LinkedIn Media Training Agency 122

ImPRessions - Crenshaw Communications

JUNE 1, 2021

For any PR agency team , a major media interview for a company spokesperson is a solid win. At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . Plan for technical glitches in the virtual world.

Interviews 268

Interviews Media Construction Report 268

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. A PR agency is typically brought on to do more than secure media coverage. A client might not know that we had a full team discussion about media strategy or messaging, but if they weren’t part of it, they should. Go beyond tactics. Troubleshoot. Add value .

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. A PR agency is typically brought on to do more than secure media coverage. A client might not know that we had a full team discussion about media strategy or messaging, but if they weren’t part of it, they should. Go beyond tactics. Troubleshoot. Add value .

How To 156

How To Meeting Case Study Survey 156

Deirdre Breakenridge

MARCH 5, 2019

” A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. Martin Waxman, MCM, APR, leads digital and social media training and workshops, is a communications strategist and teaches digital strategy.

Communications 208

Communications Analytics Social Media Media Training 208

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? So when is the right time to hire a PR agency? There are a plethora of tools to make it easy until you reach the pivot point to needing a full blown agency. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Stuart Bruce

OCTOBER 6, 2016

Depressingly the need for more investment in training was also one of the main findings of last year’s report. I find it surprising that the most popular services clients buy from PR agencies are social influencer outreach (12%) and blogger outreach (9%), both of which are often better done by the in-house PR team.

Training 119

Training Digital PR Media Training Education 119

Deirdre Breakenridge

OCTOBER 8, 2018

Our special guest driving the discussion will be Martin Waxman, APR, who leads digital and social media training and workshops. He is also the co-founder of three PR agencies, president of a consultancy, Martin Waxman Communications , and has worked in the industry for 25+ years. You can learn more about Martin here.

Community 148

Community Big Data Media Resources 148

ImPRessions - Crenshaw Communications

MARCH 17, 2017

Public relations is a $13 billion industry employing 100,000 people in the US. It’s not enough to research the agency you’re applying to – that’s your baseline. Serious candidates research the industry, clients, client competitors and any other intel that will give them an edge.

Training 159

Training Pitching Writing Video 159

Prohibition

APRIL 12, 2023

Now responsible for the day-to-day management of all Diaverum’s social media channels, we will also upskill their team with specialist social media training and content creation best practices.

Healthcare 62

Healthcare Exercises Media Training Software 62

Reputation Us

JULY 26, 2019

Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. national, local, industry media) to ensure you’re the go-to company for relevant, timely information.

Publicity 60

Publicity Wikipedia Nonprofit Training 60

Victorious PR

FEBRUARY 16, 2023

You believe that you are the leader in your industry, and so does your PR representative, and they are determined to make sure that it is mirrored in that way to the public. In addition to telling your brand’s story, a PR team can help position your brand as a thought leader in your industry.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

You believe that you are the leader in your industry, and so does your PR representative, and they are determined to make sure that it is mirrored in that way to the public. In addition to telling your brand’s story, a PR team can help position your brand as a thought leader in your industry.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

You believe that you are the leader in your industry, and so does your PR representative, and they are determined to make sure that it is mirrored in that way to the public. In addition to telling your brand’s story, a PR team can help position your brand as a thought leader in your industry.

Brand 52

Brand Branding Publicity Training 52

PRSay

APRIL 2, 2020

But it’s the new reality as the journalism industry is sending reporters, producers, anchors and editors home to report on the COVID-19 pandemic in real-time. Who would have thought that TV newscasts would be produced from a kitchen table or living rooms transformed into makeshift studios for anchors to broadcast from inside their homes?

Skype 206

Skype How To Crisis Pitching 206

Landis PR

OCTOBER 25, 2021

The COVID-19 pandemic irrevocably changed the worldwide healthcare industry. Whether you’re an agency serving healthcare clients, an in-house team or a vendor to the industry, you’re understaffed. Media train and test new spokespersons. That was true in 500 B.C., and it’s a critical guiding principle today.

Healthcare 98

Healthcare Communications Measurement Resources 98

Communications Conversations

JANUARY 23, 2018

Last week, a friend seeking new opportunities sent me a note on LinkedIn: “Who are the top people to work for in the PR/comms industry in Minneapolis/St. From way back when he penned his now infamous letter telling us FH was a brand agency–not a PR agency. FH is no longer the small, under-rated agency it once was.

Social Media 141

Social Media Media Marketing Leadership 141

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

Communications Conversations

AUGUST 21, 2018

Let’s hear more from this PR Rock Star about her experience at Best Buy, how volunteering with MN PRSA has shaped her thinking, and how we can attract more diverse candidates to the PR industry. Before joining BBY, you worked at four separate PR agencies. How did that agency experience prepare you for your role in corporate PR?

Sports 113

Sports Retail Local Report 113

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer. Source: meowgifs.com.

Interviews 60

Interviews Media Training Training Trends 60

Konnect Agency

DECEMBER 1, 2019

If you want to learn more, ask our team about the media training services we provide. appeared first on Konnect Agency. This was just a tiny taste of what goes into prepping for an on-camera interview. That’s a wrap! Amanda Lencina. The post Lights!

Interviews 80

Interviews Media Training Print Brand 80

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. Is SEO hard? Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

Barokas

DECEMBER 5, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, make sure you ask these questions among your team to spur the development of a comprehensive and executable media relations program in the new year. It’s with these important elements in mind that we approach planning for our clients.

Strategy 78

Strategy Media Storytelling Pinterest 78

Cision

AUGUST 24, 2016

I contacted an agency and had a few productive conversations, but did not hear from them for months. Then, out of the blue, the agency principal called and said he had a friend on the board of directors of a company whose CEO had been “caught cooking the books.” What are the keys to maintaining a positive brand reputation?

Social Media 120

Social Media Reputation Crisis Media Training 120

Barokas

JANUARY 9, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, there are a handful of key questions to ask in building your media and communications strategy for 2019. A charismatic, media-darling mid-level exec is better than a guarded or overworked CEO any day. Keep her in the limelight.

Strategy 60

Strategy Media Pinterest Storytelling 60

Mora Communications

MAY 15, 2017

This unique event, which will be held at General Assembly in Santa Monica, California, will focus on how marketing professionals, agencies, and content creators can best attract and keep their clients and customers. . Elizabeth Primm: Industry Director, Twitter. Joining Ann on the panel will be: ► Anil Punyapu: SVP of Sales, Cvent.

How To 56

How To System B2C Training 56

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.

Agency 192

Agency Internal International Pitching 192

Norton's Notes

OCTOBER 13, 2014

In September, the PRCA launched a new report into digital trends in the PR industry. Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. The division of labour between in-house and agency is changing.

Digital PR 45

Digital PR Trends Training Media Training 45

PRSay

FEBRUARY 28, 2018

Another example: An agency pro was working with a transportation writer. Although this story had no bearing on her client, the PR pro used her network within the worldwide agency to quickly find three such people willing to talk to him. You know your industry — who would be qualified and effective on that topic?

Pitching 102

Pitching Transportation Report Travel 102

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

PRSay

NOVEMBER 12, 2020

We chatted about his ever-changing life with an 18-month-old son, the way his industry has responded to the pandemic and what has changed for better and for worse. Five months into the pandemic, I sat down to talk to New York Times staff reporter Anahad O’Connor. Connect with Lisa on Twitter: @LisaArledge. Photo credit: alex ruhl ].

Journalism 211

Journalism Report Interviews Meeting 211

Communications Conversations

APRIL 16, 2018

When I worked on the agency side. I realize that’s not “old”, but in the PR and digital industry, it sure as hell is. About 10 years ago now, I had a pretty good job with a local agency here in town. In fact, Minnesota AMA hosted a session on this exact topic last week. When I worked on the corporate side.

Groups 74

Groups Corporate Media Training Analytics 74

The Hoffman Agency

AUGUST 12, 2019

The latter effort, called New Voices , focuses on increasing the representation of female sources in online and on-air content as well as providing media training for top women executives. This effort aims to combat the “drop off” trend that is sometimes seen after their sixth or seventh year in the industry. .

Storytelling 28

Storytelling Trends Media Training Report 28

Waxing UnLyrical

JULY 3, 2013

Staffing agencies sell “solutions.” What industry the person specializes in… Really, nothing special at all! Instead, many entrepreneurs attempt to achieve pie-in-the-sky concepts that lack focus and force of a particular shape or personality that stands out in the mind of the prospect.

Marketing 100

Marketing SEO Writing Engineering 100