ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Public relations professionals are always seeking new ways to get their clients’ stories out – from pinning down the right message to crafting a perfectly tailored journalist pitch. Agencies and clients alike need to be monitoring current trends in the industry. Have an engaging pitch. Use strong language.

Pitching 140

Pitching B2B Infographics Study 140

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage. Linkability.

Survey 91

Survey How To Reddit Pitching 91

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously.

Tools 62

Tools SEO Analysis Google 62

Onclusive

MAY 10, 2018

As someone sitting squarely in the midst of these seismic shifts, which include the bubbling up of an entire marketing category called PRTech , I’ve had the great pleasure of speaking with many of the industry’s leading minds and picking their brains for best “tips and tricks” for upping your PR game.

Storytelling 230

Storytelling Technology Tools Infographics 230

Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. Thought leadership allows executives and others to play an upfront role in guiding the future of their industries. Thought leaders provide timely, relevant content in useful forms. The professionals will tell you to be patient.

Leadership 52

Leadership Infographics Resources Social Media 52

Sword and the Script

DECEMBER 22, 2020

PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. The deluge of PR pitches. Source: 10 PR Industry Studies ). Pitch proof points with claims.

Survey 178

Survey Marketing B2B Study 178

Cision

MAY 26, 2016

Alexa Miller, senior account executive at Flackable, recommends reaching out to industry influencers to establish credibility and get your brand noticed. In this interview, she discusses why financial brands are hesitant to embrace PR, how to improve your pitching strategy and how to best engage your audience.

Financial 168

Financial Infographics Pitching Consumer 168

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. Media love poll-results story pitches, especially when accompanied by visuals like infographics. Data to power PR storytelling. Social listening sets the stage.

Storytelling 149

Storytelling Data Survey Financial 149

ImPRessions - Crenshaw Communications

MARCH 10, 2017

For those in the public relations industry, success starts with visibility. ” It’s particularly important to stick to industry topics and issues when writing for a B2B audience. Think of your posts as potential bylined or op-ed pieces for your most influential industry trade publications. Write “vertically.”

Blogging 136

Blogging Writing Engineering Analytics 136

Buzzstream

FEBRUARY 9, 2024

Let’s break down exactly what a press release is, the different types of press releases, some industry best practices, and, most importantly, the anatomy of an effective press release. Data-driven press releases are a great way to establish your brand as an industry thought leader. What is a Press Release?

Examples 62

Examples Product Launch Data Report 62

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Why clients hire agencies, consultants and freelancers: an extra pair of hands. Read more: The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers.

B2B 118

B2B Marketing Survey Software 118

ImPRessions - Crenshaw Communications

MAY 6, 2016

MMX is a place for today’s marketers to come and learn about what’s new and exciting in the industry. We also send out a weekly newsletter to our audience of brands and agencies. What constitutes a great pitch for you? What kind of stories are you looking for? for example, MMS is huge for marketers) I want news that matters.

Infographics 120

Infographics Technology Pitching Education 120

Buzzstream

MAY 9, 2018

To provide some answers to these questions, we’ve analyzed campaigns across our customer base to show what the baseline response rates look like and to determine whether (and how) certain organizations are able to consistently outperform the industry. We then determine how exactly the content we are pitching will be of interest to them.

Data 120

Data SEO Groups Pitching 120

Sword and the Script

NOVEMBER 9, 2021

In my experience, that simply means putting press releases “on hold” at the last minute for “verification” which makes legitimate agencies look bad in front of clients. Lastly, we announced that Agility, our AI-driven SaaS industry platform for corporate communications professionals had been named Momentum leader in the $4.5

Software 94

Software Banking Technology Data 94

Communications Conversations

OCTOBER 16, 2017

For yet others, it’s as an agency owner and leader in the Twin Cities. But, from most accounts I’ve heard, Paul is one of a dwindling cadre of veteran agency leaders that is universally respected (people like Lynn Casey and Jorg Pierach also come to mind). Point being, many of us know Paul Maccabee.

Agency 113

Agency SEO Social Media Pinterest 113

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

Creativity 100

Creativity Pitching Writing Conference 100

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Critical Mention

JANUARY 15, 2019

To get a backlink, once you submit a pitch, publications review whether your content can supplement and/or augment their site. Before we get into how to build backlinks using images, let’s define some key themes: Backlink relevance : The best backlinks are those directly related to your industry on a credible 3rd-party site.

How To 60

How To SEO Mobile Google 60

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

MaccaPR

JANUARY 19, 2015

Our public relations industry is expected to grow in the low double digits over the next decade, according to U.S. However, breaking into an agency or in-house PR department directly from college is more difficult than ever. Gone are the days when entry-level PR job seekers would blindly pitch hundreds of reporters.

How To 48

How To Agency Writing Interviews 48

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. You’ll start to see how both industries connect with each other.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

PR 20/20

JANUARY 3, 2019

At our agency, we live by the 80/20 rule when it comes to content: spend 80% of your time on promotion and 20% on creation. s Brittni Kinney talked about content trends and what they’ll mean for our industry in 2019. This post features an infographic from Bubblegum Search on the evolution of SEO—starting in 1945.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Shift Communications

DECEMBER 27, 2016

TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. From drafting pitches to assessing campaign success – taking a data-driven approach to public relations has reshaped the communications industry. This includes the evolution of the traditional infographic. Casey Egan. Marketing Analyst .

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

The Hoffman Agency

DECEMBER 7, 2017

Following comprehensive internal briefings of the clients that I would support (including Nokia and NXP), I was soon developing media lists, pitching different media for attending a major event and making byline contributions. I found that one of the key takeaways of media pitching is whether you work in the U.S.

Pitching 28

Pitching Analysis Local Case Study 28

The Hoffman Agency

JULY 26, 2017

In reality, the success rates of our efforts don’t always match the regularity of our outreach — on a few occasions we’ve even found our pitches being passed over, or worse … ignored. Publications often keep an eye out for varying types of content, so tailoring our pitches to different media outlets will up our chances for scoring coverage.

Infographics 46

Infographics Pitching Newspapers Instagram 46

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Send More Multimedia in PR Pitches.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

FEBRUARY 24, 2015

of social media activities are conducted through outside agencies. As in the point above, I’d suspect the bulk of that, flows to agencies focused on social media advertising buys. When asked, “Which company across all industries sets the standard for excellence in marketing?” Moorman directed the research.

Mobile 60

Mobile Study Marketing Survey 60

Mindful Marketing

APRIL 18, 2016

But in today’s evolving industry landscape, PR pros are doing so much more than media outreach. PR pros can pitch some media, engage on social and write some pretty creative content, but at the end of the day you’ve got to give them some fodder to work with as well. Align your expectations with reality.

Analytics 50

Analytics Training Meeting Measurement 50

Journalistics

MARCH 2, 2013

Ideally, with agencies or larger organizations. You should be able to show examples of stories you pitched and placed, or campaigns you worked on and generated results for. The PR industry has changed dramatically in the 15 years since I graduated. You know how to shoot, edit and post video to platforms like YouTube, Vimeo, etc.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Contently - Strategy

DECEMBER 29, 2022

The sales team to use in upcoming sales efforts such as pitch meetings. If third-party agencies, media partners, agency creators, or public relations firms were involved, you can also send it their way. Execute a larger internal communications plan. What might this look like?

eBook 145

eBook Product Launch Software Internal 145

Frederik Vincx

DECEMBER 11, 2015

One of the big reasons that most agencies have not invested in reengineering their agency model is down to the money it has taken to do this (£500,000 by our last count) and also the lack of digital knowledge of most agency owners, who have grown up in a very traditional PR career. Most noteable is the Lean Startup Movement.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 18, 2018

That led to a gig with an agency and eventually out on her own with a consulting business. It’s harder as far as pitching the media. With 4-5 PR pros for every journalist and shrinking newsrooms, getting your pitch seen by a reporter can be very challenging. 1) What has changed the most about PR over the course of your career?

Publicity 62

Publicity Storytelling Pitching Nonprofit 62