ImPRessions - Crenshaw Communications

MAY 31, 2024

As a panelist mentioned, WPP CEO Mark Read was recently the target of a deepfake video scam that used AI to simulate his voice in an effort to get a potential partner agency to fund a new venture. First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines.

Trends 203

Trends How To Ethics Reputation 203

Wadds Inc.

NOVEMBER 11, 2023

AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. Here, large language models are trained on spreadsheets, reports or research papers and instructed to create summaries and review data from different perspectives.

Report 119

Report Publicity Training Policies 119

Ethical Voices

JULY 28, 2022

Aside from everything discussed at hearings in Washington, there were a number of interesting ethics articles over the past few weeks. It highlights reports of a UK PR agency offering secret payment to journalists for including clients in editorial coverage. When is talking about ethics advertising? –

Ethics 78

Ethics Media Internal International 78

Ethical Voices

AUGUST 1, 2022

Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. Can corporations really be ethical media enterprises? I’ve been practicing public relations for 34 years now, both the agency and in-house side. The death of truth and the need for regulation.

Ethics 72

Ethics Agency Journalism Corporate 72

Ethical Voices

SEPTEMBER 18, 2023

She discusses a number of important ethics issues, including: The ethical implications of blurred lines Influencer ethics and disclosure Ethics and AI Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted? They’re a real fan.

Ethics 52

Ethics Product Launch Corporate Consumer 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. Agency teams will increasingly unlock valuable and time-saving use cases for the tech. Those who work in PR and media have seen a whirlwind 2023.

Trends 333

Trends Industry Government Data 333

Barokas

JANUARY 9, 2020

In reading through various 2020 predictions for the PR and communications industry, one idea keeps jumping out at me: “ethics are becoming more important.”. Hasn’t ethics in communications always been vitally important? The post Ethics as a Prediction? Wait, what? Rewind that statement. Is this really a prediction?

Ethics 78

Ethics Storytelling Reputation Blogging 78

Ethical Voices

SEPTEMBER 26, 2022

Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. I started in radio as a reporter and made the jump to PR about 35 years ago. Oh goodness.

Healthcare 68

Healthcare Ethics Communications System 68

Steve Barrett on PR

MAY 10, 2019

From ethics to holding companies to culture, the benefits of midsize firms and much more.

Report 92

Report Agency Ethics Company 92

Ethical Voices

JUNE 12, 2023

I’ve brought that lens to the agency space and as a consultant. What is the most difficult ethical challenge you ever confronted? I have been on the client and agency side of the relationship. The easiest way out is one of the two paths that a lot of agencies take. They often want to sniff out the deeper story.

Ethics 70

Ethics Storytelling Communications Training 70

Wadds Inc.

MAY 26, 2024

The Infected Blood Inquiry Report exposes catastrophic communication failures during the contaminated blood crisis. The Infected Blood Inquiry Report , published this week, spotlights one of the gravest health crises in the history of the NHS. Ethical communication is paramount in healthcare. It’s a tough read.

Reputation 105

Reputation Healthcare Government Crisis 105

PRSay

JUNE 9, 2021

As Courthouse News Service reported , the Massachusetts case continues a trend of targeting not just drugmakers but also the marketing companies that help them promote their products. the French conglomerate that had $11 billion in revenue last year, is the first marketing agency to face a lawsuit in the opioid crisis. Custin said.

Crisis 167

Crisis Ethics Publicity Marketing 167

Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. This data in each case has been collected by a third-party research agency.

Publicity 167

Publicity Ethics Training Education 167

Sword and the Script

OCTOBER 3, 2023

The company believes its history of analyzing content will enable it to surface the best reporters for a story by analyzing data. Selecting reporters based on what they wrote, the company believes is, is a better approach to media list building than traditional databases. Content picks PR ethics. PR tech mentions Video makers.

Analysis 151

Analysis Tools Software SMB 151

Sword and the Script

AUGUST 17, 2021

The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”. Among agencies, “92% of agencies say that client expectations of creativity have risen since the onset of the pandemic.”. Six in 10 comms pros face ethical challenges.

Creativity 96

Creativity Study Ethics Publicity 96

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Some of the pressure we encounter in PR is preventable, however.

Publicity 334

Publicity How To Agency Product Launch 334

PRSay

FEBRUARY 7, 2024

Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news. I was a good writer, researcher and storyteller, and had been on the other side of both print and broadcast pitches, but I did not fully understand all the nuances of public relations prior to joining the agency.

Communications 193

Communications Sports Journalism Fashion 193

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. The report was published in February 2020 – pre-pandemic.

Media Relations 102

Media Relations Report Industry SEO 102

Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. I spent the last 30+ plus years, mostly in agency PR. I worked for multiple agencies over the years and eventually found my way back to New York. And I’m chair of the agency today. I learned the ethics challenge very early on in my career.

Ethics 52

Ethics Publicity Data Agency 52

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? The question came up after a recent report in The New York Times about Facebook’s handling of its PR problems over the past three years. But when the heat is on, it’s easy to blame the agency. So, was Definers ethical? Facebook was calling the shots.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

PRSay

JUNE 7, 2023

With every new technology, there’s concern that reporters will become obsolete. Reporters are experimenting with AI, whether as a “curiosity,” or to learn about misinformation and fake AI content. Digital media brands pioneered the “continuous news” model, and AI will surely support round-the clock reporting efforts.

Journalism 158

Journalism Public Affairs Ethics Technology 158

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

But in our line of work, we can risk public humiliation for even a trivial error if a cranky reporter decides to post about a bad pitch. Badly timed pitching means reporters might call you out in a snarky email, or worse – shame you on social media. This is the quickest way to sow distrust, alienate reporters and tank your campaign.

Pitching 240

Pitching How To Report Radio 240

Ethical Voices

DECEMBER 18, 2023

We talk about being an agency for change makers. I’ve been an agency guy pretty much my entire professional life. Inkhouse is the fourth agency I’ve been at and I dare say my favorite one. What is the most difficult ethical challenge you ever confronted? We have a responsibility to use data ethically.

Ethics 105

Ethics Data Training Agency 105

5W PR

FEBRUARY 22, 2024

However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries. Ethical considerations, transparency, and genuine brand value are crucial for brand messaging.

Consumer 78

Consumer Strategy Ethics Customer Service 78

Wadds Inc.

MAY 17, 2023

Adoption of AI in public relations is slow, hindered by skills and organisational investment A USC Annenberg and WE Communications report - Fascinated and Frightened: How are communications professionals viewing the ai opportunity ahead? It reported that 15% of public relations leaders use AI frequently or fairly frequently.

Publicity 141

Publicity Case Study Privacy Ethics 141

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Remote PR Jobs

SEPTEMBER 25, 2023

What this means for your blockchain company is: hiring a pro (in-house or an agency), budgeting enough money to support their PR plan, and orienting your expectations in terms of years not weeks. Public relations law can touch on copyright law, privacy law, and ethics. Make your message easy to understand.

Strategy 100

Strategy Privacy Ethics Resources 100

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. After all, this is the agency that pioneered an early form of fake news , punted when competitors took a stand on climate change , and is notorious for pursuing growth at any price.

Industry 217

Industry Reputation Groups Internal 217

5W PR

JANUARY 15, 2024

Government agencies, non-profits, and advocacy groups utilize communication strategies to garner public support for initiatives, educate the public on policy issues, and build momentum for social change. The post The Impact of Strategic Communications appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Communications 78

Communications Policies Product Launch Reputation 78

Ethical Voices

JANUARY 30, 2023

He shares several ethics insights, including: Your client is accused of price gauging, now what? How to keep truth at the forefront How to ethically deal with advocacy Tell us more about yourself and your career That column is a great opportunity to how I got to where I am.

Ethics 90

Ethics Journalism Radio Television 90

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By By the way, the WSJ reporter on that byline used to write for PRWeek). So, what does this in-housing trend mean for PR agencies?

Agency 97

Agency Trends Marketing Survey 97

Flack's Revenge

JANUARY 15, 2020

These are some of the same kinds of ethical challenges we have faced before in an updated format. But this is not just about ethics. And PR should be a good cog in the reporting supply chain. PR has always had to decide how far to push rhetoric, persuasion, and yes, hype. The problem is bigger than PR and even journalism.

Journalism 156

Journalism Ethics Customer Service Report 156

Flack's Revenge

AUGUST 6, 2019

It reported how agricultural giant Cargill fell out of favor with environmentalists: For years, the American agricultural giant Cargill has been on relatively good terms with environmental advocates, praised for agreeing to a landmark moratorium on buying soybeans grown on deforested land in the Amazon rain forest. From Hero to Zero.

Corporate 198

Corporate Brand Branding Agriculture 198

Sword and the Script

JANUARY 2, 2024

It’s also a clear way to demonstrate my work ethic and affinity for continuous learning. This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence.

Blogging 121

Blogging Software B2B Survey 121

Wadds Inc.

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. This data in each case has been collected by a third-party research agency.

Publicity 72

Publicity Ethics Training Education 72

5W PR

SEPTEMBER 4, 2023

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. What is sustainable fashion?

Fashion 78

Fashion Communications Brand Branding 78

Maxim Behar

JANUARY 28, 2024

The Bulgarian Association of PR Agencies accepted principles for the use of artificial intelligence in PR. Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. And the word reporter etymologically comes from the word report.

Radio 59

Radio Ethics How To Writing 59