PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

Maxim Behar

DECEMBER 20, 2022

Thank you so much for all your positive energy, leadership, and goodwill. Our industry continues to suffer from a lack of visible leadership. Many of the people running the world’s biggest agencies are almost invisible on the global stage. This is what I can see every time when I visit your great agency in Sofia.

Energy 52

Energy Groups Internal International 52

Communications Conversations

MAY 30, 2018

“I’m done with agency life. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field.

Apparel 106

Apparel Public Affairs Training Corporate 106

Ishmael's Corner

MAY 5, 2015

GM and global CEO since the Agency’s founding that we needed a fresh voice to lead the U.S. I was just as passionate and optimistic about the Agency. I was even more determined to put the Agency on a positive trajectory. But I needed to channel my energies in a different way. The gift of desperation. What the U.S.

Storytelling 60

Storytelling SEO Agency Leadership 60

Sword and the Script

JANUARY 10, 2017

I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. Don’t miss these posts: B2B Customers Want Thought Leadership. Success in corporate blogging is the same way and with modern web analytics and marketing automation, the business case is straightforward.

Survey 60

Survey Blogging Corporate Analytics 60

Communications Conversations

AUGUST 21, 2018

We, as a team, put a lot of focus and energy on the importance of building relationships with reporters, outlets and our stores. We all get out into the field on a regular basis to meet with our store leadership, identify great Blue Shirt spokespeople and meet with reporters. Before joining BBY, you worked at four separate PR agencies.

Sports 113

Sports Retail Local Report 113

Waxing UnLyrical

NOVEMBER 14, 2014

But if part of your “must” and marketing strategy is long-form content and thought leadership, then blogging is most likely going to fit in there somehow. Else it’s a colossal waste of time, energy and resources. This is true. But they are searching online for answers. And no one needs that, least of all you.

Blogging 99

Blogging Leadership LinkedIn Google 99

Sword and the Script

MAY 1, 2018

B2B Customers Want Thought Leadership. He said it takes time and energy to get a flywheel spinning, but once it’s spinning, it requires very little energy to maintain and opens up the opportunity for new gains. I’ve seen it a million times and in organizations of all sizes – startups, midmarket and the global corporations.

B2B 62

B2B Marketing Survey Study 62

PR 20/20

JUNE 25, 2019

One of the reasons for the shift toward more conscious capitalism is generational: as Millennials and Gen Zs come into prominent business, leadership, and purchasing roles, they demand equality, social justice, transparency, and social action. PR 20/20 = More Intelligent + More Human. And it’s not just the technology we’re excited about.

Marketing 52

Marketing Storytelling Technology Community 52

Katie Paine's Measurement Blog

MARCH 9, 2023

That narrowed the data set to 10, but produced the desired percentage and the agency was able to declare that one third of all coverage contained a key message. The only problem—of all the effort and energy put into the campaign only three contained a key message. Failing to get agreement on what “good” is.

Measurement 52

Measurement How To System Comparison 52

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. In addition, Kathryn is highly active in The Agency at Southern Miss, the student run firm.

Sports 0

Sports Leadership Internal International 0

Solo PR Pro

JANUARY 12, 2016

As president of Solo PR Pro, Karen will bring new energy and fresh, exciting ideas to the organization, while continuing its mission as the premier resource designed specifically for independent communications consultants. What change can Solo PR PRO Premium members and our wider community expect to see as a result of this transition?

Resources 40

Resources Community Enterprise Banking 40

PRSay

JANUARY 11, 2021

Her résumé also features innovative leadership roles, including as executive vice president and managing director of GM MediaWorks, the stand-alone agency of GM, and as president of Ingenuity Media for the Martin Agency. I’ve worked at agencies, in technology, in broader communication strategy and a more-narrow media focus.

Energy 182

Energy Journalism Leadership Meeting 182

Maxim Behar

MAY 31, 2021

So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. It is very important to know how to change the leadership and how to bring new elements. In the evening I went to bed with a great feeling after listening to Elton John at the Awards, so I woke in the morning full of energy.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Maxim Behar

OCTOBER 15, 2023

Host: When you signed the contract did you then set up M3 or was it your advertising agency? Maxim: That's right M3 was the agency where we did the pens and the calendars. It is always with the same energy with a little more experience of course, however with the same positivity and the same desire to go to my company.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing.

Sports 245

Sports Agency Industry Creativity 245

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing.

Sports 81

Sports Agency Industry Creativity 81

Prohibition

MARCH 30, 2021

From electric vehicle brands, net zero energy suppliers right through to car or auto parts dealers, everyone had an opinion and everyone could get involved with the news. When positivity and leadership was lacking during the first national lockdown of 2020, Sir Tom was there to lift spirits and raise a whopping £33 million for the NHS.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

NewsWhip

MAY 12, 2021

Monitoring for corporate social responsibility | 13:13-14:58. I love our bigger agency team. Paul: And, I suppose related as well, does the Creators Studio have a briefing around purpose and corporate social responsibility, those other dimensions? So, it’s the most fun, just high energy activation. Lauren: Yeah.

Trends 78

Trends Brand Branding Reddit 78

ZudePR

MAY 31, 2015

An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. More recently, I focus time and energy in a curatorial role primarily for the blog’s Twitter account in addition to my own. Mindfulness regarding time and energy. And if another agency wants to follow our lead, that’s fine too!

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

One of the big reasons that most agencies have not invested in reengineering their agency model is down to the money it has taken to do this (£500,000 by our last count) and also the lack of digital knowledge of most agency owners, who have grown up in a very traditional PR career. Raf Weverbergh , founder of PR agency FINN.

How To 60

How To Software System Employee 60

Maxim Behar

NOVEMBER 18, 2021

Hristo Ivanov resigned from the leadership of the political party "Yes! The entire leadership of the IMRO party resigned. It is worth it when you take a project to know if you can do it, to develop it, if you have the strength, the vision, if you can invest enough energy and enough creativity in this project. Nothing like that.

Government 52

Government Television System Leadership 52

Communications Conversations

MAY 13, 2015

Mallory is full of energy and positive attitude. He’s a good listener, helps other students with ideas and critique, and is looked up to for his natural leadership abilities. Natalie is an entrepreneur at heart and hopes to one day open her own agency that represents a multitude of travel, luxury and lifestyle brands across the globe.

Groups 60

Groups Internal International Conference 60