ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. A PR agency is typically brought on to do more than secure media coverage. It’s helpful to include links to original planning documents to refresh everyone’s memory on goals and strategies that don’t need to be covered weekly. Go beyond tactics. Troubleshoot.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. A PR agency is typically brought on to do more than secure media coverage. It’s helpful to include links to original planning documents to refresh everyone’s memory on goals and strategies that don’t need to be covered weekly. Go beyond tactics. Troubleshoot.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. Here’s why.

SEO 221

SEO Data B2B Writing 221

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Kwittken said that PR professionals could use AI to predict the reporters who will be interested in their pitches. You are in control.”

Pitching 72

Pitching LinkedIn Technology Engineering 72

Sword and the Script

JANUARY 5, 2021

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. It’s “algorithms analyze 500 million documents” and “12 trillion searches every day.”. Vetted” is like HARO or ProfNet with no pitching. Welcome to 2021! million in venture capital.

Pitching 148

Pitching YouTube Community Company 148

The Proactive Report

DECEMBER 27, 2017

However, only 31% have a documented strategy. There are many tools available to harvest data about your customers and stakeholders, both internally and externally: CRM systems, social media analytics, web analytics and more. This could be a huge opportunity for PR Agencies in 2018. Content strategy.

Trends 124

Trends Data-Driven PR Data System 124

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more. What sort of data?

Internal 63

Internal International Data Media 63

Barokas

AUGUST 16, 2017

Starting off on the right foot and being on the same page is crucial to set the tone for the agency-client relationship. Showing that the agency is organized and proactive early on builds a strong foundation for a trusted relationship. Schedule an internal meeting to discuss first steps and ensure all team members understand account.

Meeting 60

Meeting Internal International Agency 60

Barokas

AUGUST 16, 2017

Starting off on the right foot and being on the same page is crucial to set the tone for the agency-client relationship. Showing that the agency is organized and proactive early on builds a strong foundation for a trusted relationship. Schedule an internal meeting to discuss first steps and ensure all team members understand account.

Meeting 60

Meeting Internal International Agency 60

The Hoffman Agency

FEBRUARY 22, 2022

It’s incredibly hard to believe that almost four months have passed since I first set (digital) foot at the agency, thrilled to be a part of the industry and unaware of the invaluable practice, collaboration and exposure to creativity I would gain throughout this experience. By Hannah Harding, Account Coordinator. Mama, we made it!

Internal 36

Internal International Leadership Agency 36

The Hoffman Agency

DECEMBER 7, 2021

Prior to beginning my internship, I assumed that an intern predominantly shadowed full-time staff and helped them in minor ways — how wrong was I. Throughout my time as an intern, I got to pitch and secure opportunities for clients, create briefing documents, own sections of client calls, and the list goes on.

Internal 36

Internal International Course Pitching 36

Sword and the Script

AUGUST 14, 2018

Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. This another reason why content marketing is a useful exercise for PR – the action figuring out what resonates and what doesn’t will help improve your pitching skills. . What stood out for you?

Survey 101

Survey Report Media B2B 101

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and. You can send these pitches to a list of reporters, or pitch 1:1.

Pitching 63

Pitching Analytics Enterprise System 63

Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. A good starting point is to develop a brief.

Strategy 88

Strategy Analysis Small Business Measurement 88

Buzzstream

APRIL 25, 2024

The only outgoing link from the page was to an internal page. Another example you might encounter is a site that appears to link to brand pages, but upon checking, the links are to an internal database. Craft Your Email and Pitch The email pitch for unlinked mentions is one of the more straightforward emails you can send.

Brand 62

Brand Branding How To SEO 62

MaccaPR

JANUARY 4, 2018

Does your PR agency love you? Does your PR agency explode with joy when they come by your office, as they lavish you with their best ideas, assign their strongest talent to your account, surprise you with above-and-beyond ideas, and relentlessly share strategies that will push your brand and your business forward? To be honest, yes.

Agency 0

Agency Advertising Advertising Leadership 0

Where the Fishermen Ain't

OCTOBER 25, 2013

This Sunday, I will be delivering my talk " Hacking Public Relations " at the PRSA International Conference in Philadelphia. This Sunday, I have the great privilege of delivering a talk at the PRSA International Conference that reflects both a personal and professional passion of mine. You can also read the full text after the jump.

Publicity 39

Publicity Wikipedia System Community 39

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. Some in our agency swear by sanity-preserving apps that have nothing to do with daily business, like Spotify and Calm (for meditation, which we still aspire to!) UberConference.

Tools 108

Tools SMB Survey Software 108

Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage.

Survey 90

Survey How To Reddit Pitching 90

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. As a social media influencer, it kills me when businesses reach out to me without any prior relationship and try to pitch me. Avaya probably wasn’t even following that individual.

How To 198

How To Instagram Social Media LinkedIn 198

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. We recommend using someone on the PR team, whether internal or with an external agency. If you plan to pitch using email, check out our email outreach templates.

Examples 62

Examples Product Launch Data Report 62

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

Beyond PR

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. As a social media influencer, it kills me when businesses reach out to me without any prior relationship and try to pitch me. Avaya probably wasn’t even following that individual.

How To 57

How To Instagram Social Media LinkedIn 57

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. “When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. Stuart is an international PR adviser, speaker, trainer, and blogger. They all share freely and all see the benefit. And they all blog.

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

APRIL 14, 2015

With thousands of new college grads hitting the pavement looking for work in public relations, we thought this month would be a good time to share what our Minneapolis PR and online marketing agency considers to be the most critical components of a persuasive resume. But the real world of agency PR is messy. You need to mediate.

Agency 48

Agency Real Estate Social Media Writing 48

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. In 2014, turnover rates reached over 55 percent in PR agencies in the United States.

How To 60

How To Software System Employee 60

Bad Pitch Blog

MAY 21, 2014

Take No For An Answer Years ago, my agency turned a client''s issue with getting customer approvals to discuss case studies into an ad campaign. They designed brief case studies to resemble classified documents like the one above. We''ve received porn-related pitches before. It''s probably not.

Pitching 71

Pitching Case Study Media Creativity 71

Contently - Strategy

APRIL 24, 2019

A content strategy is a living document. If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. Working with the help of an agency, the content team made the tough choice to try a different course of action in the hopes of growing its audience. “We million in content costs.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Public relations practitioners have more places to pitch stories but they’re likely to be working with journalists that are overstretched.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

SEPTEMBER 29, 2021

The PRCA was started by a group of CIPR members in 1969 who wanted to create an organisation to address the specific needs of agency owners. None of the top 20 UK agencies participated in the recent PRWeek pay gap study. Publicists and agencies focused solely on the media exaggerate the issue. It’s a reasonable enough purpose.

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

FEBRUARY 4, 2020

The company positions the profile access as a way to help boost the relevancy of pitches a reporter receives. Besides being able to unsubscribe (or subscribe) to all pitches, a journalist can unsubscribe from a specific company that spams them with irrelevant story pitches.”. 9) OnePitch analyzes 1,000 pitches for trends.

Software 101

Software Analysis Data Tools 101

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 7 Shift to newsroom workflow.

Publicity 164

Publicity Ethics Data Community 164