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How To Integrate Digital PR with In-House PR Successfully

Prowly

The evolution of Digital PR has been quite a journey, from the early 00s days of shifty SEO link-building tactics to today’s proud industry that delivers campaigns that help get your brand front of mind and at the top of Google.

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Digital PR ? Link-Building

Doctor Spin

Digital PR is not link-building for SEO. The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Some “digital PRagencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach.

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Leveraging BuzzStream for Effective Digital PR – Reboot Online Case Study

Buzzstream

Using the right tools will make or break your digital PR campaign, and our digital PR agency is using the powerful suite of tools provided by BuzzStream to revolutionize and constantly experiment with our approach to outreach, digital PR, and link building more generally.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Google Fred Update. Screen: [link].

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PR terminology in focus: These 10 digital PR terms seem to leave pros most baffled

Agility PR Solutions

It’s never a bad time to come to terms with the terms driving the PR industry now. Working in PR is stressful enough, especially for junior staffers, without being tripped up by the many terms and phrases batted around the office.

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How to Find Media Mentions for Your Digital PR Campaigns

Buzzstream

Luckily, there are digital pr tools for alerts. Use Backlink Monitoring Tools According to their site, Ahref’s Site Explorer “has the fastest backlink crawler in the industry and boasts the world’s biggest index of live backlinks (over 14 trillion), offering access to 7+ years of historical data.”

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PRCA Digital PR and Communications Report: "Digital PR moves fast"

Stephen Waddington

In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening. It’s hard to unpick a clear story from the PRCA’s Annual Digital PR and Communications Report. Digital PR moves fast as Danny Whatmough, chair of the PRCA Digital Group suggests in his introduction.