PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit. This event is created for leaders or owners in small to mid-sized agencies. Sound like you?

Conference 97

Conference Marketing Case Study Content Marketing 97

Contently - Strategy

NOVEMBER 22, 2023

The Backbone of Your Content Marketing: The Editorial Calendar Whether you’re the CEO of a Fortune 500 brand or an intern at a content agency, you’re probably aware of the importance of an organized and well-curated editorial calendar. Their insights can provide a more rounded view of what the content should achieve.

How To 52

How To Content Marketing Analysis eBook 52

PR 20/20

SEPTEMBER 5, 2018

The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Agency executives. You’ll learn what’s possible now, and in the near future, through the eyes of the marketers, analysts and AI experts who are leading the way. Who Should Attend? Chief Innovation Officers.

Conference 59

Conference Marketing Analytics Case Study 59

Sword and the Script

MARCH 2, 2021

Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center. based Signal AI says it’s adding “news content from Acquire Media, a Moody’s Analytics company, into its platform” to “broaden access to B2B subscription news outlets” it monitors for customers. Check out our services.].

Company 151

Company Tools Technology Software 151

PR 20/20

SEPTEMBER 5, 2018

The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Agency executives. You’ll learn what’s possible now, and in the near future, through the eyes of the marketers, analysts and AI experts who are leading the way. Who Should Attend? Chief Innovation Officers.

Conference 40

Conference Marketing Analytics Case Study 40

Waxing UnLyrical

JANUARY 27, 2016

Customer service with an attitude of caring and respect. Sometimes the best thing we can do for our clients, agencies or employers is simply taking time to stop. I’d also take a close look at customer review platforms (Yelp, LinkedIn, GlassDoor), customer service and the overall customer experience.

Customer Service 40

Customer Service Reputation Energy SEO 40

PR 20/20

NOVEMBER 30, 2022

Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation. Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts.

Marketing 52

Marketing Technology Internal International 52

Waxing UnLyrical

AUGUST 2, 2018

Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row. Don’t create custom hashtags. So, talk to your clients!

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Rock the Status Quo

SEPTEMBER 3, 2014

The more I work with digital agencies, the more I’m noticing a few trends in common across all of them. While they want to be a full service digital agency, they tend to excel at one thing, not everything. Some are repackaging services under new labels and jargon, but what they deliver hasn’t changed.

Agency 188

Agency SEO Advertising Advertising 188

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. We’ve lost some battles but won others.

Government 103

Government Education Print Ethics 103

Norton's Notes

OCTOBER 13, 2014

Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Agency and in-house skill sets continue to grow, which makes common sense considering the growth in digital and practitioners having no choice but to skill up.

Digital PR 45

Digital PR Trends Training Media Training 45

Sword and the Script

MAY 14, 2016

Likewise, when experiencing good customer service, 75 percent are likely to share about a good experience and 70 percent are more likely to use a brand’s product or service.”. This blog has transformed into a PR agency based in greater Atlanta with PR, content marketing and social media services engineered for the B2B market.

Marketing 60

Marketing B2B Local Customer Service 60

Rock the Status Quo

JANUARY 22, 2015

And isn’t it interesting that it’s a PR agency doing the belittling, when the value of media drives their business? Of course Edelman is viewed as a leading PR agency in the US – the world, even – but it interested me because the Trust Barometer drives stories such as “News Media No Longer Trusted!

Agency 100

Agency Survey Customer Service Engineering 100

Cision

MARCH 13, 2017

Should you invest more in SEO or in PR? While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. Hence, there is a need to view PR and SEO conjunctively.

SEO 229

SEO Social Media Tools Google 229

PR 20/20

SEPTEMBER 19, 2017

In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business. So we’re not surprised that the software company reported more than 34,000 customers and upwards of $89 million in revenue at the end of Q2. Plus, we all like one-on-one, personalized service.

Marketing 40

Marketing Tools Data Report 40

Waxing UnLyrical

NOVEMBER 22, 2010

And the smartest PR agencies get that you have to have a relationship with your community if your PR or marketing messages have any chance of getting anywhere. I got up and asked them, “if that’s the case, why do we need PR agencies?” better, more responsive customer service, or fundraising, or reaching younger stakeholders, etc.).

Community 82

Community Publicity Web Social Media 82

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Unfortunately, it’s also where many agencies PR are weak.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Rather, AI will be used to create a lot of filler and SEO bait. To that end, this year’s roundup is uh-mazing. David Berkowitz , Founder, Serial Marketers. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 190

Marketing Content Marketing Data Social Media 190

MaccaPR

OCTOBER 2, 2014

Whenever our PR agency pulls on its rubber gloves and puts a brand’s YouTube Channel under our microscope, I’m reminded of the words sung by the Immortal Bard (John Mayer, not William Shakespeare): “I don’t need no doctor, ‘cause I know what’s ailing me.” YouTube SEO Video' coming next week.

YouTube 54

YouTube Video Web SEO 54

PR 20/20

MAY 23, 2017

They cover a variety of topics, but have a strong focus on SEO and content marketing.”. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Neil Patel ( @neilpatel ) Need to find information on search, conversions or the latest SEO tool rollout?

Resources 53

Resources Marketing SEO Engineering 53

Buzzstream

FEBRUARY 9, 2024

It’s just as critical as tech SEO, probably more so in many cases. You also need an extra tool to find the broken link on the page, like Check My Links (one of my favorite SEO Chrome extensions.) Stressing the SEO importance can sometimes seal the deal. Personalize] I noticed you mentioned [Topic]. Please let me know.

Google 71

Google Infographics Pitching Resources 71

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

SEPTEMBER 27, 2010

We signed with our very own fake PR agency, @ HeishmanFlill. I know first hand about AT&T’s dreadful wireless service and worst-in-class customer service, so it seemed like a good fit. Have you noticed any increase in notoriety/anything else? Are people still playing along? Anything else is a bonus.

Wireless 74

Wireless Twitter Writing Measurement 74

Rock the Status Quo

MAY 28, 2015

No matter what your secondary goal might be – email subscribers, sales, customer service forums, eBook downloads, conversion of any kind – it’s a pretty safe assumption that you need them on your website before it can happen. You also know that most paid SEO tracking systems pull in Google Analytics data.

Measurement 100

Measurement Analytics Google SEO 100

Shift Communications

AUGUST 24, 2016

Certain call center messaging and social media posts are shown to increase customer loyalty, and even identify new pain points that could be productized. Marketing reviews the data, and leverages the insights to refine and optimize social media, content and SEO to match those needs to create demand in the base. Derek Lyons.

Data 60

Data Marketing System Google 60

Cision

MAY 21, 2015

Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency. Stay tuned to see how this interactive agency is making a digital difference. 13) Mike Stelzner. Social Media Marketing Podcast. The Six Pixels Of Separation podcast is also here. 42) Andrew Youderian.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. 7: Lou Hoffman.

Social Media 93

Social Media Marketing Media Creativity 93