Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. We’ve lost some battles but won others.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JANUARY 27, 2016

Customer service with an attitude of caring and respect. We don’t talk about trust internally NEARLY as often as we should. Sometimes the best thing we can do for our clients, agencies or employers is simply taking time to stop. Brand clarity and consistency in messaging. Are we being mindful enough?

Customer Service 40

Customer Service Reputation Energy SEO 40

Shift Communications

AUGUST 24, 2016

Most C-level leaders are looking at financial metrics alone , and are not motivating internal teams to go beyond checking the box on top line metrics such as number of followers or SoV. Certain call center messaging and social media posts are shown to increase customer loyalty, and even identify new pain points that could be productized.

Data 60

Data Marketing System Google 60

MaccaPR

OCTOBER 2, 2014

Whenever our PR agency pulls on its rubber gloves and puts a brand’s YouTube Channel under our microscope, I’m reminded of the words sung by the Immortal Bard (John Mayer, not William Shakespeare): “I don’t need no doctor, ‘cause I know what’s ailing me.” Part 1 of a 2-part Special Blog Post.

YouTube 54

YouTube Video Web SEO 54

PR 20/20

SEPTEMBER 19, 2017

In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business. So we’re not surprised that the software company reported more than 34,000 customers and upwards of $89 million in revenue at the end of Q2. Plus, we all like one-on-one, personalized service.

Marketing 40

Marketing Tools Report Data 40

Waxing UnLyrical

NOVEMBER 22, 2010

And the smartest PR agencies get that you have to have a relationship with your community if your PR or marketing messages have any chance of getting anywhere. I got up and asked them, “if that’s the case, why do we need PR agencies?” better, more responsive customer service, or fundraising, or reaching younger stakeholders, etc.).

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Cision

MAY 21, 2015

Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency. Stay tuned to see how this interactive agency is making a digital difference. 13) Mike Stelzner. Social Media Marketing Podcast. The Six Pixels Of Separation podcast is also here. 33) Jenn Swanson.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

SEPTEMBER 27, 2010

We signed with our very own fake PR agency, @ HeishmanFlill. I know first hand about AT&T’s dreadful wireless service and worst-in-class customer service, so it seemed like a good fit. I imagine thats a tough battle for them to fight internally. Have you noticed any increase in notoriety/anything else?

Wireless 74

Wireless Twitter Writing Measurement 74