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Four Big Secrets Digital Agencies Don’t Tell: Part 1 of 4

Rock the Status Quo

The more I work with digital agencies, the more I’m noticing a few trends in common across all of them. While they want to be a full service digital agency, they tend to excel at one thing, not everything. Some are repackaging services under new labels and jargon, but what they deliver hasn’t changed.

Agency 188
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As Trust Declines, How Are You Helping Clients (or Your Agency) Earn It?

Rock the Status Quo

And isn’t it interesting that it’s a PR agency doing the belittling, when the value of media drives their business? Of course Edelman is viewed as a leading PR agency in the US – the world, even – but it interested me because the Trust Barometer drives stories such as “News Media No Longer Trusted!

Agency 100
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New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. PR today is about SEO. billion, up from $13.5

SEO 204
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Looking to 2019: Planning for PR Pros

Solo PR Pro

How will this affect client content strategy, events, customer service, SEO , and more? We'll be relied upon to help guide the flow of the text being used and when the chatbots should pass the conversation over to human employees.”. The State of the Industry. How best to navigate this evolving landscape?

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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. While that phrase is in decline, SEO still is about 40X as used as either of those two phrases. Guest post by Sean McGinnis.

Blogging 111
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M&A: The Top Reasons Why One Company Acquires Another [PR Tech Sum]

Sword and the Script

Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center. based Signal AI says it’s adding “news content from Acquire Media, a Moody’s Analytics company, into its platform” to “broaden access to B2B subscription news outlets” it monitors for customers. Check out our services.].

Company 154
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Rather, AI will be used to create a lot of filler and SEO bait. Employee communication will continue to be a major focus for many CCOs. Data-driven strategy will increase in importance for employee communications.

Marketing 196