Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Feel free to start a free trial to get an understanding of the tool. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Training 397

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. What do they write about? What language do they use?

Creativity 96

Creativity Product Launch Examples Energy 96

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. Many PR agencies and departments are already using generative-AI tools to improve their efficiency and productivity.

Technology 146

Technology Crisis Management Social Media Training 146

Sword and the Script

JUNE 8, 2019

However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. The analytics and martech tools we have today are far superior to what was available 10 years ago. ideas and execute them? Talk to Us

Creativity 79

Creativity Technology Marketing Web 79

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. In order to make sense of all that “noise”, social listening, monitoring and analytics tools. Once you’ve provided the tool with a big enough training set, it applies your model to any future results.

Training 399

Training Video Analysis Data 399

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh!

Tools 136

Tools Publicity SEO Measurement 136

Wadds Inc.

NOVEMBER 11, 2023

The optimistic viewpoint sees it as a tool to help public relations practitioners work more efficiently and effectively. AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. It was rapidly followed by Anthropic Claude 2 and Google Bard.

Report 119

Report Publicity Training Policies 119

PR for Anyone

JANUARY 28, 2024

She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups. However, there are still noted challenges in maintaining creativity and innovation in a virtual setting, particularly in certain industries such as advertising.

Employee 130

Employee Policies Creativity Company 130

The Hoffman Agency

SEPTEMBER 18, 2020

The social distancing rules and economic impact of Covid 19 seem to have hastened conversations about automation (from software to robotics), with many organisations including PR agencies and publications looking at where it can improve efficiencies. Or at the very least, write stories about the right high profile figures.

Agency 74

Agency Industry Tools Software 74

Flack's Revenge

APRIL 27, 2021

When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. ” One in particular, the owner of a boutique tech PR agency was thrilled that I was an electrical engineer and former IBM-er like him. But the comments were mostly positive.

Storytelling 177

Storytelling Pitching Interviews Agency 177

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. These are tools that can make us better, not take our jobs.”

Communications 73

Communications Guidelines Technology Tools 73

Shift Communications

MAY 17, 2023

We take the word “responsible” seriously, and we have spent hours deliberating if, when and how our staff should use genAI tools. Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

We take the word “responsible” seriously, and we have spent hours deliberating if, when and how our staff should use genAI tools. Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Critical Mention

SEPTEMBER 19, 2019

Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area.

Agency 79

Agency Marketing Media SEO 79

PRSay

JUNE 7, 2023

Usage continues to grow, as 74% media pros have “worked, or experimented with ChatGPT or other generative AI for work,” and some 78% have used AI “to write at least one sentence in a story.” As journalists and PR practitioners, now is the time to work with AI and apply it as a creative and productivity tool — without fearing the future.

Journalism 156

Journalism Public Affairs Ethics Technology 156

PeakMetrics Insights

MARCH 13, 2019

Numerous digital tools exist to help, and your nonprofit may find that it can save time and money adopting them. Here are twenty digital tools all nonprofits should be using. This tool brings a ton of data together to give organizations a clear and concise look into the lives of their target audience. Google Analytics.

Nonprofit 40

Nonprofit Tools Strategy Google 40

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Managing crises: PR can be an important tool for managing crises and mitigating damage to an organization’s reputation. This is reflective of a traditional view of public relations.

Interviews 99

Interviews Publicity Technology Social Media 99

Offleash

JULY 19, 2023

While AI can automate, streamline, and improve the work we do, it can’t bring the same level of creativity, intuition, and certainly not the relationships (putting the “relations” into public relations.) I’ve tested it to generate headlines and taglines to jumpstart the creative process. We are counseling our clients the same.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

PR in High Definition

DECEMBER 17, 2020

With every crisis comes creativity, new thinking and differing outlooks on life, and so I wanted to share some of our best pieces of content. Unrestricted creative thinking in an ever more restricted world. Comic relief: An ode to humour. Do company values add value? Company values have been particularly tested this year. Bring it on!

Reputation 133

Reputation Creativity Crisis Employee 133

The Resolution Blog

FEBRUARY 2, 2018

You will share support duties alongside the founder & makers of the tool. With the ultimate goal of ensuring they get the most from the tool. You have to be an excellent writer who enjoys writing. Great writing is key. The tool started life as a side project from our day jobs at the marketing agency Propellernet.

Education 136

Education Tools Creativity Writing 136

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

The PR business has changed and innovated rapidly, and new tech tools and services are fairly common, for there is much to appreciate. Prospects who take PR agency searches seriously. Let’s face it, an agency search is arduous and time-consuming for both sides. What’s on our holiday PR wish list.

SEO 200

SEO Pitching Agency Exercises 200

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Tools Agency Resources 136

ImPRessions - Crenshaw Communications

MAY 15, 2017

Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. We’d like to make the case for agency work for any aspiring PR strategist. PR Agencies Offer Breadth of Experience.

Skype 147

Skype Agency Meeting Software 147

ImPRessions - Crenshaw Communications

MARCH 17, 2017

It’s not enough to research the agency you’re applying to – that’s your baseline. ” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. PR is about more than great writing and strategic skills.

Training 159

Training Pitching Writing Video 159

5W PR

AUGUST 14, 2023

This misconception undermines the strategic thinking, creativity, and specialized skills required for successful career opportunities in public relations. PR is a valuable tool for building brand awareness, fostering customer loyalty, and establishing a positive reputation, regardless of the size or nature of the organization.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Better Writing Blogs. Want to boost your public relations acumen?

Blogging 170

Blogging Writing Creativity Storytelling 170

Burrelles Fresh Ideas

JANUARY 23, 2024

This is why it’s crucial to adopt tools that give you the power to efficiently and accurately make the most positive decisions. As a result, it can be a powerful tool in your campaigns. There are specialized PR and marketing machine learning tools emerging all the time. Where does psychology fit in?

Technology 76

Technology Training Data Consumer 76

Cision

OCTOBER 10, 2017

PR Newswire is a tool that allows you to distribute press releases and other content to a huge network of influencers and decision-makers. Write long form content: Quite simply, the more text and information you have on your website, the more likely your targeted audience is to find your content and share it. Influencer Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo. Don’t let the agencies/solos tell you otherwise (and this COMING from a solo consultant). Take a peek: In-house.

Agency 133

Agency Resources Employee Internal 133

Sword and the Script

FEBRUARY 11, 2017

As such, podcasts are an old tool with a new twist. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. In a new twist on an old tool, it added comment analytics and have expanded on its native ad product. If not, give our services a try.

Tools 60

Tools Pinterest Marketing Media 60

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Introducing a new way of working, or a new tool is not easy.

Software 152

Software How To SEO System 152

The Resolution Blog

FEBRUARY 1, 2018

The tool started life as a side project from our day jobs at the marketing agency Propellernet. So, 6 of us left agency work and committed to the cause full time. Here’s what customers say about using the tool. With the ultimate goal of ensuring they get the most from the tool.

Education 120

Education Technology Creativity Measurement 120

Buzzstream

MARCH 7, 2024

So, if you are a casual link builder or a major agency, this update will impact everyone. Shouldn’t we always be writing content in this way? The proliferation of tools and AI has made scaling content creation too easy, and the quality has continued to fall. Cut and paste the contents of a page into the AI tool.

System 62

System Google Policies Guidelines 62

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. On the positive side, AI can be a helpful tool in terms of generating ideas and headlines. The same tools that should make PR pros’ jobs easier will contribute to a barrage of noise from amateurs and spammers. The question is, for good or bad?

Writing 192

Writing Communications Marketing B2B 192

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. You did it.

Marketing 62

Marketing Film Creativity B2C 62

Ethical Voices

DECEMBER 18, 2023

We talk about being an agency for change makers. I’ve been an agency guy pretty much my entire professional life. Inkhouse is the fourth agency I’ve been at and I dare say my favorite one. How long have we been writing press releases, calling somebody the leading provider of X. I could talk about it for hours.

Ethics 105

Ethics Data Training Agency 105