Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. What does our product do? Christopher S.

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Creativity Product Launch Examples Energy 96

Konnect Agency

JULY 6, 2022

As brands look to discuss when and how to build a successful PR plan for the upcoming holiday season, it is more important than ever to partner with a PR agency to get ahead of the news cycle and think strategically on how to position clients with key media contacts. Think Outside of Traditional Pitching. Schedule Time to Connect.

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Agency Print Pitching Product Launch 52

Konnect Agency

APRIL 24, 2024

Whether you’re organizing a product launch, corporate gathering, or influencer soirée, the key to hosting a memorable event lies in meticulous planning and attention to detail. Final Thoughts Mastering event planning requires a combination of strategic thinking, attention to detail, and creativity.

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Product Launch Transportation Measurement Examples 52

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

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Prohibition

AUGUST 14, 2023

It has been featured in Yorkshire Post and in PR Week’s top campaigns this week, with more to come from our ongoing public relations activity to continue to raise awareness of ‘Burrows Blonde’ Our creative team also captured the event, which involved trying to get the racehorse into the brewery! Sponsorship

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ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

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How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Not all startups understand how best to take advantage of an investment in public relations. Some startups think an agency can work miracles without help or input from them. Bad timing.

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Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation.

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SEO Storytelling Product Launch Measurement 178

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. You did it.

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Marketing Film Creativity B2C 62

5W PR

SEPTEMBER 27, 2023

Targeted campaigns Strategically plan influencer campaigns around specific product launches, promotions, or seasonal changes. Collaboration While brands should provide guidelines, it’s essential to give skincare influencers creative freedom. Influencers understand their audience best and can tailor content that resonates.

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Brand Branding How To Analytics 78

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

Yet we like fast response time – PR, especially a PR agency, is a fast-paced environment. We geek out over the latest tech announcements – For anyone who doesn’t work in tech, things like the latest product launch or software update are not important.

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Product Launch Training Interviews Software 296

Solo PR Pro

JANUARY 18, 2022

It happened organically following many successful years in broadcast production and healthcare and pharmaceutical public relations. Five years later Shirley is principal of Stage 1 Public Relations , where she works with clients in the healthcare, biotech and non-profit industries. Cross-country career path. I work from home.

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Meeting Pharmaceuticals Healthcare Pitching 107

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Want your public relations to rule? Face it, the typical client-agency relationship can sink into a routine that, over time, becomes a little too comfortable. By the same token, there are some PR client-agency “rules of engagement” that can be chucked on occasion. Then be prepared to break some rules.

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Skype Conference Agency Product Launch 136

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. How to Pick the Right B2B PR Agency For You.

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Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

Yes, we know it’s actually still summer, but in public relations, getting a jump on the fourth quarter is suddenly top-of-mind. Take stock of current agency work. For example, take a look back at the last quarter and evaluate the effort against metrics and results for the last new product launch or funding announcement.

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Meeting Software Product Launch Agency 136

ImPRessions - Crenshaw Communications

MAY 9, 2016

The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. ” And I was.

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PR Fuel

NOVEMBER 11, 2021

The press release may give information about a circumstance event, product launch, or some other happening tied to the company. Press releases are released to the media to be made public. The cost of writing and publishing will vary based on the agency you use, but it’s almost always much lower than producing an advertisement.

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Advertising Advertising Writing Product Launch 104

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

What makes a winning public relations program? A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. There are many factors, but one key to a strong program is what we used to call “borrowed interest.”

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How To Wireless Retail B2C 120

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. When I was at McDonald’s, a big focus when I was on the agency side was talking about our food, nutrition, sustainability, and sourcing. PR is involved.

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Ethics Product Launch Corporate Consumer 52

Shift Communications

OCTOBER 6, 2017

A product launch date shifts, an acquisition deal falls through or it’s simply summertime and everyone is on vacation. Those sluggish times—albeit frustrating—provide a perfect opportunity, however, to get scrappy and creative for your clients. But, in reality, we understand that a company’s news cycle ebbs and flows.

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Media Relations How To Media Pitching 107

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III.

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Agency Publicity Public Affairs Crisis Communications 52

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. Feeling creative? In a recent conversation with agency peers, a dirty little secret was revealed.

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Airlines Exercises Fashion Print 120

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. The access to people, brands, and agencies is unlike anything else I have seen in my career. How cool is that?!

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Education Creativity Pinterest Facebook 64

Shift Communications

AUGUST 23, 2016

At SHIFT, we’re fortunate to have a whip-smart Marketing Tech team (the only PR agency team to be Google Analytics Certified, by the way) who can help us identify the right mix of paid, earned, shared and owned communications activity. Always make sure your metrics map back to the objectives outlined in your plan. Leslie Clavin.

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Company Analysis Healthcare Product Launch 60

Waxing UnLyrical

APRIL 13, 2016

When you strategically partner with influencers, they will boost your brand’s awareness by: Spreading the word of your product launch. The content is creative, interesting, serves a purpose and captures their followers’ attention. The influencer list included bloggers as well as well-known publications. We are all ears!

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Marketing Viral Fashion Product Launch 40

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. More show and less tell.

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Marketing Content Marketing Data Social Media 190

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

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Pitching Agency Social Media Creativity 228

NewsWhip

JUNE 10, 2021

It comes down to product launches. So before the dashboard, it was a little hard for us to kind of understand where that convergence happens between, what is the media interested in over time, and what’s the public interested over time? It starts with public interest and then carries over to media interest.

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Reputation Crisis Management Crisis Enterprise 78

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. ” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-client partnerships. That’s a goal we can all get behind.

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Measurement Study Data Agency 120

Onclusive

JUNE 29, 2018

KFC went through a highly publicized, somewhat bizarre crisis in the U.K. KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. He also has another decade and a half of experience in communications and marketing agencies.

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Crisis How To Brand Branding 186

Konnect Agency

FEBRUARY 26, 2021

When launching a new product offering or SKU, it is important for brands to do like Taylor and ensure you have a holistic marketing strategy and ammo prepared to ensure you don’t lose consumers between teasing the product and the actual release. Content is everything that touches the consumer. Assemble Your Fans.

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Brand Branding Marketing Storytelling 52

Shift Communications

AUGUST 3, 2016

Don’t Bury Creativity with Tactics. You’ll be expected to come up with that news release pipeline, the tradeshow cadence, the list of corporate and product awards and the now dwindling list of existing editorial calendars. Every good plan will be chock-full of tactics. Matt Trocchio’s final tip “don’t get punched in the mouth.” .

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B2B Interviews Strategy Product Launch 60