PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

Communications Conversations

NOVEMBER 12, 2021

2 – SEO & SEM. 4- Multi-media content creation for communicators (photo + video + audio). SEO/SEM is highly under-represented in an academic setting. But, aren’t they all super-important for the modern day digital or social media marketer? Or, what about SEO and SEM? Social media marketing.

Communications 155

Communications SEO Social Media Video 155

Critical Mention

SEPTEMBER 19, 2019

Who is Jelly Marketing? Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. What makes Jelly Marketing stand out among competitors? The combination of SEO, Digital Ads, PR and Social Media allows us to be a one-stop-shop for clients.

Agency 79

Agency Marketing Media SEO 79

Polaris

MARCH 20, 2015

Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on. I was no longer working with the SEO company I hired in 2006 so I was on my own. I enjoy writing.

SEO 100

SEO eBook Google Engineering 100

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days?

Content Marketing 45

Content Marketing Trends Report B2C 45

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. That means you need to write messaging that’s completely client-concentric. Write like you talk.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

PR Fuel

AUGUST 26, 2021

About 80% of consumers prefer to learn about a business through custom content. Without a content marketing strategy, you could miss a chance to reach customers. About 68% of marketers use content marketing to build credibility with their audience. It’s not enough to start blogging, though.

Engineering 105

Engineering SEO Consumer Content Marketing 105

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. cookies) is in its twilight which puts diminishes marketing reach and targeting.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. For Social Media, we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR How can you improve technical and SEO skills? >>> Can your agency bring big ideas and execute?

Media Relations 99

Media Relations Report Industry SEO 99

Rock the Status Quo

APRIL 26, 2017

I’ve been deeply interested in conversion for quite some time, and watching how different types of content helps or hurts conversion for each client is a fascinating thing. “A great headline isn’t the magic bullet for content marketing; clarity is.” So how about you… what defines your content?

SEO 133

SEO Community Writing Content Marketing 133

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. I took a briefing from them last year but never got around to writing it up.

Technology 169

Technology Publicity Software Pitching 169

Shift Communications

SEPTEMBER 28, 2015

As with all things marketing, it depends on your goals. We set up a few tests on Friday as soon as the feature became available to determine if there was any SEO benefit. The short answer: no SEO benefit yet. As of this writing, brand Pages are unable to create Notes. Vice President, Marketing Technology.

SEO 60

SEO Facebook Employee Web 60

PR Fuel

JANUARY 24, 2021

There are a lot of online guides that can help you write a press release yourself. However, there’s no guarantee that it will produce the marketing results you want. It has unique writing conventions when presenting facts. Press release writing services will not only improve your brand’s image.

SEO 76

SEO Writing Engineering Product Launch 76

PR Fuel

JUNE 24, 2021

About 69% of marketers with successful campaigns have a documented content marketing strategy. As part of your content strategy, you might consider drafting your own press releases. Writing in a journalistic style can take years of practice. Write in the inverted pyramid style. Use proper grammar and style.

Company 63

Company SEO Writing Engineering 63

Stephen Waddington

JANUARY 31, 2019

They’re curating content and writing newsletters. Blogging remains a worthwhile tactic for building personal and corporate reputation, and for awareness at the top of the marketing funnel. The link between blog content and SEO is well established. But SEO-fuelled blogging is a long term game.

SEO 113

SEO Community Blogging LinkedIn 113

Rock the Status Quo

APRIL 26, 2017

I’ve been deeply interested in conversion for quite some time, and watching how different types of content helps or hurts conversion for each client is a fascinating thing. “A great headline isn’t the magic bullet for content marketing; clarity is.” So how about you… what defines your content?

SEO 100

SEO Community Writing Content Marketing 100

PR 20/20

DECEMBER 14, 2022

This is a common question we hear as an inbound marketing agency. Editing content is not only okay—it’s preferred. In fact, this blog post you’re reading right now will likely become a content edit in a year or two. Great, so how do I know if a post is worthy of being a content edit?”. SEO-optimized.

SEO 52

SEO Google Engineering eBook 52

PR Fuel

MARCH 8, 2022

Over 80% of marketers are actively investing in content marketing. In fact, 60% say content can help generate leads and demand. Content creation is the most outsourced content marketing activity among marketers, too. You can generate awareness, traffic, and brand credibility using SEO.

How To 52

How To SEO Engineering System 52

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By By the way, the WSJ reporter on that byline used to write for PRWeek). So, what does this in-housing trend mean for PR agencies? Sound familiar?

Agency 93

Agency Trends Marketing Survey 93

Shift Communications

SEPTEMBER 17, 2014

Content creation can be one of the hardest things to plan when you first begin blogging. It’s all too easy to write about yourself and your company in a favorable light– it’s your blog after all. You can no longer stuff your blog content with keywords and phrases and magically watch your website fly to the top of Google’s rankings.

Blogging 161

Blogging How To SEO Analytics 161

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Content marketing and media relations need each other.

Survey 95

Survey Industry Leadership Study 95

PR Fuel

MARCH 22, 2022

Nearly 80% of marketers are adding press releases to their content marketing strategies. Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. Then, write a fresh release for that publication.

How To 104

How To Guidelines Writing Pitching 104

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. What if what we know in marketing is holding us back? What do online audiences want?

Tools 136

Tools Publicity SEO Measurement 136

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Six great resources and ideas for finding keywords to write about.

Blogging 111

Blogging SEO Web Google 111

Cision

OCTOBER 10, 2017

Along with your run-of-the-mill best practices in SEO, user-generated content distribution is more likely to be successful if you do the following: Collaborate with already successful publishers and experts: COVERGIRL has an influencer program set up that practically allows industry experts to create and distribute content for them.

Strategy 251

Strategy Case Study Instagram Print 251

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. So, consider categories of content carefully, and then do just what Sujan suggests.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 But not everyone goes long: “Most bloggers (55%) write less than 1000 words per post. hours to write.”.

Blogging 106

Blogging Survey B2B Analysis 106

PeakMetrics Insights

MARCH 13, 2019

Alerts include relevant sources and information to keep agency staff informed. Watch other nonprofit organizations work, track brand mentions, make lists of backlinks, and more with this SEO and social media tracking tool. Its easy-to-read charts make it possible for nonprofit agencies to see how a trend changes over time.

Nonprofit 40

Nonprofit Tools Strategy Google 40

Rock the Status Quo

DECEMBER 16, 2015

Snippets aren’t created by accident – they are pulled from the original piece of content, so that’s where you control what is used for it. With a tiny bit of basic SEO knowledge, you have the ability to control the copy in your snippets. Makes sense, right? Why should you care what the snippet says? In WordPress.

Social Media 100

Social Media How To SEO Media 100

ZudePR

JANUARY 21, 2016

You’re bored of reading the same old content and want some new authors. You want to learn more about digital marketing and SEO. There’s some good advice about two systems you can use to curate content: the painstaking way, and the easy way. There is no better blogger writing about website strategy.

Digg 104

Digg SEO System Reddit 104

Sword and the Script

SEPTEMBER 19, 2017

1) What are the top challenges facing law firm marketers today? The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. SEO is snake oil. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

PR 20/20

OCTOBER 11, 2018

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online. BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution.

Tools 71

Tools Marketing Enterprise Software 71

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. Write and distribute press releases. Speech writing. Content creation.

Publicity 48

Publicity Advertising Advertising Tools 48