Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Offer consumable content …. You must regularly track how well your content is working on your behalf.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Have you been recommending a change in strategy regarding social media? Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

5W PR

MARCH 4, 2024

That’s where content marketing takes off. Building trust is the key to winning loyal customers in this fiercely competitive market. Social Media Platforms like Instagram, TikTok, and travel forums are akin to virtual campfires. Fuelling wanderlust with stories Forget about dusty brochures and stock photos.

Travel 78

Travel Consumer Strategy Tourism 78

Prohibition

DECEMBER 12, 2023

Instagram’s AI stickers Instagram have introduced new tools for content creators to streamline reel editing, including dreamy ‘undo’ and ‘redo’ buttons to rectify small errors. These small reel updates will be well received by content creators far and wide. Get in contact today to find out how we could help you.

LinkedIn 62

LinkedIn Social Media B2C Instagram 62

PRSay

JUNE 20, 2019

In the content marketing world of flash and pizazz, it’s easy for your brand to get lost among the masses. It seems like everyone has snappy social platforms and visual content that’s brand-forward and engaging. Be a PR team for your content. An easy way to do this? Connect with Lisa on Twitter: @LisaArledge.

SEO 148

SEO Content Marketing Video Strategy 148

5W PR

APRIL 21, 2023

UGC can provide photos, videos, reviews, and social media posts for brands to use in their marketing efforts. Examples of User-Generated Content Social media platforms, such as Instagram , Twitter, and Facebook, are common channels for user-generated content. UGC is a tool in marketing campaigns for authentic content.

Consumer 88

Consumer Video Social Media Community 88

Prohibition

NOVEMBER 17, 2023

Examples of visual consistency include sticking to the same fonts, imagery, and graphics style (whether that’s bright and colourful, minimalist or retro, or whatever aligns most to your brand), ensuring your brand logo is utilised when appropriate and having an aesthetically pleasing Instagram feed.

Social Media 62

Social Media Media B2C Instagram 62

Prohibition

OCTOBER 19, 2022

We thought this was a really exciting move in the fashion industry, and apparently so did everyone else – with Coperni’s ‘The making of a dress’ video receiving 365k likes on Instagram. What is content marketing and how can it help your business? A really unique stunt that captured the worlds attention!

Social Media 118

Social Media Fashion Media Travel 118

Konnect Agency

MARCH 15, 2021

Within the digital marketing department here at Konnect Agency we work to bring the best influencer partners to our clients to build brand awareness. Within our content marketing strategy , we always look to secure at least one main deliverable that will be the center of the partnership. Amanda Daucher.

Instagram 52

Instagram Analytics Product Launch Retail 52

Cision

JANUARY 11, 2018

Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. The growth of influencer marketing was explosive with the number of platforms and agencies in the space increasing by 220 percent in the last two years.

Communications 225

Communications Marketing Radio Airlines 225

Landis PR

AUGUST 16, 2021

My first job out of college (back in the Paleolithic Age) was at a venerable Madison Avenue ad agency. On day one, the agency president told me, “All you need to remember is reach plus frequency.” Related articles: The Importance of Quantity and Frequency in Content Marketing. Photo courtesy of Pixabay.

Corporate 52

Corporate Brand Branding Advertising 52

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Ephemeral marketing. Mobile Marketer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

OCTOBER 10, 2017

Along with your run-of-the-mill best practices in SEO, user-generated content distribution is more likely to be successful if you do the following: Collaborate with already successful publishers and experts: COVERGIRL has an influencer program set up that practically allows industry experts to create and distribute content for them.

Strategy 251

Strategy Case Study Instagram Print 251

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. The company says it has “150 business and agency customers, including Real Chemistry, Textron, Insurify and many other unicorns.”

Software 89

Software Pitching Measurement Enterprise 89

Cision

MARCH 10, 2016

As founder and managing director of PR agency Manifest London, Alex Myers encourages his clients to focus on why their brand is significant. Here, he discusses the keys to successful content marketing, the importance of integration and what brands need to communicate to their customers.

Creativity 120

Creativity Agency Content Marketing Internal 120

5W PR

FEBRUARY 20, 2019

Instagram : This social media network primarily targets individuals between the ages of 18 and 29. If you plan to reach a millennial market in a photo-centric community, Instagram is your best bet. Snapchat : Though not a conventional marketing tool, Snapchat is still home to more than 40 million monthly millennial users.

Social Media 60

Social Media Brand Branding Media 60

Stephen Waddington

JANUARY 31, 2019

They’ve discovered new content formats such as audio (iTunes), images (Instagram) and video (YouTube). They’re curating content and writing newsletters. The link between blog content and SEO is well established. It’s the reason why blogging continues to be used as a form of content marketing in the corporate space.

SEO 113

SEO Community Blogging LinkedIn 113

Rock the Status Quo

SEPTEMBER 9, 2014

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) Or when you scan then post your honor roll student’s school photo on Instagram. You paid the photographer AND agency, after all, so it belongs to you!) She can be an agency or marketing departments best friend.

Blogging 194

Blogging Agency Social Media Content Marketing 194

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London.

SEO 120

SEO Creativity Mobile Journalism 120

PR 20/20

SEPTEMBER 17, 2019

“Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Sound like you?

Conference 97

Conference Marketing Case Study Content Marketing 97

Prohibition

SEPTEMBER 15, 2021

Promoted posts arrive for Instagram shops. After testing the feature, Instagram has now followed through with its new advertising feature. On the Instagram Shop page, marketers can now include promoted posts to advertise set products and discounts. TikTok has added a new ecommerce function with the Shopify tab.

Social Media 62

Social Media Trends Marketing Media 62

Critical Mention

OCTOBER 25, 2021

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

Media 162

Media Fashion Television Radio 162

Shift Communications

DECEMBER 2, 2014

Twitter is thinking about how to make its content work differently. The newcomers, Snapchat and Instagram, are highly visual yet they still focus on conveying messages that spark discussion about a brand even if the end goal is to get someone to make a purchase. Account Manager, Marketing Technology. Chel Wolverton.

Social Media 165

Social Media Media Guidelines Study 165

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update.

B2C 120

B2C Product Launch SEO Storytelling 120

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Here are a few examples: Social media: PR practitioners use social media platforms like Twitter, Facebook, and Instagram to get their message out to the public.

Interviews 104

Interviews Publicity Technology Social Media 104

Critical Mention

OCTOBER 27, 2018

Agency life can be tough, but [L]earned Media’s CEO Sam Zises has got it down to a science. In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Q: Cutting through the clutter” is one of the core aspects of content marketing.

Interviews 79

Interviews Media Content Marketing Facebook 79

5W PR

JULY 2, 2018

The easiest way for any company to make the most of their PR campaigns this year is with a content marketing strategy. Social platforms like Twitter, LinkedIn, Facebook and Instagram can all be valuable, but most brands won’t have enough time to focus on every channel. Be a Dedicated Publisher.

Brand 114

Brand Branding Reputation LinkedIn 114

Cision

APRIL 6, 2016

To stay relevant in a very distracted world, you can’t get too caught up on the next bright and shiny object like Snapchat or Instagram. This is due to lack of budget, internal resources and in many cases, not having the right internal teams and agencies to execute correctly. Image via Michael Brito. Images via Pixabay: 1 , 2.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Cision

SEPTEMBER 21, 2016

50 on Instagram. Content Creation. Content marketing is another area that can seem overwhelming, but if you continually work on it, it won’t take over your life. When it comes down to it, the marketing activities you should dedicate time (and budget) to are the ones that drive results. Following New People.

Marketing 120

Marketing Comparison eBook Social Media 120

Prohibition

MAY 6, 2021

Instagram continues to develop Reels. Whilst Instagram’s Reels have proven to be a valid competitor to TikTok and have been really well received since they were introduced, TikTok still allows its creators to have more editing and creating options compared to Instagram – such as stitch and duet.

Social Media 62

Social Media Trends Marketing Media 62

Critical Mention

DECEMBER 2, 2018

Promote your business on Instagram. With over 1 billion active monthly users , Instagram has become one of the most popular social networks. Being active on Instagram is an amazing way to get your brand’s name out there. Terence Murray worked as a professional editor in London publishing agency for four years.

Small Business 72

Small Business Strategy Marketing Instagram 72

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ).

Blogging 183

Blogging Comparison eBook Case Study 183

Critical Mention

JUNE 10, 2020

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

Media 104

Media Pitching Trends Resources 104

PR in High Definition

JUNE 3, 2020

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. Photo agencies have expensive lawyers and aren’t afraid to use them.

Digital PR 77

Digital PR Viral Creativity Examples 77

Konnect Agency

FEBRUARY 10, 2020

Facebook, LinkedIn, Twitter and Instagram all offer paid media options that are worth exploring depending on the needs and target audience of your brand. In the fast-paced world of public relations and marketing, paid media is an effective way to move your brand forward and cut through the noise your competitors are making.

How To 72

How To Media YouTube Social Media 72

Prohibition

SEPTEMBER 19, 2019

We constantly hear of occasions where brands, and influencers themselves, have come into fire from the ASA (advertising standards agency) because they haven’t properly disclosed that their content is an ad. Scott Disick, Naomi Campbell and Little Mix have all been caught doing this on their Instagram channels.

Marketing 54

Marketing How To Social Media Instagram 54

Prohibition

AUGUST 19, 2022

For more interesting articles from us check out these posts: 3D Avatars Launched by Instagram and other social media trends. LinkedIn changes it algorithm to tackle ‘engagement baiting’ and Instagram introduces a new story format. Get in contact today to find out how we could help you. How effective is video on social media? .

Television 62

Television Advertising Advertising Instagram 62