Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content. Yes, these companies have smart marketers.

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Agency Resources Employee Internal 133

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. The Public Relations Global Network (PRGN) and member agency Buchanan Public Relations released ‘ The State of Earned Media 2023 ’ report a few months ago. This has made it more challenging to pitch stories successfully.

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Media Nonprofit Pitching Analytics 99

PRSay

MAY 29, 2019

Here’s how: Before reaching out, understand the platform’s mission. Just like with traditional pitches, you’ll need to demonstrate how your story will succeed on their platform. For example, Humankind focuses on stories of kindness, special relationships and triumphs. Use analytics to measure your success.

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Viral How To Advertising Advertising 154

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. That’s what content marketing is all about.

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Media Relations Media Survey Pitching 113

Konnect Agency

APRIL 1, 2021

As a brand strategy agency , it’s our responsibility to build a brand to all that it can be in the eyes of the media. Strategic counsel on the scope of work could include product placements, media relations, digital marketing and so much more. Do you have any ideas about how to make a brand stand out from the celeb founder?

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Brand Branding How To Consumer 59

Shift Communications

SEPTEMBER 17, 2014

Provide value to your readers and keep the sales pitches to a minimum. Marketing Coordinator. The post How to Build An Audience for Your New Blog appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Blogging Content Marketing Metrics blogging building audience' Tori Sabourin.

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Blogging How To SEO Analytics 161

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

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Marketing Content Marketing Social Media Employee 215

Prohibition

OCTOBER 23, 2023

In this episode, PR veteran and successful agency owner, Stephen Waddington, takes us through this complex terrain, offering invaluable insights on surviving economic challenges and exploring the ethical implications of AI in PR. And if you’re looking to create your own podcast, then Prohibition is the agency for you!

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Ethics Communications Pitching Retail 62

Frederik Vincx

JULY 25, 2023

And later creating an inbound sales engine via content marketing and conversion optimization. We had spotted the business opportunity in the communication agencies that we worked at. From there, we kept co-creating with other communication agencies and in-house teams. They became our first clients.

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Software Banking Resources Government 78

Critical Mention

JUNE 10, 2020

For instance, before reaching out with a story idea, PR professionals should understand the preferred platform and target audience of the journalist or influencer they are pitching, to enhance the chances of a placement or mention. Before sending a story pitch, introduce yourself and your organization or client to provide some context.

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Media Pitching Trends Resources 104

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. Read more: How To Promote Your Blog With 107 Content Promotion Tactics.

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Content Marketing Pitching Social Media Internal 111

5W PR

SEPTEMBER 9, 2021

In a world where people (especially Millennials and Gen Z consumers) don’t necessarily trust traditional advertising, public relations experts are using content marketing, social media and event and web-based strategies to power marketing for small businesses by putting people at the center of their brands.

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Small Business Publicity Social Media Web 158

Flack's Revenge

SEPTEMBER 1, 2021

In addition to that, it is a helpful tool for many journalists who really are asking for more information than a simple, pithy email pitch provides. There is no shortage of competitors on our new business pitches, and other tech PR shops are doing quite well thank you, best I can gather. It is not just us. Well, it is Inc.

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Writing Pitching Report Industry 177

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. Valuing Content Changes the Context. Click here for screen shot of the clever content marketing details ). Content Marketing *is* PR.

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Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. That’s how you end up with unwieldy business website URLs no one can hope to remember.

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Travel Technology Conference LinkedIn 281

Victorious PR

MARCH 30, 2023

By working with a top PR agency, entrepreneurs can leverage various strategies to raise brand awareness, generate positive publicity, focus on authority building, and foster lasting relationships with their target audience. There’s no such thing as guaranteed press, so getting the best PR company makes all the difference.

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Brand Branding Reputation Crisis Management 52

Victorious PR

MARCH 30, 2023

By working with a top PR agency, entrepreneurs can leverage various strategies to raise brand awareness, generate positive publicity, focus on authority building, and foster lasting relationships with their target audience. There’s no such thing as guaranteed press, so getting the best PR company makes all the difference.

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Publicity Brand Branding Reputation 52

Prohibition

MAY 13, 2022

You may not have set KPIs that you’d like a PR professional or agency to achieve right away, but you may be able to tell them your company goals, objectives and relevant marketing trends. And any good agency will advise as to what is achievable for you. How to secure media coverage through outreach. Setting targets.

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Print Trends Agency Brand 112

Landis PR

JUNE 27, 2022

My career started 35 years ago at a PR agency that specialized in the luxury lifestyle sector. And now I’m happily back at an agency, working with environmental and healthcare clients. While I absolutely love working with journalists to develop and shape a story, I really ( really ) hate pitching. Can you believe it?

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Healthcare Exercises Pitching Sports 52

Journalistics

JANUARY 24, 2016

Inspired by my recent reflection and subsequent thinking about where I want to go from here with Journalistics, I’ve written a two-part post on how to create an editorial strategy for your blog. And with that, let’s jump into “How to Create an Editorial Strategy: Part One”: Look Back Before Looking Ahead.

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Blogging Strategy How To Writing 69

Sword and the Script

MARCH 28, 2017

You’ve spent weeks or months pitching a key reporter. A professional will know how to build rapport and ask questions that elicit responses worth writing. It’s a classic example of why content marketing and public relations need each other. Is your PR agency bringing creative ideas to the table? Talk to Us!

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B2B Blogging How To Media 60

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched.

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Television Pitching Journalism Interviews 120

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog.

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Survey Report Media B2B 102

Buzzstream

MAY 2, 2024

Some journalists love to get pitched great stories. But they are so bombarded with irrelevant stories and weak pitches that they don’t put their email addresses front and center. This post isn’t about writing a media pitch because we’ve already done that. However, for illustrative purposes, I’ll still show how to confirm.

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Digital PR Report How To Pitching 62

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. What if what we know in marketing is holding us back?

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Tools Publicity Measurement SEO 136

The Resolution Blog

OCTOBER 7, 2015

How many PR agencies consider SEO when they’re coming up with PR strategies for clients? How many PRs write blogs and truly understand how to optimise them for Search? The big opportunity for the PR industry though is content marketing, an increasingly key element of SEO. And what about SEOs?

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SEO Engineering Content Marketing Agency 120

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Working with a Tech PR agency can help to ensure that the right strategies are used for maximum results. neon lights. neon lights.

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Strategy Brand Branding Technology 62

Sword and the Script

JULY 10, 2018

A while back a reporter I had been pitching threw me what I thought was an unexpected softball. How about some commentary on X topic from X executive he asked? How to Generate Media Referenceable B2B Customers with a Blog. Media Relations Ends; Content Marketing Begins. Of course, I jumped to make it happen.

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Media Relations Media Content Marketing Corporate 74

ZudePR

JANUARY 26, 2016

I’m working more and more with graphic design agencies; helping clients sell more online. A searingly honest account of how to succeed in this artistic profession. How to be a graphic designer without losing your soul. And if you run a studio/office/agency always ask why, in every situation. Graphic Design.

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How To Meeting Creativity Agency 65

Shift Communications

OCTOBER 10, 2014

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be. Account Manager, Marketing Technology. Lessons in depth. What are the lessons like you ask?

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Marketing Advertising Advertising Small Business 144

Journalistics

JANUARY 24, 2016

Inspired by my recent reflection and subsequent thinking about where I want to go from here with Journalistics, I’ve written a two-part post on how to create an editorial strategy for your blog. And with that, let’s jump into “How to Create an Editorial Strategy: Part One”: Look Back Before Looking Ahead.

Blogging 40

Blogging Strategy How To Writing 40

Sword and the Script

APRIL 11, 2017

A pitch is certainly a staple way of getting the word out, but email inboxes are crowded. This is because good content earns your company a spot in the search index, which studies show reporters check for sources. How to Generate Media Referenceable B2B Customers with a Blog. 2) Email still the preferred pitching channel.

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Report Media Survey Pitching 71

Sword and the Script

MARCH 27, 2018

4 Big Media Trends that have Upended PR and Marketing. How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. This is how many of them pivoted a few years back to make a profit. Pitch a story about how the world is ending. The alternative?

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Media Relations Media Trade Shows Journalism 76

PR Fuel

JUNE 24, 2021

About 69% of marketers with successful campaigns have a documented content marketing strategy. As part of your content strategy, you might consider drafting your own press releases. Instead, hire an experienced, professional writer who understands how to write with publications in mind. A Stronger Pitch.

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Company SEO Writing Engineering 62

Shift Communications

DECEMBER 30, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how. Let’s jump in: How to Choose a PR Strategy: Part 1 of 6. How to Build Rapport and Pitch Media Using Twitter.

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Twitter Pitching Facebook Data 74

Beyond PR

JUNE 14, 2018

Although leading a PR agency as CEO will always have its fair share of surprises, a member of his team came back from a meeting with a client a few years ago with some particularly ominous feedback. How to Create Better Relationships With Journalists. Daniel Tisch calls it “the penny-dropping moment.” About Shane Schick.

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Pitching Content Marketing Ethics Course 45

Sword and the Script

APRIL 10, 2018

In turn, I put together a pitch with a link and reached out to reporters I thought would be interested. Why Content Marketing and Public Relations Need Each Other. In today’s prove-everything-in-marketing-has-value-before-you-do-it , this is sheer insanity. Need a PR agency that can both bring ideas and execute on them?

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Engineering Content Marketing Analysis B2B 72