Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. And in B2B marketing it already does.

Interviews 99

Interviews Publicity Technology Social Media 99

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. Though the applied technology is still in its early days, its future is huge.

Trends 157

Trends Privacy Data Reputation 157

PR 20/20

SEPTEMBER 17, 2019

“Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus.

Conference 97

Conference Marketing Case Study Content Marketing 97

Shift Communications

SEPTEMBER 28, 2015

On Friday, September 24, Facebook rebooted its Notes feature. Formerly the domain of silly forwards and “25 things you didn’t know about me but will doom my political career if anyone finds out” content, Notes’ reboot appears sharply aimed at sites like Quartz and Medium. Vice President, Marketing Technology.

SEO 60

SEO Facebook Employee Web 60

The Proactive Report

JANUARY 13, 2016

. “This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience. Technology: Rolling out new technologies to support this transformation. Digital PR on Facebook. streamline communication and collaboration. Follow me on Twitter.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

. “This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience. Technology: Rolling out new technologies to support this transformation. Digital PR on Facebook. streamline communication and collaboration. Follow me on Twitter.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

. “This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience. Technology: Rolling out new technologies to support this transformation. Digital PR on Facebook. streamline communication and collaboration. Follow me on Twitter.

Marketing 100

Marketing Digital PR Enterprise Technology 100

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. T he industries that generate the highest demand : Technology, financial services and higher education. Here are five benefits of doing so: Benefits of Marketing with LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Cision

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. Artifical intelligence made it easier for marketers to get better results in a number of different ways.

Communications 225

Communications Marketing Radio Airlines 225

Shift Communications

DECEMBER 2, 2014

Someone smart turned the 80/20 rule around and applied it as an easy way to get started on social efforts — a hard and fast way to know how much to talk about our own content while sharing that of others. Facebook is demanding changes to the way we do things as companies who have brand pages. Chel Wolverton.

Social Media 165

Social Media Media Guidelines Study 165

Shift Communications

NOVEMBER 24, 2014

The third spike is from our Facebook Page Cost Calculator. That’s worth revisiting and upgrading, especially in the wake of the latest Facebook algorithm changes. Are they part and parcel of your content marketing strategy? If you didn’t actively create content around these, why did they happen?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

PRSay

SEPTEMBER 10, 2019

To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. On Facebook, for instance, video posts garner 135 percent greater organic reach than photo posts. At the PRSA 2019 International Conference , Oct.

Storytelling 137

Storytelling Video Strategy Analytics 137

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London.

SEO 120

SEO Creativity Mobile Journalism 120

Sword and the Script

FEBRUARY 15, 2020

Content production to grow 25%. “58% 58% of those surveyed planning to increase their content production in 2020 by at least 25%, relative to 2019.”. 21% of respondents cited a skills gap as the top barrier to using technology in marketing. Most effective marketing channels. Tech skills gap persists. Talk to Us !

Study 78

Study Marketing Brand Branding 78

Critical Mention

OCTOBER 25, 2021

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

Media 162

Media Fashion Television Radio 162

Critical Mention

JUNE 10, 2020

The way technology like online news tracking or Google Trends works, PR and communications pros have trending topics at their fingertips at all times. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Trending Topics Can Work Both Ways .

Media 104

Media Pitching Trends Resources 104

Solo PR Pro

DECEMBER 22, 2020

Mary Deming Barber, a member of our Solo PR Pro Facebook group , says she always attends PRSA’s conference. The virtual conference held this year focused on the post-pandemic world and how to lead the agency of the future. Content Marketing World. Hosted by the Content Marketing Institute — a.k.a.

Conference 58

Conference Content Marketing Community Education 58

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. If you don’t believe that video is the predominant medium for communicating today – check out just these five stats: 82% of Twitter users watch video content on Twitter.

YouTube 136

YouTube Training Video Survey 136

The Resolution Blog

JANUARY 8, 2018

What if what we know in marketing is holding us back? When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently.

Tools 136

Tools Publicity Measurement SEO 136

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Ephemeral marketing. Mobile Marketer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Shift Communications

FEBRUARY 20, 2019

Instagram and Facebook use hashtags as well. Facebook offers top trending news now on their platform which can be leveraged, however, Facebook has slowly turned into a pay to play platform with algorithm changes in the news feed impacting organic social media marketing efforts. along with post content data.

Trends 142

Trends Industry Wikipedia How To 142

PR in High Definition

JUNE 25, 2020

For example: Social media – Social media giants Facebook and Twitter both reported record user numbers across their platforms during lockdown. Despite this, engagement rates on Facebook fell to their lowest in 2020, and Twitter has followed the same downward trend. After all, people don’t want to be marketed to at the moment, right?

Exercises 71

Exercises Employee Social Media Communications 71

PR in High Definition

JUNE 25, 2020

For example: Social media – Social media giants Facebook and Twitter both reported record user numbers across their platforms during lockdown. Despite this, engagement rates on Facebook fell to their lowest in 2020, and Twitter has followed the same downward trend. After all, people don’t want to be marketed to at the moment, right?

Exercises 62

Exercises Employee Social Media Communications 62

Shift Communications

OCTOBER 19, 2018

If you haven’t already set up Twitter lists, scanned through Facebook groups or sought out Instagram hashtags of prominent, influential or interesting people in your industry, stop and do so now. Marketing Newsletters: The Moz Blog, Marketing Land, Digiday, SHIFT Happens. Marketing Analyst. Jordyn Danielson.

Transportation 68

Transportation Google Trends Tools 68

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Technology and data have supercharged consumer expectations for a personalized, connected experience. But technology isn’t the whole story.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

NOVEMBER 1, 2016

She doesn’t have a Facebook page or Snapchat account. Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. She doesn’t have any Twitter followers. A List of Top Influencers.

Marketing 60

Marketing Study Survey Content Marketing 60

Norton's Notes

JANUARY 25, 2018

Over the last few years, other channels such as Facebook and Twitter have been fighting to stay relevant with the introduction of video elements. According to this article , over 60% of marketers plan to increase their investment in video over the next year. It seems everywhere we turn now we are being told video is where it is at.

Video 38

Video Social Media Media Google 38

Communications Conversations

JULY 19, 2018

Now, in 2018, as big brands strive to integrate siloed processes, tools and resources across all of the channels where they touch customers, the career advice I’m hearing is that the modern marketer should generalize and broaden the scope of their subject matter expertise, to be more holistic. Content marketing is a process, and a hard one.

Social Media 60

Social Media Media B2B Content Marketing 60

MaccaPR

DECEMBER 10, 2014

-based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.”

SEO 98

SEO Interviews Blogging Engineering 98

Shift Communications

JANUARY 25, 2016

This very early application of content marketing came at the perfect time, in a number of ways. For the blogosphere, it came at a time when the demand for content on indoor pools was not met with a satisfactory supply. Their efforts are what we know of today as “content marketing.” Marketing Coordinator.

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

FEBRUARY 6, 2015

In a look at traditional media coverage, blogs, and forums, SHIFT found that in 2014, Twitter gained on Facebook consistently throughout 2014. People talked more about Twitter than Facebook: Combined with Twitter’s attempts to be friendlier to new users, this increased media awareness may help bolster Twitter’s new user numbers in 2015.

Twitter 60

Twitter Mobile Video Advertising 60

Sword and the Script

MAY 11, 2019

While the ARPR study finds these announcements don’t realize the same analytical effects, I would argue they are among the most important to B2B technology businesses. Additional reading: PR, Social Media and the Imperative of Content Marketing [UML]. Why Content Marketing and Public Relations Need Each Other.

Study 139

Study Media Relations Media Measurement 139

Shift Communications

DECEMBER 30, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. What Facebook Dislikes Could Mean for Data-Driven Marketers. Marketing Coordinator.

Twitter 74

Twitter Pitching Facebook Data 74

Shift Communications

JULY 31, 2015

LinkedIn is thus shifting more of its portfolio of marketing solutions away from straight display to native content marketing and its lead generation solution, Lead Accelerator. Vice President, Marketing Technology. What does this mean for us? What should you be doing on LinkedIn? Christopher S.

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Communications Conversations

JULY 20, 2017

But, for many of those years, that relationship was mostly based on interactions on Twitter and Facebook and seeing Sarah at events around town from time to time. I think our audience is craving this type of lifestyle content more than the traditional, sales-focused content they’re used to seeing from us.

Corporate 0

Corporate Agency System Meeting 0

Sword and the Script

FEBRUARY 11, 2017

Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder.

Tools 60

Tools Pinterest Marketing Media 60

Shift Communications

OCTOBER 9, 2014

Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Earlier this year, Mark Schaefer proposed the idea of what he calls content shock. There’s still 24 of them.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158