Sword and the Script

DECEMBER 16, 2017

Initially, the association published a stand-alone report , titled “ The Evolution of Public Relations ” (downloads a PDF) which I’m referring to here. Additional resources on this report: eMarketer: How B2Bs Split Their Marketing Spending. Can your agency bring big ideas and execute? What’s old is new again, or so it seems.

B2B 86

B2B Media Survey Advertising 86

Sword and the Script

APRIL 11, 2017

This is an opportunity for PR to the extent internal experts can help a reporter and their audience break down and understand an emerging issue. The full report in PDF format is available for download with registration here. Is your PR agency bringing creative ideas to the table? Give our services a try. Talk to Us!

Report 71

Report Media Survey Pitching 71

Communications Conversations

JULY 20, 2017

Using content for marketing isn’t new, but it is something that Patterson hasn’t done consistently. We’re also dabbling in some influencer work, which I think is going to be more important in the future of content marketing. In your 7-8 years in the work world, you’ve been on the agency and corporate sides.

Corporate 0

Corporate Agency System Meeting 0

Stephen Waddington

MAY 23, 2018

Tools were benchmarked against the GBOK framework by an international group of practitioners. We’ll adapt as we have with social media, content marketing, influencer marketing and PESO. Modernisation Ten years ago regional media relations was a strong area of business for a PR agency or national or regional organisation.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

MAY 1, 2018

This is what I mean when I suggest you can’t run content marketing like a campaign, but you can run a campaign inside a content marketing program. Trust is both a flywheel in marketing and key point of differentiation. Marketing Charts: What the Most Influential B2B Vendors Are Doing to Win Business.

B2B 62

B2B Marketing Survey Study 62

Beyond PR

OCTOBER 27, 2016

Over the years, I learned about marketing tactics that I implemented to augment my PR efforts. I learned about social media, about search engine optimization, about email marketing, about remarketing, about lead generation and funnels and demand generation and content marketing and events and graphic design.

Communications 40

Communications Tools Analytics Television 40

Sword and the Script

NOVEMBER 10, 2020

In a report, Radix breaks the numbers out like this: about one-third (28%) like less than half of the content they produce. 3% don’t like any of their content. Radix is a UK-based agency, but the report says they polled people around the world, including the U.S. Do you know what fixes the “good content” debate?

B2B 144

B2B Marketing Survey Case Study 144

PR 20/20

NOVEMBER 29, 2022

Step 1: Complete a marketing assessment. Every marketing plan should start with an honest internal marketing assessment. The assessment should consider perspectives from multiple stakeholders, including marketing and sales leaders and key executives. Internal brand surveys. Industry trends and reports.

Marketing 52

Marketing Analytics eBook System 52

Deirdre Breakenridge

APRIL 29, 2019

3) Augment media relations with content marketing. As I wrote for an IABC feature in Communication World , my epiphany with content came years ago, when a pitch I thought was timely and relevant fell on deaf ears. This isn’t just a tactical application. If you are involved in media relations, studying the media is imperative.

Survey 377

Survey Media Relations Media Ethics 377

Beyond PR

MAY 12, 2016

When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles. In a word, content. Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients.

Agency 40

Agency Real Estate Film Video 40

MaccaPR

JUNE 3, 2014

If we didn’t ask a burning question that you have about inbound marketing, please comment below and we’ll be sure that Catherine answers you! First and foremost, how do you define inbound marketing? It can mean different things to different people and even go by other names, such as content marketing and lead generation.

Marketing 91

Marketing Small Business Interviews Internal 91

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ISEBOX

MARCH 18, 2016

This affordable platform created specifically for agencies keeps everyone on the same page with scheduling meetings, timelines and milestones. Internal Messaging Apps = Effective Internal Communications. Streamlining internal communication is critical when organizing public relations campaigns.

Publicity 70

Publicity Enterprise Analytics Tools 70

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? Maccabee Public Relations. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Stuart is an international PR adviser, speaker, trainer, and blogger.

Communications 81

Communications How To Blogging Content Marketing 81

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels.

Strategy 72

Strategy How To Measurement Analytics 72

Scott Public Relations

JULY 19, 2019

If you find that even the simple metrics are dropping, conduct an audit of your content to determine where an investment is needed to improve your content marketing bottom-line. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

JULY 19, 2019

If you find that even the simple metrics are dropping, conduct an audit of your content to determine where an investment is needed to improve your content marketing bottom-line. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. When someone downloads an ebook, a marketer defines a set of rules that tells the machine what to do next (i.e.

Marketing 53

Marketing Software eBook Technology 53

ZudePR

JUNE 6, 2016

If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. He's also a world-leading web strategist, content marketer, author, and speaker. The root of the problem is always internal. Five book recommendations.

Writing 114

Writing Social Media SEO Blogging 114

Contently - Strategy

DECEMBER 29, 2022

Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process. Figure out what cross-functional team members need to be involved in promoting and distributing the content before it’s created. Execute a larger internal communications plan.

eBook 145

eBook Product Launch Software Internal 145

Scott Public Relations

JULY 12, 2019

These challenges from “ 3 approaches to revamping your content strategy ” can help set new expectations and reset your approach to content marketing. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

JULY 12, 2019

These challenges from “ 3 approaches to revamping your content strategy ” can help set new expectations and reset your approach to content marketing. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Solo PR Pro

JANUARY 5, 2016

The post also includes downloadable key message formats and detailed message mapping templates, along with an accompanying 25-page ebook to help you craft your own messaging, exclusively for Solo PR PRO Premium members. Love them or hate them, highly-sharable infographics have become an enduring part of the content marketing landscape.

Infographics 40

Infographics eBook Survey Resources 40

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

MaccaPR

MARCH 18, 2015

Moderated by Maccabee''s Social Media Director Christina Milanowski, the panel discussions featured content marketing all-stars: Angela Dalton , Content Strategist and Senior Marketing Planner, General Mills – Tablespoon.com. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Rob Six, Senior Vice President of Corporate Communications, Roll International. You can download the full infographic of the 15 skills here.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120