The Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. 92% of marketers claim that social media marketing is important for their business. Content Marketing Mastering Social Media' In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center.

Social Media 279

Social Media Strategy Pinterest Media 279

Sword and the Script

JULY 9, 2016

Perhaps there’s a better way to nurture or otherwise engage the chap who registered to downloaded a white paper than three ( and often more) touches by sales within 24 hours. Maybe that person just wanted the content and there’s no chance he or she will ever make a purchase. Perhaps engagement is better metric than volume.

Content Marketing 69

Content Marketing Social Media Marketing Media 69

Onclusive

JANUARY 6, 2020

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control.

Advertising 195

Advertising Advertising Marketing How To 195

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 94

Agency Trends Marketing Survey 94

Sword and the Script

JULY 25, 2023

The report is based on a survey commissioned by B2B agency Transmission and conducted by the research firm Savanta. About half were senior financial leaders, such as CFOs, and the other half were senior marketing leaders including CMOs. Yet this is really hard to prove in a spreadsheet and CFOs are a highly skeptical audience.

B2B 96

B2B Brand Branding Marketing 96

PR 20/20

SEPTEMBER 29, 2022

During his session, Haeri honed in on the importance of creativity in B2B marketing, citing actor and ad expert Ryan Reynolds’ creative approach to targeted ad campaigns. He has a firsthand understanding of Reynolds’ tactics, given Reynolds’ own advertising agency, Maximum Effort Marketing, was acquired by MNTN in June 2021.

B2B 61

B2B Creativity Content Marketing Measurement 61

The Proactive Report

JUNE 30, 2015

1 marketing objective supported by content marketing. of UK and US agency and brand professionals put this at the top of their list. Almost half (48%) felt that their content was not creating any customer engagement. DOWNLOAD THE POSTER. Two recent studies show that brand engagement is the No.

Tools 100

Tools Strategy Content Marketing Measurement 100

Sword and the Script

JUNE 9, 2020

>>> Looking for an agency partner with the content chops to build a sound strategy and execute? That’s what content marketing is all about. Too many confuse content marketing with marketing content. Here are 10 other tips for being easy to cover. >>>

Media Relations 112

Media Relations Media Survey Pitching 112

Cision

SEPTEMBER 21, 2016

Then set up a series of emails that will follow that initial download email. Once you create the copy for these, use your automation software to set up the emailing schedule, such as “Email one is sent four days after Download Email.”. Content Creation. their value.

Marketing 120

Marketing Comparison eBook Social Media 120

The Resolution Blog

MAY 17, 2017

There have never been so many new-breed agencies offering similar services. PR, influencer outreach, content marketing, link-builders, social and digital marketing set-ups are all winning communications briefs. How can PR agencies compete? It’s not just the head of marketing looking through these reports.

How To 120

How To Measurement Financial Report 120

Rock the Status Quo

SEPTEMBER 9, 2014

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) You paid the photographer AND agency, after all, so it belongs to you!) She can be an agency or marketing departments best friend. Right where it counts! Nope, not on your kisser but, even worse, in your wallet.

Blogging 194

Blogging Agency Social Media Content Marketing 194

The Resolution Blog

JANUARY 8, 2018

What if what we know in marketing is holding us back? When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Why Owned Media is Key to an Effective PR Plan We know that content is important in PR now but can we explain why? Don’t miss out download now.

Tools 136

Tools Publicity SEO Measurement 136

Polaris

NOVEMBER 24, 2014

A typical RFP for a marketing or PR firm asks for a company history, annual revenue, related experience, staffing details, hourly rates, client recommendations and even detailed strategic or tactical plans on how the agency will address the client’s business objectives. 1: What services do you require? 1: What services do you require?

Marketing 168

Marketing Policies Agency eBook 168

Cision

NOVEMBER 15, 2016

media) or ‘dot-agency’ (.agency) agency) domain. Download it now and learn how to revitalize your brand blog, engage prospects and nurture them into customers through compelling content. and name.kitchen, where she spends her days doing media relations, content marketing and social media. So go ahead.

Trends 120

Trends Leadership Small Business Analytics 120

PR in High Definition

FEBRUARY 22, 2017

I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. It’s not just about content for the website. So why have PR agencies been slowing down on SEO services? Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. Nick Bell is the VP of Marketing Communications at Cision. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. Can your agency bring big ideas and execute? Talk to Us

eBook 72

eBook Exercises Employee SEO 72

Sword and the Script

FEBRUARY 15, 2020

Just 12% are optimizing their content for voice search, even though Google reported in 2016 that 20% of searches are made by a voice interface. The full report covers a lot of ground and it is available for download with registration. 3) How marketing is organizing to tackle goals and challenges. 56% said public relations.

Study 78

Study Marketing Brand Branding 78

Shift Communications

OCTOBER 10, 2014

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be. Account Manager, Marketing Technology. Chel Wolverton.

Marketing 144

Marketing Advertising Advertising Small Business 144

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. If you work for a big agency or even a large corporate communications shop, you can designate one person as a relationship owner so that pitches are filtered through that person. Marketing attribution for earned media.

Technology 169

Technology Publicity Software Pitching 169

PR in High Definition

FEBRUARY 22, 2017

I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. It’s not just about content for the website. So why have PR agencies been slowing down on SEO services? Is SEO hard? Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

Prohibition

FEBRUARY 2, 2023

This pop-up would appear on all of your externally downloaded apps that aren’t native to an Apple device. You may have seen this yourself if you are an Apple user, this happened after you had downloaded the update or when you download a new app. Before the IoS 14.5

Social Media 62

Social Media Media Advertising Advertising 62

Sword and the Script

JULY 5, 2016

Those are the findings from research by Drew McLellan and the Agency Management Institute titled, 2015 Agency Hiring & Firing Insights. The research, in the form of a PDF report, is freely available for download with registration, which I did to review it and found the data impressive. Why do agencies get fired?

B2C 61

B2C Corporate Agency Survey 61

PR 20/20

NOVEMBER 30, 2022

This audit is a key piece of the puzzle when we start working with new partners to build long-term, custom marketing plans that win executive buy-in and align with stakeholder goals. For the full 40+ questions, download our Comprehensive Marketing Audit Template. Define goals for blogging and overall content production.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JANUARY 27, 2015

In clicking-through the ad to the landing page, the eBook was a topic that interests me, so I began the process of registering for the download. Shift gave visitors the option to download the content for free with registration – or the option to buy the eBook for $10.00. Content Marketing *is* PR.

Pitching 60

Pitching eBook Advertising Advertising 60

The Resolution Blog

OCTOBER 4, 2019

This means it goes hand in hand with content marketing, where the goal is to pull visitors to a site through thoughtful, insightful, and educational content. The Difference Isn’t So Different The difference between paid media agencies and PRs is primarily a difference in belief systems.

Advertising 120

Advertising Advertising Measurement Storytelling 120

MaccaPR

JANUARY 5, 2016

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. First off, you reduced the size of our precious Maccabee agency logo, Walt.

Blogging 48

Blogging Creativity Agency Mobile 48

Burrelles Fresh Ideas

FEBRUARY 20, 2024

Download our free Online Video Success tip sheet. Find out how Burrelles simplifies monitoring and sentiment analysis for brands and agencies. Guest Contributor: Victor Blasco is a digital marketing expert, Co-Founder & CEO of the explainer video company Yum Yum Videos and Yum Yum Digital.

Video 85

Video Brand Branding Energy 85

Sword and the Script

APRIL 29, 2017

To that end, it’s really hard to sell more if you stop talking to your market. Instead of taking a hatchet to the budget, I’d suggest P&G re-allocate some of that ridiculous spend in display and programmatic ads into content marketing and PR. And that’s the theme for this week’s Unscripted Marketing links [UML].

Marketing 68

Marketing Measurement Content Marketing Survey 68

Polaris

MARCH 20, 2015

Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on. If you need help starting or maintaining a blog, download our eBook, Business Blogging Fundamentals.

SEO 100

SEO eBook Google Engineering 100

Shift Communications

JULY 5, 2016

Download your copy today: Christopher S. Vice President, Marketing Technology. The post Public relations struggling with the content avalanche appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Publicity 110

Publicity eBook Analysis Google 110

PR 20/20

FEBRUARY 29, 2016

Performance Pack Plus : You may have downloaded the Performance Pack, full of tools and templates that complement the book. We’re now offering the Performance Pack Plus, a new workbook with more exclusive downloads designed to help you better assess your business and align talent, tech and strategy to maximize performance.

Resources 40

Resources Marketing Technology Strategy 40

PR 20/20

DECEMBER 14, 2022

This is a common question we hear as an inbound marketing agency. Editing content is not only okay—it’s preferred. In fact, this blog post you’re reading right now will likely become a content edit in a year or two. Great, so how do I know if a post is worthy of being a content edit?”. Our answer?

SEO 52

SEO Google Engineering eBook 52

Sword and the Script

OCTOBER 24, 2017

Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 44% say content marketing.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

MAY 13, 2017

3) Measuring an influencer marketing program. In B2B circles, PR, content marketing, social media and influencer relations all face the same measurement challenge: it’s non-linear. that she penned for Simply Measured : “A prospect might attend a webinar, watch videos, or download more content. Talk to Us!

Strategy 77

Strategy Marketing Measurement B2B 77

Sword and the Script

DECEMBER 16, 2017

Initially, the association published a stand-alone report , titled “ The Evolution of Public Relations ” (downloads a PDF) which I’m referring to here. It predicted marketing and PR would converge over the next five years. Additional resources on this report: eMarketer: How B2Bs Split Their Marketing Spending. Talk to Us !

B2B 85

B2B Media Survey Advertising 85