Deirdre Breakenridge

FEBRUARY 23, 2015

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? We’d love to hear from you…. Guest Post PR 2.0

Content Marketing 150

Content Marketing Marketing How To Leadership 150

5W PR

MARCH 26, 2024

Frame the communication around the solid benefits the technology contributes, emphasizing features that address their challenges and boost their ROI. Data Whenever possible, back all declarations with hard-hitting data. Content marketing Complement the PR efforts with a strong content marketing strategy.

B2B 78

B2B Strategy Communications Case Study 78

Sword and the Script

FEBRUARY 26, 2019

I’m crunching data from this year’s survey now, and while the results aren’t finished yet, I can tell you that number has grown. This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. Myth 2: Content marketing doesn’t yield credibility.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Sword and the Script

JUNE 13, 2017

The recent commentary on content marketing by Gartner Research may have given B2B tech marketers motivation to reconsider the concept. Every B2B tech marketer is familiar with the analyst firm because of the implication the four corners of one certain magical graphical quad chart can have on a short list of vendors.

Content Marketing 78

Content Marketing Marketing B2B Analytics 78

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. More Intelligent” Marketing Automation. I love traditional marketing automation. Marketing Artificial Intelligence Conference (MAICON).

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. And with 8,000+ solutions on the market, it might seem a bit daunting. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without.

Technology 65

Technology Marketing Tools Google 65

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. Brands don’t need to be purchasing more technology–they need to be purchasing less. Especially (sadly) on the agency side.

Technology 84

Technology Social Media Tools Trends 84

Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. Technology helps it scale. PR generates influence. PR is (nearly) immune to ad blocking.

Mobile 100

Mobile SEO Reputation Web 100

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Sword and the Script

DECEMBER 28, 2021

However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. If you want first-party data…. If you want content marketing to augment PR, social media and other marketing activities…. If you want social proof….

Blogging 136

Blogging Software Google Content Marketing 136

Sword and the Script

JUNE 27, 2017

What does it take to implement content marketing effectively in a B2B organization? It’s not an easy question to answer broadly because: a) every team has its own dynamics; b) every organization has constraints and limitations, and c) every vertical market has its own unique characteristics. 1) Hands on marketing leadership.

Content Marketing 68

Content Marketing B2B Marketing Leadership 68

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 94

Agency Trends Marketing Survey 94

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. marketers so much, but in today’s digital environment, everyone is impacted. And it won’t be the last data protection or privacy regulation we’ll see. Data and more data.

Trends 157

Trends Privacy Data Reputation 157

Burrelles Fresh Ideas

JANUARY 23, 2024

Before we look at the intersection of machine learning and psychology, it’s important to consider how the technology can make a difference in PR and marketing campaigns. Rather than being programmed to perform specific tasks, these platforms can learn from the data they are fed.

Technology 76

Technology Training Data Consumer 76

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Stephen Waddington

OCTOBER 18, 2018

Here’s a process, tools and forward planning data to help build a news or editorial calendar. The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation. News planning is an important PR technique.

Tools 203

Tools Web Banking Wikipedia 203

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Sales data: In some cases, PR practitioners may track sales data to see if there is a correlation between PR efforts and increased sales. And in B2B marketing it already does.

Interviews 100

Interviews Publicity Technology Social Media 100

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content. Yes, these companies have smart marketers.

Agency 133

Agency Resources Employee Internal 133

Stephen Waddington

JANUARY 27, 2021

I’ve recently joined the Reuben Sinclair management team as a non executive director to help develop its PRogress network for agency founders and managers , and RS-Engage its outsourced talent offer. In markets where demand is high there is likely to be some inflation in the coming months. It’s tough for entry level Jobseekers.

Marketing 140

Marketing Travel Storytelling Healthcare 140

Cision

JANUARY 3, 2018

The organization type and discipline also impacted this metric: PR agencies are seeing the biggest budget cuts, followed by marketing agencies, in-house teams and communications firms. Know that there are tools that solve the content and earned media measurement challenge. So what’s the solution?

Measurement 225

Measurement Tools eBook Analytics 225

5W PR

JUNE 27, 2022

Advertising technology is all of the tools and platforms that companies can use to create and distribute targeted digital ad campaigns to their audiences. This type of data-driven approach can attract a larger number of new customers while still fostering brand loyalty which helps retain the existing customers. Contextual Targeting.

Company 88

Company Strategy Publicity Advertising 88

Shift Communications

NOVEMBER 24, 2014

However, all of this data processing may not necessarily lead to any insights or any strategic changes; in many cases, we’ll be publishing massive quantities of shelfware that will go unseen. How do you use the data to make changes in your business and marketing that are meaningful in 2015? How do you avoid this problem?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Sword and the Script

JULY 25, 2023

The report is based on a survey commissioned by B2B agency Transmission and conducted by the research firm Savanta. About half were senior financial leaders, such as CFOs, and the other half were senior marketing leaders including CMOs. Improve “knowledge and use of marketing technologies.”

B2B 96

B2B Brand Branding Marketing 96

Burrelles Fresh Ideas

JANUARY 2, 2024

AI algorithms can analyze data more intricately than ever before, predicting trends and user behaviors. A colleague of mine, an SEO strategist, recently shared how AI tools helped optimize a client’s website by predicting user questions and tailoring content to answer them preemptively.

SEO 84

SEO Mobile Engineering Ethics 84

Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry. Along the way, I’ve probably consumed more pieces of branded content than anyone else. I should know.

Brand 145

Brand Branding Healthcare Enterprise 145

Cision

AUGUST 23, 2017

When your target audience feels entertained and happy, they are more likely to share the content. Unveiling surprising facts or data can also make your online PR content go viral. This technology can track up to 32 muscle groups in the viewer’s face about 15 times a second. About Avinash Nair.

Digital PR 251

Digital PR How To Small Business Analysis 251

Communications Conversations

NOVEMBER 10, 2014

A few months ago, I started seeing articles about robots that could develop actual content if given a somewhat organized data set. In essence, these “robots” were producing content from numbers. Unless you have a data set you can give the robot access to. Wait, is this for real? Smart, right?

Corporate 146

Corporate Communications Tools Content Marketing 146

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 2) The marketing budget as a percentage of revenue. Most (59%) of U.S.-based

Survey 104

Survey Marketing B2B Content Marketing 104

The Proactive Report

JULY 23, 2017

It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” This seems like a no-brainer to me, yet 70 percent of marketers lack a consistent or integrated content strategy. CONTENT STRATEGY AS A COMPETENCY. Altimeter ).

Strategy 149

Strategy SEO B2C Engineering 149

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Tools Agency Resources 136

Sword and the Script

OCTOBER 3, 2020

That’s the theme for this week’s Unscripted Marketing Links – an occasional roundup of three ideas I’ve poured over and present here for your perusal. >>> >>> Can your agency bring big ideas and execute? trade show market will be cut in size by almost two-thirds this year.” What sort of data?]

Trade Shows 107

Trade Shows B2B Marketing Conference 107

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

Beyond vertical video, users now have so many different ways to watch video, and the hunger for great video content is so great that PR agencies are investing in video. Agencies are having to think of new, creative ways to use video for selling a product or message. Content gets “real.” Video goes vertical.

Trends 120

Trends Mobile Video Film 120

PR 20/20

SEPTEMBER 15, 2022

With today’s abundance of data and advanced marketing technology, consumers and businesses expect a personalized experience. When dealing with restricted data or missing data, make sure the default version of your content is as impactful as possible. Get started with smart content.

Privacy 59

Privacy Data Consumer Conference 59

Cision

JULY 25, 2017

For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years. Nick Bell is the VP of Marketing Communications at Cision. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. What if what we know in marketing is holding us back? When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Is there is a link?

Tools 136

Tools Publicity SEO Measurement 136

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. Data continues to drive coverage. Not that we needed any more evidence, but the hunger for hard data and statistics hasn’t waned. Technology means continuous learning.

YouTube 136

YouTube Training Video Survey 136