Sword and the Script

MAY 17, 2016

If your answer involves turning to Google, then you’re not unlike the 250 or so reporters the agency Wasabi Publicity recently surveyed. The results are precisely why PR should embrace content marketing. What Does Content Marketing have to do with PR? Breaking news. Social Media. Is it perfect?

Survey 64

Survey Report Content Marketing Pitching 64

PR in High Definition

FEBRUARY 22, 2017

I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. It’s not just about content for the website. So why have PR agencies been slowing down on SEO services? Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

PR in High Definition

FEBRUARY 22, 2017

I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. It’s not just about content for the website. So why have PR agencies been slowing down on SEO services? Is SEO hard? Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

Prohibition

DECEMBER 9, 2021

And don’t forget to pause any scheduled content to ensure you don’t look like you are ignoring the crisis. Create a long-term content marketing campaign – for effective reputation management. This is why it is important to prepare for a PR crisis. How to create a crisis management plan?

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC). Content Marketing Conference. Content Marketing World.

Conference 210

Conference Content Marketing Marketing Education 210

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Then it got picked up by a crisis communications specialist who asked to run it in his newsletter. 3) The Future of Marketing Looks More like Public Relations.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

MARCH 25, 2017

Why Content Marketing and Public Relations Need Each Other. PR is the Best Kept Secret in Effective Content Marketing. Interestingly, the very announcement that Uber was seeking an executive ops chief, resulted in the departure of another, which in turn, set in motion, another round of crisis communications.

Publicity 81

Publicity Crisis Construction Study 81

Waxing UnLyrical

JULY 12, 2018

When I started my first communications agency, people asked me for my “elevator speech.” Prior to founding CommunicationsMatch, Locke held senior corporate communications roles at Prudential Financial, Morgan Stanley and Deutsche Bank and founded communications consultancies. Let me provide an example.

Brand 74

Brand Branding Banking Financial 74

Cision

APRIL 13, 2015

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. So how do you do health care content marketing? So how do you do health care content marketing? Want to rise above the content clutter?

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

Sword and the Script

AUGUST 29, 2017

Where and How B2B Marketing Generates Leads it Likes [Study]. What Does It Take to Implement Content Marketing Effectively in B2B? The study does well to point out that even high-quality thought leadership content rarely moves on its own accord. This also works the other way around in crisis communications.

Leadership 65

Leadership B2B Study Marketing 65

Burrelles Fresh Ideas

JANUARY 2, 2024

CLICK HERE TO REQUEST DEMONSTRATION OR CONSULTATION Guest Contributor: Brandon Leibowitz is the founder of SEO Optimizers , a Digital Marketing Agency in Los Angeles, California. He has been involved with search engine optimization and internet marketing since 2007. He is also the founder of Bosmol.com, a social media news log.

SEO 84

SEO Mobile Engineering Ethics 84

5W PR

APRIL 29, 2020

Those include online advertising, personal selling, events, content marketing, sales promotions, offline advertising, sponsorships, etc. Not only does the organization need to define the overall metrics for the success of the strategy, but each of the communications tools should also have their own metrics.

Strategy 97

Strategy Communications Advertising Advertising 97

Burrelles Fresh Ideas

JANUARY 23, 2024

Find out how Burrelles helps brands and agencies with media monitoring and analysis. Guest Contributor: Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content. Make machine learning a collaborator rather than a crutch in your campaigns.

Technology 76

Technology Training Data Consumer 76

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. It’s not working anymore because more tech companies are chasing fewer in-market buyers.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 2) Content marketing supports lead nurturing. 3) Quality matters in content marketing.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Sword and the Script

MAY 23, 2017

Sizing up or prioritizing responses in crisis communications. Repurpose Does Not Mean Regurgitate in Content Marketing. Good PR agencies usually ask new clients for a list of top competitors. In other words, is much easier to move a domain’s score from 10 to 20 than it is from 50 to 60.

SEO 65

SEO Tools Engineering Web 65

Waxing UnLyrical

MARCH 28, 2017

A1: I’m a recovering PR agency owner trapped in a #PRsoftware company. Howard Williams , a PR strategist providing creative and strategic counsel in messaging, crisis communication and brand building. At one job the CEO was an accountant. I did my first #measurePR there and got a promotion during a recession. measurePR. —

Measurement 40

Measurement Financial Internal International 40

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine.

Conference 59

Conference Consumer Social Media Google 59

Burrelles Fresh Ideas

OCTOBER 17, 2023

NCSAM takes place every October and is led by a collaborative effort between government agencies, private sector organizations, and non-profit organizations. Whether it’s emphasizing the importance of cybersecurity for personal safety or business continuity, PR agencies can create messaging that drives home the importance of this topic.

Education 111

Education Employee Measurement Agency 111

Landis PR

DECEMBER 11, 2023

Speak to your PR agency – it’s what we do. Choose the Right Communication Channels: Based on your audience analysis, select the communication channels that will most effectively convey your message to your target demographic. Again, speak to your PR agency – we live and breathe by it. Don’t know where to start?

Strategy 59

Strategy Company Communications Construction 59

Cision

DECEMBER 4, 2017

Hopefully, the above tips will help you turn a crisis into a PR win. About Avinash Nair: Avinash Nair is a digital marketer at E2M, India’s premium content marketing agency. He specializes in SEO and Content Marketing activities. You can find him on Twitter: @AviNair52.

Crisis 271

Crisis Brand Branding How To 271

5W PR

JANUARY 31, 2024

Understand where your audience is and share engaging content, participate in conversations, and use social media advertising to amplify your messages. Content Marketing: Develop high-quality content that addresses the interests and pain points of your target audience. FAQ What is a Tech PR Agency?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Deirdre Breakenridge

MAY 23, 2017

If your business contains the word “marketing” or “agency” then domains ending in.marketing or.agency could be the best fit for you. You might have a special area of expertise, say, using Instagram, while someone else you know is excellent at crisis communications. Or in this case, what your blog is all about.

Blogging 282

Blogging Case Study Social Media Instagram 282

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. What the PR team does integrates into elements beyond the traditional marketing umbrella it used to sit under.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Landis PR

JULY 31, 2023

Kristen Dunleavy is the senior content marketing manager at Muck Rack, where she creates, distributes and oversees all things content for Muck Rack’s audience of PR pros and journalists. The post Is AI a threat or benefit to marketers and communicators?

Communications 97

Communications Marketing Pitching Technology 97

Burrelles Fresh Ideas

APRIL 9, 2024

Guest Contributor: Brandon Leibowitz is the founder of SEO Optimizers , a Digital Marketing Agency in Los Angeles, California. He has been involved with search engine optimization and internet marketing since 2007. . > Keeping up with the latest social media dialogue about your brand or business is crucial in PR.

Social Media 92

Social Media Marketing Media Storytelling 92

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. For maximum impact on engagement metrics across target audiences-groups, consider crafting top-tier educational content explicitly tailored to resonate with their interests and unique challenges.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Thank you for making 2014 a great year - and here''s to an exciting 2015 filled with more lessons on hot PR and marketing topics!

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Shift Communications

OCTOBER 4, 2017

Andrew Dennis is a Senior Content Marketing Specialist at Siege Media. cta] The post The Cost of a PR Disaster appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Please include attribution to GetCRM.com with this graphic.

Airlines 87

Airlines Financial Film Viral 87

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Sorrel doesn’t think so: “Ad agencies do say they can do this stuff, but they can’t.”.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 18, 2018

That led to a gig with an agency and eventually out on her own with a consulting business. With crisis communications front and center (social media can blow up even a seemingly insignificant issue very quickly) and thought leadership playing such vital roles in a brand’s bottom line, it seems like PR is enjoying a bit of a renaissance. >>>Also

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Sword and the Script

JANUARY 12, 2016

A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility. It’s quite natural to then systematically sprinkle in a bit of corporate content at the same time. PR tends to work across functional silos.

Survey 60

Survey Corporate Social Media Media 60