5W PR

DECEMBER 11, 2018

Social media has become a very good way in which brands can connect with consumers. In the fashion tech industry, it’s more crucial than ever to have a strong social media game with competition at an all-time high. It’s important to not adopt a one-size-fits-all approach to social media.

Fashion 74

Fashion Social Media Brand Branding 74

Stuart Bruce

JULY 15, 2014

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

5W PR

JUNE 14, 2023

Conducting market research to identify consumer preferences, dietary needs, and lifestyle habits is essential. This understanding enables the development of snack options that align with consumers’ desires for both taste and nutrition. This is because busy consumers seek convenient and on-the-go options.

Marketing 88

Marketing Consumer Education Retail 88

5W PR

OCTOBER 25, 2023

In today’s digital age, social media platforms play a pivotal role in shaping consumer behavior and influencing trends. These are the consumers of today and tomorrow, making TikTok an invaluable platform for lifestyle brands to engage with a younger demographic.

Trends 78

Trends Brand Branding Viral 78

Communications Conversations

MARCH 6, 2018

And, a social media thought leader here in the Twin Cities. As Sue builds out her social media team at Cargill, I thought it would be interesting to sit down with her and talk about her path to her current role, her thoughts on former journalists as social media professionals and her favorite North Shore hot spots.

Social Media 102

Social Media Media Corporate Resources 102

Konnect Agency

JANUARY 21, 2021

As we kick off the new year, digital marketers must continue to adapt their social media strategies in a world grappling with a global crisis, political unrest and an unknown economic future. These multi-month programs offer consumers the chance to learn more about a product or service and envision how it could benefit them.

Consumer 52

Consumer Marketing Social Media Instagram 52

5W PR

APRIL 5, 2023

In recent years, indie beauty brands have gained traction as consumers seek unique and innovative products not found at traditional retailers. This involves having a well-designed website and active social media accounts, along with sharing engaging content that resonates with the audience.

Brand 78

Brand Branding Retail Instagram 78

Cision

JULY 31, 2017

With Amazon’s purchase of Whole Foods , these and other brands will face increasing competition, making it imperative for them to own their conversations with consumers. As the industry evolves, companies and brands might find it more difficult to control their own destinies with consumers. Growing and Engaging Your Fan Base.

Strategy 215

Strategy How To Social Media Consumer 215

Konnect Agency

AUGUST 16, 2019

A stream of media, influencers and consumers looking to learn about new baby and parenting products walked the show floor, and Konnect’s own client, Cybex , exhibited its products. our public relations agency encourages the brands we work with to consider participating in them for a number of reasons.

Consumer 40

Consumer Product Launch Retail Agency 40

Shift Communications

JANUARY 25, 2023

The campaign predictably resulted in social media backlash for being tone-deaf and intentionally exclusionary. This ranges from representation in imagery to accessibility (for instance, DTC marketers prioritizing website enhancements to help blind and visually impaired consumers shop.

Strategy 78

Strategy Brand Branding How To 78

Prohibition

OCTOBER 2, 2023

We share strategies to encourage employees to advocate for their companies on social media, and how to turn C-suite executives into influencers. We’re consumed by content these days, so there’s a need for B2B marketers to look at alternative methods for capturing data. Do traditional marketing methods work anymore?

B2B 77

B2B Trends Strategy Marketing 77

5W PR

JUNE 15, 2020

Brands need to have a vibrant and active social media presence today. However, being on social media comes with both benefits and dangers. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public.

Crisis 113

Crisis Digital PR Retail Reputation 113

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Consumers want to interact with your brand values. Which do you choose? Be Consistent, Long-Term Timing.

Corporate 116

Corporate Retail Policies Employee 116

Bianchi Biz Blog

FEBRUARY 1, 2024

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors.

Marketing 107

Marketing Newspapers Print Local 107

Cision

MARCH 30, 2015

The check-in may be dead on Foursquare, but the app is alive and well – and increasing Twitter’s “social media on steroids” effect for brands. Think flash-tweet sales by store location, retail loyalty programs via hashtag to those with the most check-ins, or restaurants tweeting deals based on nearby movie check-ins.”.

Twitter 120

Twitter Social Media Retail Groups 120

Prohibition

AUGUST 1, 2023

In this article, we will explore the importance of food PR for vegan and vegetarian brands, the key strategies for successful campaigns, and the role of social media and influencer partnerships. Leveraging Social Media for Food PR In today’s digital age, social media has become an indispensable tool for food PR.

Brand 62

Brand Branding Ethics Storytelling 62

Prohibition

MAY 29, 2021

Retail giants going the extra mile for consumers. It’s always great when brands show they genuinely care for their consumers! The fashion retailer said they wanted job seekers to feel confident and ready to impress while trying to score a new job. Hats off to Aldi’s social media team!

Retail 62

Retail Social Media B2C Fashion 62

PRSay

APRIL 5, 2023

Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. Illustration credit: alphaspirit ]

Survey 86

Survey Measurement Employee Retail 86

Prohibition

AUGUST 1, 2023

In our latest podcast episode of Socially Unacceptable, we sat down with Andrew Bruce Smith, a pioneer at the intersection of AI, digital communication, and marketing, to explore how marketers can use AI to its full potential. Will consumers be less likely to believe everything they see on the internet, such as data-based news articles?

Marketing 62

Marketing Ethics Retail Tools 62

Prohibition

JANUARY 30, 2024

Long-term partnerships also enable influencers to become genuine ambassadors for a brand, creating a more consistent and cohesive brand image which resonates better with consumers. This approach allows for a more sustained and authentic relationship, fostering a deeper connection between the influencer and the brand.

Trends 62

Trends Marketing Comparison Retail 62

Cision

APRIL 27, 2016

Rogers & Cowan has a tremendous roster of brand and entertainment clients, and I’m especially excited to be leading new business, marketing and social media efforts for the agency’s entertainment and brand teams. What is it like to now move to an agency? Technology has changed the business model.

Real Estate 120

Real Estate Television Technology Agency 120

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London.

SEO 120

SEO Creativity Mobile Journalism 120

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Consumer technology.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. Having this remain a focus will guide a PR strategy, be tailored to your business and ultimately, aid in securing media coverage.

Print 112

Print Trends Agency Brand 112

Prohibition

JULY 21, 2023

Unfortunately, consumers can’t just buy the console from a store or online – it seems that they are only available as part of a rewards scheme competition. Boohoo have teamed up with Mattel to launch a clothing collection that lets consumers shop the aesthetic and create their own Barbie-core looks! million views.

Wireless 62

Wireless Retail B2C Instagram 62

Konnect Agency

OCTOBER 27, 2020

This is hopeful news for consumer brands and helps everyone heave a big sigh of relief. Your public relations agency should be focused on securing media placements that drive to your direct to consumer website and online retail stores, this means targeting digital publications. The answer is yes! Digital Strategy.

Strategy 52

Strategy Brand Branding Retail 52

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. A good public relations agency can make you stand out amongst others in your industry and be seen as the go-to business or expert in a particular field or niche. You might ask yourself what this industry could possibly do with a PR agency but look around.

Industry 52

Industry Real Estate Healthcare Tourism 52

Konnect Agency

JULY 13, 2022

Department stores start stocking their shelves (both in-store and online) for the holidays in early fall as consumers start holiday purchasing earlier each year. Start the Holiday Season One Step Ahead With A PR Agency Partner. Using a PR Agency led Gift Guide Campaign to Get Top-Tier Media Coverage.

Agency 52

Agency Retail Brand Branding 52

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. A good public relations agency can make you stand out amongst others in your industry and be seen as the go-to business or expert in a particular field or niche. You might ask yourself what this industry could possibly do with a PR agency but look around.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. A good public relations agency can make you stand out amongst others in your industry and be seen as the go-to business or expert in a particular field or niche. You might ask yourself what this industry could possibly do with a PR agency but look around.

Industry 52

Industry Real Estate Healthcare Tourism 52

Polaris

NOVEMBER 17, 2014

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. Of course, some agencies also do that with journalists, especially if they lack experience in your industry.

Media Relations 232

Media Relations Marketing Media Fashion 232

Solo PR Pro

JUNE 22, 2021

Ellen Werther graduated from Ithaca College with a degree in English Literature when she was approached by a professor about potentially doing an internship at a small public relations agency recently acquired by Weber Shandwick. They had no promise to the consumer and nothing about the brand was crystallized at that point.”.

Meeting 62

Meeting Course Retail Media Relations 62

Bianchi Biz Blog

JUNE 15, 2023

Of course, all AutoMobili-D exhibitors will receive marketing and public relations support including identification in AutoMobili-D listings, promotional materials and social media posts, the ability to use show logo and name, opportunity (at additional cost) to host a press conference on the AutoMobili-D stage, and corporate credential packages.

Automotive 79

Automotive Mobile Technology Transportation 79

Shift Communications

NOVEMBER 28, 2014

While many Americans probably (and rightfully) see Black Friday as some kind of contact sport where shoppers duke it out Hunger Games style in big box stores, the retail and marketing worlds view it as one of the year’s most important days. Focus on messaging and timing on social media. on Thanksgiving and 5 a.m.

Brand 100

Brand Branding Retail Mobile 100

Konnect Agency

MARCH 15, 2021

Within the digital marketing department here at Konnect Agency we work to bring the best influencer partners to our clients to build brand awareness. Depending on the client’s goal this will determine the social media platform the content is promoted on (i.e. Instagram, TikTok, YouTube or Facebook). Amanda Daucher.

Instagram 52

Instagram Analytics Product Launch Retail 52

Prohibition

FEBRUARY 27, 2023

The tweet received almost 23k likes and retweets from big names such as Greg James – showing the power of social media in helping put small businesses on the grid! But it got people online, on social media and the press, talking about the brand! This is a great example of how simple but well done content can go viral.

Brand 62

Brand Branding Viral Fashion 62

5W PR

OCTOBER 24, 2019

Digital marketing comes heavily into play around the closing part of the year as consumers gear up for the holiday season. Though consumer shopping has seen a bit of a downturn in recent years, retail is still a strong performing sector year after year as shoppers get into the gift-giving spirit.

Facebook 60

Facebook Tools Advertising Advertising 60