Agility PR Solutions

APRIL 28, 2020

New research from consumer packaged goods-focused sales and marketing agency Acosta offers new insights into how consumer shopping habits are continuing to shift due to COVID-19. The post Retail insights into new behaviors and a peek at post-pandemic life appeared first on Agility PR Solutions.

Retail 78

Retail Consumer Agency Report 78

Prohibition

AUGUST 24, 2023

This is where food PR agencies play a crucial role in helping businesses navigate through such challenges and address food safety concerns effectively. Food PR agencies are specialised public relations firms that focus specifically on the food industry. Food PR agencies also play a critical role in crisis management.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

5W PR

APRIL 23, 2020

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Consumers have also been watching brands that were popular with them before-COVID-19. Others may not.

Consumer 97

Consumer Survey Retail Software 97

Agility PR Solutions

JULY 30, 2019

We’ve read aboutthe retail industry’s struggles with CX and customer service, but new industry rankings in brand intimacy show that retail is actually doing a good job of making an emotional connection with consumers. The post Retail delivers the goods in new brand intimacy rankings appeared first on Agility PR Solutions.

Retail 60

Retail Brand Branding Customer Service 60

Ronn Torossian

JANUARY 18, 2021

Although online sales comprised just 16% of total retail sales based on recent estimates from both the U.S. Commerce Department and Digital Commerce 360, online is vital to retailers. The reason?

Retail 195

Retail Consumer Agency Strategy 195

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Education 98

Agility PR Solutions

AUGUST 5, 2021

Before he was the president of a successful PR agency celebrating 30 years in San Francisco, David Landis was a classical pianist. While the agency now specializes in tech, healthcare, and the environment, it wasn’t always that way. While the agency now specializes in tech, healthcare, and the environment, it wasn’t always that way.

Healthcare 155

Healthcare Retail Agency Consumer 155

5W PR

JULY 31, 2023

It brings together industry professionals, manufacturers, retailers, and media from around the world. Being aware of these trends allows manufacturers and retailers to align their product offerings with consumer demand and stay competitive in the market.

Internal 78

Internal International Retail Trade Shows 78

5W PR

NOVEMBER 9, 2023

Black Friday and retail media Black Friday , the iconic shopping event following Thanksgiving, is taking on new significance as a proving ground for retail media. Retailers and brands are increasingly recognizing the potential of leveraging retail media to enhance their holiday advertising efforts.

Trends 78

Trends Retail Advertising Advertising 78

5W PR

DECEMBER 5, 2018

Today, merchants selling everything from mattresses to pet foods have seen that it’s more effective to speak to their customers directly, than to attempt to sell through major retailers in the modern age. The biggest problem is that many companies don’t know how to get started with direct to consumer PR.

Consumer 74

Consumer Publicity Marketing How To 74

5W PR

SEPTEMBER 29, 2020

5W Public Relations has released their 2020 Holiday Shopping Survey, which looks at consumer intentions as the holiday shopping season approaches. The findings from the survey will be especially useful to brands trying to tap into consumer thinking and spending after months of economic uncertainties due to the coronavirus.

Survey 158

Survey Retail Consumer Agency 158

Agility PR Solutions

DECEMBER 2, 2020

Which retail brands are making the right emotional connections with consumers during COVID? The newly released Brand Intimacy COVID Study from marketing intimacy agency MBLM reveals that the retail industry ranks third out of the 10 industries. Brand Intimacy is the emotional science behind […].

Brand 117

Brand Branding Retail Study 117

Stephen Waddington

OCTOBER 14, 2020

A new report by Vixen Labs explores the adoption and use of smart speakers by UK consumers. A fifth (22%) of UK consumers have a smart speaker in the home according the Ofcom’s 2020 One Nation Report. A report by voice agency Vixen Labs explores how these voice devices, such as the Amazon Alexa or Google Home, are being used.

Privacy 199

Privacy Retail Travel Google 199

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

For retail junkies, this one is a no-brainer. NRF SmartBrief is a free daily e-mail newsletter offering the latest need-to-know news and industry information on store closing and retail innovations. Their weekly newsletter shares an overview of their articles about publishers in this online era and digital trends to keep an eye on.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Agility PR Solutions

FEBRUARY 18, 2020

With today’s über-fast pace of brand marketing and the many ways consumers can purchase from and interact with brands and retailers, it’s become a challenge for brands to establish real emotional connections, even with their most regular patrons.

Industry 129

Industry Brand Branding Retail 129

5W PR

OCTOBER 11, 2023

This event attracted over 1,000 exhibitors, including 425 first-time exhibitors, and nearly 16,000 attendees from various sectors, including retail, food service , and health and wellness. These dairy-free drinks are free from stevia and provide a healthy option for consumers seeking more protein.

Trends 78

Trends Consumer Retail System 78

Prohibition

MARCH 14, 2023

Prohibition PR, a top 10 PR agency in the North and specialisms in the retail sector , is pleased to announce its latest appointment, online interiors destination furn.com. in reaching its full commercial potential.

Retail 71

Retail Agency Trends Reputation 71

Onclusive

AUGUST 28, 2019

90% of consumers say they rely on editorial reviews and press coverage to make purchase decisions (Nielsen). It’s no surprise that consumers would trust an independent 3rd party review over your ad. Amplifying earned media is an efficient way to engage consumers with content that’s already been created on your behalf.

Media 240

Media LinkedIn Retail Consumer 240

5W PR

OCTOBER 25, 2023

In today’s digital age, social media platforms play a pivotal role in shaping consumer behavior and influencing trends. These are the consumers of today and tomorrow, making TikTok an invaluable platform for lifestyle brands to engage with a younger demographic.

Trends 78

Trends Brand Branding Viral 78

5W PR

JUNE 14, 2023

Conducting market research to identify consumer preferences, dietary needs, and lifestyle habits is essential. This understanding enables the development of snack options that align with consumers’ desires for both taste and nutrition. This is because busy consumers seek convenient and on-the-go options.

Marketing 88

Marketing Consumer Education Retail 88

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. “We Companies prioritize empathy in COVID-19 communications.

Study 170

Study Brand Branding B2C 170

Konnect Agency

JANUARY 21, 2021

While brick and mortar locations shuttered and traditional in-person sales declined, e-commerce thrived as consumers turned to their smart phones, computers and tablets to place their grocery orders on Instacart, order household essentials on Amazon and more. Over the past year, consumer behavior has been wildly disrupted.

Consumer 52

Consumer Marketing Social Media Instagram 52

Konnect Agency

AUGUST 16, 2019

A stream of media, influencers and consumers looking to learn about new baby and parenting products walked the show floor, and Konnect’s own client, Cybex , exhibited its products. our public relations agency encourages the brands we work with to consider participating in them for a number of reasons.

Consumer 40

Consumer Product Launch Retail Agency 40

Konnect Agency

AUGUST 17, 2023

In doing so, they are able to stay ahead of the competition, resonate with consumers, and ensure their relevance in a rapidly evolving market. Iconic Brands with Innovative Practices: Amazon has revolutionized e-commerce with innovations like one-click shopping and personalized recommendations, reshaping online retail.

Brand 52

Brand Branding Automotive Retail 52

Shift Communications

APRIL 27, 2018

I hit 30 and by then, had served a decade in the retail marketing trenches and moved behind the lens of consumer engagement. And this is essentially why I am so intrigued by the motivations of today’s consumer. The sophisticated, discerning, visually aware consumer of 2018 requires far more than a billboard to be inspired.

Television 68

Television Consumer Retail Community 68

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. She brings specialisms in social media, data and digital integration to the agency, and sits across H+K’s sector teams to support the continuous evolution of communications. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

5W PR

JULY 7, 2023

It’s been driven by advancements in technology and the changing needs of consumers. These technologies have enabled consumers to try on makeup shades virtually and receive personalized beauty recommendations in seconds. Personalized Shopping Studies have shown that consumers highly value personalized services and experiences.

Trends 78

Trends Technology Consumer Video 78

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. Oh, Medela faced a perception issue.

Agency 54

Agency Healthcare Interviews Insurance 54

Prohibition

SEPTEMBER 29, 2023

In our latest podcast episode, we had the pleasure of conversing with Josh Lachkovic, the founder and Managing Director of growth agency, Amphora. This shift calls for a greater understanding of consumer behavior and the ability to capture attention within milliseconds. Contact us for our podcast services !

Privacy 62

Privacy Comparison B2B Retail 62

PRSay

NOVEMBER 19, 2020

consumers about their internet habits during the pandemic: 57 percent said they were using the internet more to follow the news, 52 percent to watch movies and TV series, 40 percent to communicate and 30 percent to shop. consumers to name a brand that has stood out for having done something especially well during the coronavirus pandemic.

Communications 170

Communications Survey Enterprise Radio 170

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. Tell the journalist you enjoyed their piece on retail media networks or thought an article on data privacy was interesting. There’s no tougher audience than a journalist, especially in tech. Time to fix that.

Pitching 156

Pitching How To Media Privacy 156

5W PR

JUNE 26, 2023

Other brands can also benefit, not just retailers. Unless a company is strictly seasonal outside of winter, consumers will still require services. It’s time to grab the attention of consumers and put on a show for the upcoming holidays, regardless of the industry.

Brand 78

Brand Branding Retail Strategy 78

5W PR

APRIL 5, 2023

In recent years, indie beauty brands have gained traction as consumers seek unique and innovative products not found at traditional retailers. The post How Indie Beauty Brands Can Grow with Cult Followings appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Brand 78

Brand Branding Retail Instagram 78

Shift Communications

FEBRUARY 14, 2022

Strategies that consumer brands who serve multiple cultures (which should apply to most!) Consumers are keenly aware that they are always being marketed to, especially with influencer marketing here to stay. And consumers’ expectations here have grown. should consider implementing in 2022.

Trends 78

Trends Marketing Consumer Community 78

Shift Communications

JANUARY 25, 2023

This ranges from representation in imagery to accessibility (for instance, DTC marketers prioritizing website enhancements to help blind and visually impaired consumers shop. Teen retail phenomenon Brandy Melville has (controversially) only had one size on offer since they were founded in 2009.

Strategy 78

Strategy Brand Branding How To 78

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Consumers want to interact with your brand values. Which do you choose? But don’t commercialize your goodwill.

Corporate 116

Corporate Retail Policies Employee 116

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. Tell the journalist you enjoyed their piece on retail media networks or thought an article on data privacy was interesting. There’s no tougher audience than a journalist, especially in tech. Time to fix that.

Pitching 156

Pitching How To Media Privacy 156