Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media Monitoring & Analysis. If you oversee a team of PR strategists, simply give them a hug.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. hours to write.

Blogging 80

Blogging Publicity Marketing Survey 80

5W PR

AUGUST 23, 2023

PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary. Media relations manager Media relations managers focus on cultivating relationships with media outlets to ensure positive coverage for their organization or clients.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Sword and the Script

AUGUST 8, 2023

The report is based on a survey conducted by a marketing agency called Uplift Content. This was followed by social (84%), sales presentations (84%), nurture emails (75%) teasers from other places on the website (73%) and newsletters 61% Two uses for case studies that aren’t on the list but have value are media relations and blog posts.

Case Study 130

Case Study Study Company B2B 130

Shift Communications

AUGUST 4, 2016

As an account executive on the account services team at SHIFT, my role is focused primarily on media relations as it pertains to my client roster. Although media relations is a blast, it has its fair share of challenges – the PR struggle can be very real. Which leads us to our next media relations challenge….

Media Relations 60

Media Relations How To Media Groups 60

Critical Mention

APRIL 10, 2018

When other industries think of creative agency hours, they go EEK! We know that happy, relaxed employees are less burned out and there’s less turnover. If you’re at a creative agency, this means breaking ties with clients and projects that aren’t beneficial to you. But not to worry! Don’t forget, they’re more creative.

Agency 85

Agency Software Creativity System 85

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. Europe is more satisfied with PR agencies than the U.S. Globally, nearly half (45%) of the 427 in-house commutators polled by PRWeek in late 2023 employ an outside agency.

Report 106

Report Publicity Marketing Pitching 106

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. More than half (54%) of respondents think more work will be shipped to outside agencies to help relieve the pressure. The media relations struggle. Blog: Code of PR Ethics?

Survey 121

Survey Communications Ethics Measurement 121

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195

Resources Technology Data Tools 195

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. And now onward with this month’s PR tech sum 1. Layoffs at internal comms platform.

Survey 152

Survey Software B2B Pitching 152

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. From tweets to blogs, many PR organizations publish great PR content. Golin’s News section shares recent announcements, expert insights and employee perspectives. Share Tweet Share. Weber Shandwick. WeberShandwick.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology.

Publicity 256

Publicity Brand Branding Storytelling 256

The Hoffman Agency

JUNE 15, 2021

Openness contributes to our success as an agency as we frequently work across regions. When consulting our clients on campaigns or media relations, openness is key to managing expectations and ensuring that we have all the materials we require. To me, openness means listening more than talking.

Agency 36

Agency Creativity Internal International 36

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no.

B2B 232

B2B Agency Energy Media Relations 232

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. An annual survey by PRWeek found the median public relations salary in the U.S.

Survey 98

Survey Industry Leadership Study 98

Shift Communications

JANUARY 17, 2023

Customer, investor and employee audiences all need reassurance in times like these. Media relations is getting more challenging (although not impossible if you formulate a solid thought leadership platform ). And prepare to stay agile, with those channels, tactics and budgets, as you work toward a set of measurable goals.

Strategy 78

Strategy Communications Leadership Employee 78

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Year of the employee. 2022 is going to be known as the year of the employee. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

JANUARY 3, 2023

What is public relations? Public relations is the practice of building and maintaining relationships between an organization and its stakeholders. This can include the media, customers, employees, and the general public. What are some examples of public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR.

Publicity 174

Publicity Leadership Corporate Agency 174

Onclusive

MARCH 18, 2021

Be honest: how often have you presented a report on the results of and next steps from the past month or quarter of public relations and communications work without knowing who was going to see it? If you work for an agency, this is your client. What is the most important piece of information that you’d like from these reports?

Measurement 195

Measurement Report Reputation Analysis 195

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Media Relations 98

Bianchi Biz Blog

JANUARY 20, 2022

Amidst the challenges of the COVID-19 pandemic, supply chain issues and continued marketplace uncertainty, the attitudes of marketing agency clients are diverging into three distinct categories, according to the recent 2021 Agency Edge Research conducted by the Agency Management Institute and Audience Audit.

Automotive 85

Automotive Agency Tourism Mobile 85

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Does a startup business always need to hire a PR agency ? Mark Cuban famously advised young companies not to bring on an external PR firm, reasoning that an entrepreneur is the best person to handle media contact. I’m a Cuban fan, but like many PR agency owners, I disagree on this score. Build relationships.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Deirdre Breakenridge

APRIL 10, 2017

agency, media and. Even in firms with a dozen employees, much—if not all—the business development falls on the founder’s shoulders. Maris Callahan is the director of public relations for Donuts Inc. and name.kitchen, where she does media relations, content marketing, and social media.

Travel 281

Travel Technology Conference LinkedIn 281

Landis PR

AUGUST 1, 2022

NOTE: This is a reposted blog by our Public Relations Global Network partner, Roop & CO. For the original blog, please visit here. The messaging you use in your PR, shared by leadership, developers and other employees can illustrate why you’re unique and differ from what else is on the market. Driving Investor Values.

Publicity 98

Publicity Brand Branding SEO 98

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

The Hoffman Agency

AUGUST 18, 2020

Here at The Hoffman Agency, we think of our employees and other PR pros as our superheroes! We like to think that all PR professionals self-identify with one of the following four superhero personas: Media Relations Maven, Social Media Savior, Captain Content Development or the Crisis Communications Crusader.

Crisis Communications 36

Crisis Communications Crisis Social Media Storytelling 36

Burrelles Fresh Ideas

JANUARY 2, 2024

For instance, when I was optimizing a travel blog, AI tools helped us create personalized content based on the reader’s past interactions, increasing both stay time on the site and conversion rates. Maximize your PR results with our media outreach planning, media monitoring, and media reporting services!

SEO 85

SEO Mobile Engineering Ethics 85

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. Learn more: press release , blog post.

Industry 91

Industry Media Technology Employee 91

5W PR

MARCH 4, 2019

Proper planning ahead of time can make the process much easier on you, your employees and your customers. Notify employees ahead of time. Don’t keep things under the rug for too long, otherwise employees might be hearing about the closure from other sources, which is not a good look. Provide reassurance to customers.

Communications 68

Communications Employee Leadership Agency 68

5W PR

AUGUST 22, 2017

If you work for a brand or agency, you too must disclose when sharing any posts relating to your employer’s products or clients. The best way to ensure you’re adhering to this requirement is to include #client on any posts relating to brands you work with and sharing truthful reviews when posting.

Social Media 92

Social Media Guidelines Media Handbook 92

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. Content creation and relationships Danielle Whitfield started her career as a journalist at a news agency called North News and Pictures. The agency works for clients including Lynx, Levi’s and Marmite.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source.

Survey 104

Survey Marketing B2B Content Marketing 104

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

AUGUST 17, 2019

req.) – by BMV a digital agency in Boston. For B2B companies, earned media and branded content ranked the highest. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? Is owned media trustworthy?

Study 61

Study Survey B2B Advertising 61

Shift Communications

JANUARY 12, 2017

A few years ago we published a blog post titled “ Public Relations and Media Relations: What’s the difference?” here on the SHIFT blog. Media relations, on the other hand, describes the development of a relationship between a company and the media – journalists, publications, etc. Casey Egan.

Strategy 60

Strategy Publicity Media Relations Social Media 60