ImPRessions - Crenshaw Communications

MARCH 16, 2021

Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Crenshaw Communications is seeking a paid intern to join our dynamic B2B technology PR team and to assist with our pro bono work for a leading marketing association. We look forward to hearing from you!

Internal 323

Internal International Communications B2B 323

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. The ideal team member will have worked with various B2B tech companies (e.g., within a PR agency setting or in-house. .

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Cliff Maroney named Vice President and Sasha Dookhoo named Director of B2B Tech to support expanding client roster and company growth. He was previously a Director and has been with Crenshaw since 2012 where he has worked on B2B brands in cybersecurity, ecommerce, AI, and enterprise technology. About Crenshaw Communications.

Report 156

Report Communications B2B Enterprise 156

Sword and the Script

JUNE 8, 2019

How many people think of technology when they hear the word innovation ? However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. I’d imagine it most. ideas and execute them?

Creativity 78

Creativity Technology Marketing Web 78

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Participate in brainstorming sessions to develop strategic/creative thinking for clients. Diverse range of clients.

B2B 203

B2B Policies Case Study Enterprise 203

Bianchi Biz Blog

MARCH 2, 2023

So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? If a buyer picks the agency with the lowest rate, they think they can get more hours from the budget, and therefore, more or better results. Some of the blame falls upon the PR agency industry itself. And why is that?

Agency 108

Agency Automotive Engineering Education 108

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

Technology 266

Technology Television Web Social Media 266

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). But there’s plenty of quality work in the B2B realm as well.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). But there’s plenty of quality work in the B2B realm as well.

B2B 150

B2B Social Media Consumer B2C 150

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad.

B2B 120

B2B B2C Facebook Storytelling 120

Sword and the Script

FEBRUARY 4, 2017

It’s far too easy to say that B2B technology is dull. Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. The vast majority of B2B content centers on features, functions and benefits. 3) Creativity is the Soul of CMO.

Storytelling 60

Storytelling Creativity B2B Film 60

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan.

Mobile 87

Mobile Technology Automotive Meeting 87

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. Each episode features a PR pro from a known agency. Topics of discussion have been focused on the use of video news releases, net neutrality, censorship, continuous cable news coverage and how technology is impacting the media landscape. On the Media.

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. Creativity is the only rule. But Can It Work for B2B? B2B companies might be hesitant about TikTok because it’s so consumer-oriented, but they shouldn’t count it out.

B2B 310

B2B Video Creativity Social Media 310

ImPRessions - Crenshaw Communications

JULY 20, 2020

Despite the consolidation that ad tech and the PR agencies that serve it have seen over the past several years, the space remains extremely crowded. Many reporters aren’t willing to write a story about a technology provider without an advertiser or publisher willing to speak about the value proposition. Think outside the B2B box.

How To 241

How To Advertising Advertising Data 241

Sword and the Script

JUNE 12, 2018

I recall an agency staffer running around the PR firm making sure everyone knew how to prevent it from happening. It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. The commentary in the tracked changes was corny, so question is, could this work in B2B marketing ?

Creativity 60

Creativity Infographics B2B Corporate 60

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan.

Mobile 52

Mobile Technology Automotive Meeting 52

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

What you see and what your PR agency sees could diverge — in a good way. A resource for high-level storytelling In technical industry sectors like B2B and ad tech/martech, it’s not always easy for an internal team to recognize the bigger story. Those are all desired outputs of a good PR campaign.

Leadership 182

Leadership Reputation Internal International 182

ImPRessions - Crenshaw Communications

JUNE 15, 2017

Let’s face it, any of the above would be a win for a recent graduate, but — barring a rich equity offer from a high-flying tech startup — I’d strongly advise jobseekers to take a position at a PR agency as opposed to a corporate or nonprofit gig. Agencies offer a path to promotion. Almost certainly, yes.

Agency 122

Agency Nonprofit Corporate Training 122

Sword and the Script

MAY 8, 2018

This latest survey polled 362 senior marketers and I’ve culled through the 95-page report to review the data from B2B product segment and the technology vertical, which are the markets I serve. Here are five points I think are relevant for B2B marketing leaders. Marketers from B2B product companies say their budgets grew 6.2%

Survey 62

Survey B2B Marketing Mobile 62

Shift Communications

DECEMBER 14, 2022

A Q&A on Citrix’s Standout Social Media Campaign with Heath Rudduck, Chief Creative Officer. Heath: Everyone has a product, an app, some sort of technology. The B2B tech market is this really noisy environment. Through a ton of research, we uncovered out insight: choosing a technology platform is a battle.

Community 78

Community B2B Social Media Video 78

The Hoffman Agency

OCTOBER 25, 2019

Join leading public relations and communications practitioners from top Bay Area agencies for an immersive panel in DBH 117. In addition to networking with light snacks and refreshments, we will be discussing topics for career readiness, including: Pros and cons between working at an agency, or in-house at a corporation.

Agency 28

Agency LinkedIn B2B B2C 28

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT.

Analysis 142

Analysis Tools Software SMB 142

Shift Communications

APRIL 26, 2016

Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. To hit the ground running, here are some key best practices to keep in mind while first breaking into B2B tech PR.

B2B 60

B2B Enterprise Resources Retail 60

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. 12 Ways to Leverage Your Existing Investment in B2B Webinars. Talk to Us!

Trade Shows 83

Trade Shows B2B Conference Marketing 83

5W PR

MAY 24, 2023

Our team has managed to work with several companies from various industries, such as Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, and more. They have a dedicated team that’s incredibly organized, reliable, creative, resourceful, and available.

Industry 88

Industry Enterprise Fashion Financial 88

Sword and the Script

OCTOBER 29, 2016

This is especially true for B2B organizations, with complex products and prolonged sales cycles. Attract: Get More Mileage out of B2B Content. Previous studies have shown that most of the content B2B produces goes unused. Don’t miss these awesome posts: B2B Customers Want Thought Leadership. Retain: $2.3B

B2B 60

B2B Marketing Analysis Content Marketing 60

Prohibition

NOVEMBER 12, 2021

With a range of clients across B2B and B2C in sectors including FMCG, finance, technology and education, no two days are ever the same, and that’s how we like it. It’s true we have traditional PR down, but we don’t believe in limiting our creativity. No agencies please. Send your CV to hireme @ prohibitionpr.co.uk.

B2C 71

B2C Creativity B2B Education 71

Shift Communications

JULY 20, 2016

Whenever I interview a candidate for the B2B tech/services team, I always look for someone that possesses specific characteristics. They have to be solution-focused, driven, creative, curious and thick skinned. And that’s because there will be many, many B2B PR challenges ahead, no matter the client or the industry.

B2B 60

B2B How To Trends Report 60

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

How To 257

How To Interviews Measurement Storytelling 257

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. It looked at the 870 responses from B2B organizations in North America out of the 2,190 worldwide that took the survey. B2B marketers are also claiming success.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. To that end, this year’s roundup is uh-mazing.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 92

Agency Trends Marketing Survey 92

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. As a percentage of revenue , B2B product organizations invest 6.3% As a vertical, technology companies invest 9.7%

Survey 103

Survey Marketing B2B Content Marketing 103

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . Guest post by Crenshaw Communications intern, Jordan Farbowitz . AdExchanger.

Advertising 322

Advertising Advertising Privacy Television 322

The Hoffman Agency

DECEMBER 5, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. However, I loved the challenge of communicating complex subjects to my classes, working with people and having the chance to get creative.

B2B 36

B2B Tourism Creativity Technology 36

Bianchi Biz Blog

FEBRUARY 1, 2024

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry.

Marketing 106

Marketing Newspapers Print Local 106