Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. 1) Earned media is sales enablement. Sales teams find media coverage useful in selling. “93% Online newsrooms are highly visited.

Study 144

Study Media Relations Media Measurement 144

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

How To 257

How To Interviews Measurement Storytelling 257

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. If one thing is certain, technology and the media will continue to change.

Pitching 96

Pitching Print Measurement Report 96

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Allow the agency creative freedom. This is good news for clients and PR firms alike. No laurel-resting here!

Publicity 256

Publicity Brand Branding Storytelling 256

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations defined? What are some examples of public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Have reporters stopped asking to see the full release when you contact them about news – a partnership, company milestone, new product or a big hire? Distribution to news agencies, editorial offices and terminals as well as associated news sites is guaranteed in most cases, but coverage is not. But are they really?

SEO 279

SEO Print Financial Product Launch 279

Sword and the Script

AUGUST 8, 2017

It’s the media pitch met with silence. Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or another. This is where NewsAI , an emerging PR software platform, solves a big problem in the media relations process. Did the reporter get the email?

Software 71

Software Tools Pitching Media Relations 71

Critical Mention

APRIL 10, 2018

When other industries think of creative agency hours, they go EEK! If you’re at a creative agency, this means breaking ties with clients and projects that aren’t beneficial to you. If you prioritize, shed the dead skin, and come up with a good system, you can have both balance and greatness, even at an agency. Until next time!

Agency 85

Agency Software Creativity System 85

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. Ways marketing communications is currently utilizing AI Data Analysis and Insights: AI enables marketers to analyze vast amounts of data and extract valuable insights quickly.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

JANUARY 19, 2021

While I’ve primarily done B2B tech work over my 20-year career – and strive to be diligent in becoming knowledgeable about a market and products – it’s not quite the same as being an end-user or SME. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Marketing attribution for earned media.

Technology 170

Technology Publicity Software Pitching 170

Mindful Marketing

FEBRUARY 15, 2017

A product or service without customers is a moot point. Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? So when is the right time to hire a PR agency? What do we need and expect from an agency? It’s exciting!

Agency 50

Agency Crisis Communications Measurement Analytics 50

PRSay

NOVEMBER 15, 2019

A month before Disney+ launched, the streaming service got a major bump in pre-enrollment numbers when Tom Bergeron, host of ABC’s “Dancing With the Stars” (a Disney property) gave the new product a shout-out, telling his 7 million viewers that they could pre-enroll right now. It wasn’t magic — it was great public relations.

Analytics 160

Analytics Television Banking Data 160

5W PR

JUNE 15, 2022

Inside Google Analytics, companies can track whether their content is driving referral sessions, as well as whether that content managed to generate conversions or sales. On the other hand, macro topics include subjects such as the current progress of medical research into the products and their benefits, or farming and legalization issues.

Brand 88

Brand Branding Consumer Pitching 88

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Livestream goes mainstream. Livestreams become mainstream.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

For tech PR agencies who represent early-stage companies and other technology companies, the dominance of the giants extends into the mediascape, monopolizing the attention of key journalists. It may also help us measure the impact of what we do — from a media placement to the full brand reputation of a client.

Trends 157

Trends Privacy Data Reputation 157

5W PR

DECEMBER 31, 2020

Today, public relations is a lot more about how this type of communication improves the client’s bottom line and a lot less about who or what’s being pitched to the press. Clients today need analytics involved in their campaigns and goals in those campaigns that can clearly demonstrate the company’s return on investment.

Media 88

Media Pitching Measurement Agency 88

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Understanding this enables you to respond more efficiently with relevant communications. Data analytics experts and engineers also know how to most effectively train and use this emerging technology.

Technology 77

Technology Training Data Consumer 77

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. As a percentage of revenue , B2B product organizations invest 6.3% 10) Growing challenges of media relations.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

MAY 23, 2017

The product monitors domains, so if a third-party site links to a client site for example, without mentioning a brand name, you’ll still get a notification. Sizing up or prioritizing responses in crisis communications. See these related posts: Media Relations: Proven Ways to Get More Out of It.

SEO 65

SEO Tools Engineering Web 65

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. Her ability to take SMBs from “Anonymity to the New York Times”™ has driven the growth of Marx Communications.

Communications 50

Communications Marketing Internal International 50

PRSay

JANUARY 1, 2020

In 2020, resolve to take an analytical approach to your results. By approaching each project with analytics — goals, target audiences and more — in mind and tracking your results as you move along, you’ll have more solid ground to prove your results. Connect with Lisa on Twitter: @LisaArledge.

Publicity 166

Publicity Storytelling Instagram Pitching 166

Sword and the Script

DECEMBER 31, 2019

In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. 2) Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder. If you’ve been a reader in 2019, thank you!

Blogging 80

Blogging Publicity Marketing Survey 80

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. If you don’t believe that video is the predominant medium for communicating today – check out just these five stats: 82% of Twitter users watch video content on Twitter.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. Can your agency bring big ideas and execute? Give our services a try.

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

OCTOBER 29, 2019

I had a chance to connect with Mr. Wynants recently and he walked me through his company’s philosophy, product and features. He demonstrated the software and I asked questions – so my observations from this engagement – not a product test – are the source for this PR Tech Briefing. click any image for higher resolution).

Pitching 64

Pitching Analytics Enterprise System 64

Flatiron Communications

JANUARY 29, 2015

Retains Flatiron Communications, LLC as its. Corporate Communications Agency of Record. Interactive Multichannel Retailer Taps NYC-Based PR/Media Consultancy for. Strategic Counsel, Corporate and Media Relations. will soon name a new agency to handle public relations for its HSN brand.

Agency 28

Agency Retail Apparel Mobile 28

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. As our analyst herself says: “Yes, anyone can be a media analyst. By outsourcing we remove ay client concerns over this.

Measurement 136

Measurement B2B Google Financial 136

Stephen Waddington

MAY 16, 2019

Content creation and relationships Danielle Whitfield started her career as a journalist at a news agency called North News and Pictures. Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. The agency works for clients including Lynx, Levi’s and Marmite. Here are their stories.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

The Resolution Blog

OCTOBER 7, 2015

How many PR agencies consider SEO when they’re coming up with PR strategies for clients? There are loads of SEO and digital marketing agencies fighting for that centre, strategic ground, traditionally occupied my PR or marketing agencies. I’m an ex-journalist, an award-winning PR…I don’t do paid media.

SEO 120

SEO Engineering Content Marketing Agency 120

Cision

JANUARY 19, 2017

Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. There’s too much focus on promoting products and services in PR. They can be aspirational stories, relatable or educational.

Social Media 120

Social Media Newspapers Pitching Reputation 120

Critical Mention

FEBRUARY 6, 2020

If you work in PR, marketing or communications and use a media intelligence platform, you might be familiar with the “good enough for now” syndrome. Maybe you are using a media monitoring platform that isn’t delivering on the promises you were made when you bought it, but does the bare minimum you need to get your job done. .

How To 106

How To Media Radio Print 106

NewsWhip

JUNE 2, 2021

Predictive media intelligence is possible today due to exponential increases in data and processing power, paired with AI-refined models. It forms part of a wider trend of predictive analytics informing everything from cybersecurity threat detection to food safety. For comms professionals, this intelligence is arriving at a good time.

Media 88

Media Data Reddit Crisis 88

Shift Communications

NOVEMBER 16, 2016

Many of our B2B PR programs focus heavily on media relations. Our clients are changing their customer’s lives, but often have a tough time translating their successes to media coverage. Here are some media tips to get started: For Business Press, Think Verticals. Set Realistic Goals for Product News.

B2B 60

B2B Media Automotive Pitching 60