ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Bad Pitch Blog. trendhunter.

Blogging 159

Blogging Pitching Fashion Sports 159

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. 1) Earned media is sales enablement. Sales teams find media coverage useful in selling. “93% 2) Earned media can drive sales.

Study 144

Study Media Relations Media Measurement 144

Deirdre Breakenridge

NOVEMBER 11, 2014

On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS.

Blogging 80

Blogging Publicity Marketing Survey 80

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. A business case can also help you demonstrate the value of PR and communications for your brand.

Resources 195

Resources Technology Data Tools 195

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away.

Media 162

Media Fashion Television Radio 162

Shift Communications

JUNE 8, 2016

As a data-driven agency, we rely on a variety of data tools to make the most informed decisions for our clients. From how well a blog post is performing to the best times to post to Twitter, data isn’t just about numbers, it’s about a roadmap to success. helps outline the benefits for both parties. I HAVE ACCESS, NOW WHAT?

Analytics 60

Analytics Google Data Tools 60

Remote PR Jobs

SEPTEMBER 25, 2023

According to the Cision State of the Media Report , 59% of U.S. On social media platforms, skepticism is far greater, as it should be. RELATED: Take the first step in achieving communications excellence ] This means the credibility of media outlets and other information sources is more important than in the past.

Mobile 100

Mobile SEO Reputation Web 100

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Allow the agency creative freedom. This is good news for clients and PR firms alike. No laurel-resting here!

Publicity 256

Publicity Brand Branding Storytelling 256

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations defined? What are some examples of public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. We can help!

Pitching 96

Pitching Print Measurement Report 96

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Is it enough to post it on your own website or blog ? For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. Probably not.

SEO 279

SEO Print Financial Product Launch 279

Critical Mention

APRIL 10, 2018

When other industries think of creative agency hours, they go EEK! If you’re at a creative agency, this means breaking ties with clients and projects that aren’t beneficial to you. If you prioritize, shed the dead skin, and come up with a good system, you can have both balance and greatness, even at an agency. Until next time!

Agency 85

Agency Software Creativity System 85

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. Are you connecting different departments?

Marketing 120

Marketing Analytics Measurement Data 120

Onclusive

JANUARY 25, 2019

International Association of Business Communicators (IABC) World Conference. The 2019 conference will explore new challenges and opportunities facing the communication profession. Public Relations Society of America (PRSA) International Conference. Ragan Communications’ events are fun and informative with dynamic speakers.

Conference 256

Conference Content Marketing Marketing Internal 256

The Resolution Blog

OCTOBER 26, 2017

New forms of communication has brought new specialist talent and offerings. I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate digital marketing. Here’s how, in three steps. They are specialists.

How To 180

How To SEO eBook Measurement 180

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. A related feature Muck Rack offers is the “relationship owner” designation. Did you know? Identifying backlinks.

Technology 170

Technology Publicity Software Pitching 170

Stephen Waddington

JULY 28, 2020

Each has grown through acquisition from an original proposition of a database and media monitoring solution. Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Cision, Meltwater and Kantar are aimed at the enterprise agency and in-house market and are expensive.

Tools 135

Tools Software Enterprise Measurement 135

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Securing between 20-50 opportunities each week (no, that is not a typo), I was the highest producer at the agency I worked at before starting out on my own. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. You’ll find my own prognostication at the very bottom.

Marketing 215

Marketing Content Marketing Social Media Employee 215

The Resolution Blog

OCTOBER 7, 2015

Eight years ago I oversaw the worldwide media launch of a Glasgow SME. Social media existed back then, as did blogs. How many PR agencies consider SEO when they’re coming up with PR strategies for clients? How many PRs write blogs and truly understand how to optimise them for Search? And what about SEOs?

SEO 120

SEO Engineering Content Marketing Agency 120

5W PR

JUNE 15, 2022

Inside Google Analytics, companies can track whether their content is driving referral sessions, as well as whether that content managed to generate conversions or sales. Media Relations. The post Effective PR Tips for Cannabis Brands appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Brand 88

Brand Branding Consumer Pitching 88

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. Her ability to take SMBs from “Anonymity to the New York Times”™ has driven the growth of Marx Communications.

Communications 50

Communications Marketing Internal International 50

5W PR

DECEMBER 31, 2020

Today, public relations is a lot more about how this type of communication improves the client’s bottom line and a lot less about who or what’s being pitched to the press. Clients today need analytics involved in their campaigns and goals in those campaigns that can clearly demonstrate the company’s return on investment.

Media 88

Media Pitching Measurement Agency 88

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

The Resolution Blog

JUNE 25, 2015

On Monday, Google unveiled the platform and announced the project is set to offer tutorials on how to use online tools such as Google News, Google Trends, Google Alerts and Analytics. We can be sure of seeing a change in how the media operate. 1 tactic, media relations? Google Analytics holds a wealth of insight.

Google 120

Google Analytics SEO Comparison 120

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Daily blog posts demand large amounts of time and effort. To test this process, we wanted to see what type of communications-related content resonates.

Data 92

Data SEO Guidelines Advertising 92

Sword and the Script

FEBRUARY 26, 2019

A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. And Other Key Blogging Statistics You Should Know].

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

Cision

JANUARY 19, 2017

Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. What is your secret to media relations success? How does social media and analytics drive your PR strategy?

Social Media 120

Social Media Newspapers Pitching Reputation 120

Shift Communications

JULY 19, 2017

In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., Owned media/messaging. Media relations. Social media management. Paid media and syndication. Predictive analytics. Research (using tools such as Sysomos, Crowdtangle, Google Trends).

Case Study 118

Case Study Crisis Management Crisis Study 118

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source.

Survey 104

Survey Marketing B2B Content Marketing 104

Cision

NOVEMBER 15, 2016

Drop the too-long and too-confusing domain that you bought in 1999 and trade it in for a snappy, new ‘dot-media’ (.media) media) or ‘dot-agency’ (.agency) agency) domain. Download it now and learn how to revitalize your brand blog, engage prospects and nurture them into customers through compelling content.

Trends 120

Trends Leadership Small Business Analytics 120

Stephen Waddington

MAY 5, 2019

Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive. While that may be good for personal privacy, I’ve argued in a blog post that it’s a threat to public conversation. Tailored pitches have always been the key to success in media relations.

Privacy 60

Privacy SEO Pitching Instagram 60

Shift Communications

DECEMBER 26, 2016

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Our PR teams have been taking an analytical approach to forming their account strategies for some time, and our clients have been very pleased with the results. Casey Egan.

Google 98

Google Data Pitching Tools 98