Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. That was the second coolest project I’ve ever worked on in my career. Agility was a media database owned by PR Newswire.

SEO 139

SEO Content Marketing Marketing Software 139

Solo PR Pro

APRIL 5, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how to break into a different sector of business. Read on for their helpful tips.

How To 104

How To Fashion Banking Industry 104

Sword and the Script

APRIL 6, 2021

This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic. Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. To that end, there’s a little bit of everything in this month’s PR Tech Sum.

Media 106

Media SEO Analytics Analysis 106

Stephen Waddington

SEPTEMBER 26, 2018

Here’s a guide to investing in PR tools and a series of recommendations. I was challenged recently to build a budget tool stack for a freelancer, micro agency or small communication team. The assertion was that the cost of tools was beyond the reach of all but the largest agencies and in-house teams. It simply isn’t the case.

Tools 117

Tools How To Google Analytics 117

Sword and the Script

FEBRUARY 12, 2019

To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. Again, this year I dived into the survey data again, provided the findings first, followed by my own analysis. Analysis:

Blogging 109

Blogging Survey B2B Analysis 109

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Guess as to what’s working best these days? I’ve cited it as a useful link building strategy as well. In this post, I’ll show you exactly how. What is Guest Blogging?

Blogging 62

Blogging Google SEO Writing 62

Shift Communications

DECEMBER 28, 2016

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. Want to see how to do this for your blog?

Technology 83

Technology Facebook Measurement Policies 83

MaccaPR

AUGUST 18, 2020

Has anything changed with how PR pros and corporate communicators should approach TV and radio producers during this COVID-19 pandemic and economic meltdown? It’s your (PR) job to provide more visuals. Investing in tools that make for good visuals is your responsibility as a PR person.”. Ohhh—heavens, yes!

Interviews 71

Interviews Skype Radio Pitching 71

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. Can your agency bring big ideas and execute? As the saying goes, one-half of strategy is deciding what not to do.

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. All of these posts are neatly organized under a tag called PR Tech Sum. I’d like to give it away to a young PR professional, or a student. And now, here’s this month’s PR technology summary….

Analytics 70

Analytics Report Technology Pitching 70

Sword and the Script

APRIL 10, 2018

This, of course, is no mystery to anyone that’s worked in public relations for any length of time. A couple weeks ago a client was locked out of their press release service. We couldn’t get in to post and distribute an announcement. So, we kept going without it. The story earned coverage and it deserved it because it was a good story.

Engineering 72

Engineering Content Marketing Analysis B2B 72

The Resolution Blog

APRIL 23, 2018

— taa, nah Who knew MJ was so knowledgable in PR data and insights? Well now we have the soundtrack we need to take the topic seriously because, yes, clean PR data is ‘a thing’! Steph share’s an example; “I had a PR agency client that was regularly updating a coverage clip tracker. It holds the findings of all activity.

Data 120

Data Measurement Examples Tools 120

Shift Communications

JULY 22, 2015

Anyone who’s worked on a product launch or re-branding project knows the time and effort that goes into the big reveal, but the work doesn’t stop there. If you let a computer do the work, it’ll probably fail. Figure out where your resources fall and allocate as much time/budget as you can to sentiment analysis.

Product Launch 60

Product Launch Report Resources Analysis 60

Sword and the Script

OCTOBER 29, 2019

It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. 2) The Prezly online newsroom.

Pitching 64

Pitching Analytics Enterprise System 64

Beyond PR

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. In short, people want to get the news, views, and opinions on their fingertips.

Google 64

Google Digital PR Mobile SEO 64

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more. Why would you do this?

Internal 64

Internal International Data Media 64

Shift Communications

JULY 18, 2016

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. While most advertising systems offer built-in reporting, do we truly have a clear view of what’s working and what’s not? However, when they begin to talk about media, they quickly brushed past paid media.

Advertising 60

Advertising Advertising Measurement Publicity 60

Solo PR Pro

DECEMBER 22, 2020

One of the keys to being a confident and savvy solo PR pro is professional development. However, as a solo PR pro, it’s your responsibility to set yourself apart by making time for you. However, as a solo PR pro, it’s your responsibility to set yourself apart by making time for you. 10 PR conferences you can’t miss in 2021.

Conference 58

Conference Content Marketing Community Education 58

Buzzstream

APRIL 25, 2024

Getting Mentions Using Talkwalker or Google Alerts I recommend getting brand alerts up ASAP, no matter how long you’ve worked with your site. What Is an Unlinked Mention? When another site mentions your website or brand but does not include a link, this is called an unlinked mention. Let’s get into the good stuff with that out of the way.

Brand 62

Brand Branding How To SEO 62

PR Conversations

MARCH 6, 2015

A basic calculation of what you are worth as a PR practitioner comes by dividing your annual income by the number of hours that you work. Not the number that you are employed for, but how many hours you work. Often in PR we ‘over-service’ – not only if we work as a consultant but within in-house roles too.

Publicity 40

Publicity Advertising Advertising Industry 40

PR Conversations

MARCH 6, 2015

A basic calculation of what you are worth as a PR practitioner comes by dividing your annual income by the number of hours that you work. Not the number that you are employed for, but how many hours you work. Often in PR we ‘over-service’ – not only if we work as a consultant but within in-house roles too.

Publicity 40

Publicity Advertising Advertising Industry 40

Sword and the Script

APRIL 13, 2021

understanding context, which can help PR assess large volumes of content. NLP is used in a variety or PR technologies for media monitoring. Meltwater has been working on adding context. An expert at Meltwater says natural language processing (NLP) is getting better at. Sometimes bad words can mean good things.

Analysis 78

Analysis Marketing Engineering Data 78

ImPRessions - Crenshaw Communications

DECEMBER 12, 2017

Finding the right agency partner can begin with an online search to narrow the field to a short list of agencies invited to share capabilities. Note PR agency “red flags” A poorly designed website. An agency with a disappointing website seems unlikely to make anyone’s short list. Staff turnover.

Agency 159

Agency Meeting Measurement Construction 159

NewsWhip

JUNE 10, 2021

Chris: So I did not study risk whatsoever, and early on in my career, I started in project management working in IT, so I was very technical at that time. JUNE 4, 2021 | 11:30am EST / 4:30pm GMT. Building a framework for reputation management: Christopher Rivera @ Samsung. Watch webinar. Read transcript. Follow Chris on LinkedIn.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. A long time ago an agency owner called me into her office. This is contrary to 99% of all PR advice that says short emails are best. >>> Looking for a B2B tech PR with expertise and execution?

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Presspage

JUNE 15, 2022

Ah, the life of a PR professional. While that’s the perception of some people outside the communications team, you know the real working day of a PR expert isn’t like that at all. While that’s the perception of some people outside the communications team, you know the real working day of a PR expert isn’t like that at all.

Energy 78

Energy Data Meeting Course 78

Presspage

JUNE 15, 2022

Ah, the life of a PR professional. While that’s the perception of some people outside the communications team, you know the real working day of a PR expert isn’t like that at all. While that’s the perception of some people outside the communications team, you know the real working day of a PR expert isn’t like that at all.

Energy 78

Energy Data Meeting Course 78

5W PR

NOVEMBER 9, 2018

Best practice is to measure engagement post by post so you can evaluate what works and what doesn’t. This also allows for a qualitative analysis of the online engagement that your marketing campaign by analysing if the conversations are positive or negative. Goals should be measurable and specific.

Measurement 68

Measurement Tools Marketing Analysis 68

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. It’s going to be a fantastic professional development opportunity for you or your PR team – so check it out.

Marketing 64

Marketing Pitching Corporate Tools 64

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? when working with a client, or trying to get a bump in your department’s budget? or “Can you really measure that ?” Probably quite often. Here’s a clip.

Measurement 103

Measurement Education Facebook Course 103

PR 20/20

FEBRUARY 3, 2016

The key is finding the tools that work for you. Buzzsumo : A tool for content and influencer analysis. See below for a snapshot of what we’re using on the PR 20/20 website. There are thousands of free software solutions out there claiming to make you more productive, more efficient and more impactful. Need a starting point?

Tools 40

Tools Marketing Google eBook 40

Buzzstream

FEBRUARY 9, 2024

Building links is supposed to take work. Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. Usually, the more effort it takes, the more valuable the link.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

MARCH 21, 2024

Media lists can be a shortcut for digital PRs looking to find the relevant journalist to connect with. Media lists can be a shortcut for digital PRs looking to find the relevant journalist to connect with. In fact, for most digital PRs, they are a necessary part of their digital PR toolkit.

Construction 62

Construction How To Media Google 62

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. There’s a PR tech question in there too! And now, here’s this month’s PR technology summary….

Software 104

Software Analysis Data Tools 104

Waxing UnLyrical

MARCH 9, 2016

It was a day I was busy with a paper and work assignments: February 4. Guest Post by Emma Hawes. The warning . I was obsessively checking my email inbox, and saw one from Instagram saying my password had changed. I decided to take the warning seriously, but not totally obsess over it. The next day (Feb. No such luck. My brother woke me up.

Instagram 40

Instagram Privacy Guidelines Social Media 40

Waxing UnLyrical

MARCH 9, 2016

It was a day I was busy with a paper and work assignments: February 4. Guest Post by Emma Hawes. The warning . I was obsessively checking my email inbox, and saw one from Instagram saying my password had changed. I decided to take the warning seriously, but not totally obsess over it. The next day (Feb. No such luck. My brother woke me up.

Instagram 32

Instagram Privacy Guidelines Social Media 32

Sword and the Script

OCTOBER 22, 2016

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. Lines blurred to the extent that marketing looks more like PR. Pop-up forms work. A Comprehensive Analysis.

Web 60

Web Google Mobile B2B 60