ImPRessions - Crenshaw Communications

AUGUST 22, 2018

The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. It can employ high-powered PR agencies. We all know that an unhappy consumer won’t hesitate to take their case to social media. A business can spend millions on brand reputation and community service.

Customer Service 136

Customer Service Insurance Insurance Banking 136

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Airlines have started using more characters. We selected Twitter accounts with high-frequency publishing schedules and at least 100 followers from the following industries: Airlines. Consumer technology.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. Gary Shapiro, president and CEO at Consumer Technology Association (CTA), which hosts the event, recently said that excitement is building, as CTA is expecting attendance to surpass 100,000 people. An auto show within a consumer electronics show. We can offer some help here! ).

Automotive 130

Automotive Mobile Technology Hotels 130

5W PR

SEPTEMBER 7, 2017

Authenticity” has become marketers’ favorite buzzword, and brands are now expected to always be honest and transparent in their efforts to connect with consumers. Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. By: Kaia, Social Media Manager. Partnerships.

Trends 108

Trends Airlines Social Media Crisis 108

5W PR

NOVEMBER 25, 2019

Consumers and businesses spend more and more of their time on the internet, and understanding their behaviour online is now the key to a marketing campaign success or flop. There’s no doubt about it: in the modern marketplace, a major part of every firm’s marketing strategy is going to be its approach to digital. Delta Air Lines.

Strategy 88

Strategy Marketing YouTube Airlines 88

Shift Communications

JANUARY 30, 2020

The parallels drawn between the Wuhan coronavirus and SARS prompted us to reflect on some significant changes since these past threats in how our society consumes and expects information. Today, these types of conversations are more accessible to a variety of consumer brands and public facing organizations. Complexity demands clarity.

Trends 127

Trends Publicity Communications Tourism 127

5W PR

AUGUST 27, 2018

A huge government bailout to keep GM in business earned the company the derisive moniker Government Motors… Quite a fall from the union darling and first choice of millions of “buy American” focused consumers. One of the premier airlines in the country, Delta once ruled the friendly skies.

Company 87

Company Airlines Print Government 87

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. In a recent conversation with agency peers, a dirty little secret was revealed. The reason?

Airlines 120

Airlines Exercises Fashion Print 120

Bianchi Biz Blog

OCTOBER 19, 2023

The show is on track to surpass CES 2023 exhibit space, with global companies debuting innovation that will solve our most pressing global challenges,” said Gary Shapiro, president and CEO at Consumer Technology Association (CTA). “… CES 2024 will shine a light on tech innovation that will change our world for the better.”

Automotive 89

Automotive Mobile Software Technology 89

MaccaPR

JULY 10, 2014

Here’s a question for marketers – what’s the funniest place to be in America right now: in the audience of a Louis CK show, backstage at NBC-TV’s ''Saturday Night Live,'' or in mid-air during a Southwest Airlines 777 flight heading toward Houston? Delta Airlines’ Video Outtakes. Source: Virgin ).

Travel 89

Travel Airlines Hotels Marketing 89

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. This practice was followed by several digital PR agencies with the aim of getting their client’s link uploaded on any website hook, line and sinker.

Google 259

Google Digital PR Mobile SEO 259

Reputation Us

FEBRUARY 3, 2016

We recently connected with Matt Purvis, the brains behind Purvis Management , a branding agency that focuses on delivering tangible action to brand theories and ideas. Matt: The first step is to understand what we mean by brand and how brand works in the modern age to transform consumer understanding of the organization.

Brand 60

Brand Branding Airlines Retail 60

Sword and the Script

AUGUST 20, 2019

She has since worked on both side of the table, both in-house on the client-side, and at PR agencies – and also has served as a key leader for Washington Women in Public Relations (WWPR). 1) You spent a long time in an agency before going in-house. What’s that transition been like for you? The tactical toolbox is similar as well.

Employee 89

Employee Internal International Training 89

Stephen Waddington

MAY 16, 2019

Content creation and relationships Danielle Whitfield started her career as a journalist at a news agency called North News and Pictures. Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. The agency works for clients including Lynx, Levi’s and Marmite. Here are their stories.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

MaccaPR

SEPTEMBER 7, 2017

Our agency has seen that voice styles for branded social media accounts generally fall into two categories, which we refer to as “informational” and “conversational.”. This style tends to: Minimize guesswork involved in engaging with consumers, as there are often set responses in place for any possible type of interaction.

Social Media 66

Social Media Brand Branding Media 66

Prohibition

DECEMBER 17, 2021

United Airlines initially maintained that its decision to remove the passenger was justified. Through those events and subsequent discussions, it became clear that United Airlines’ policies surrounding overbooking flights and situations involving non-compliant passengers (as well as their customer service) required significant improvement.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

MaccaPR

JUNE 27, 2018

From Airbnb’s " We Accept " diversity drive to Patagonia’s " The President Stole Your Land " campaign against the Trump Administration’s order reducing the size of two national monuments, there’s no de nying t hat our political climate has galvanized marketers to speak up on the socio-political issues that engage consumers today.

Brand 70

Brand Branding Marketing Retail 70

Shift Communications

AUGUST 26, 2015

Social media is one of the main platforms for consumers to express themselves, which includes both praise and complaints. You can probably remember the last time you sent out a Tweet praising your meal at a restaurant or complaining about an airline, for example. Social media is a microscope into the petri dish of user feedback.

Social Media 60

Social Media Tools Marketing Media 60

Public Relations Sydney

SEPTEMBER 29, 2014

According to www.circles.com , over 70 per cent of consumer (audience) loyalty and spending decisions are based on emotional factors. These emotional decisions are derived from the consumer’s experience when interacting with a company. How the consumer (audience) feels is just as important as the product or service provided.

Brand 73

Brand Branding How To Airlines 73

MaccaPR

FEBRUARY 19, 2018

Amidst the hurricane of PR catastrophes this past year – from H & M’s racist “Biggest Monkey in the Jungle” debacle, Papa John’s CEO attacking the NFL and Uber’s parade of scandals to United Airlines’ nose-breaking, tooth-shattering attack on a passenger, the Oscar “Best Picture is.Oops!”

Instagram 98

Instagram Crisis Local Privacy 98

Beyond PR

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. This practice was followed by several digital PR agencies with the aim of getting their client’s link uploaded on any website hook, line and sinker.

Google 64

Google Digital PR Mobile SEO 64

MaccaPR

NOVEMBER 10, 2015

But how do marketers connect the dots between social media and engaged consumers by providing real value? Do this by being authentic storytellers and finding the right consumers with whom to connect. 29% of consumers are satisfied with the website content they see. Kara Turtinen with RBA Client, Jenna Soule.

Marketing 48

Marketing Social Media Video Mobile 48

Prohibition

MAY 15, 2020

Many fast food restaurants including Greggs, KFC and McDonalds have launched products suitable for vegan consumers to their menus and have been praised for doing so. This was followed with a rather disappointing remark from the airline s chief executive who admitted: ‘social distancing on flights just isn’t realistic.’

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

Many fast food restaurants including Greggs, KFC and McDonalds have launched products suitable for vegan consumers to their menus and have been praised for doing so. This was followed with a rather disappointing remark from the airline s chief executive who admitted: ‘social distancing on flights just isn’t realistic.’

Crisis 62

Crisis Government Social Media Reputation 62

Stuart Bruce

OCTOBER 30, 2014

In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Sorrel doesn’t think so: “Ad agencies do say they can do this stuff, but they can’t.”. Private companies pose more of a threat than governments ever could.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

ZudePR

DECEMBER 30, 2016

You must turn down time-consuming commitments. Think low-cost airlines in their infancy. But I did consume a lot of news, particularly the Saturday Guardian. The post The Top 10 Books of 2016 (According to Zude) appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. There’s loads more.

Writing 84

Writing Google Meeting Airlines 84